AfterDawn: Tech news

Ruling: Google Analytics is illegal in Europe

Written by Petteri Pyyny @ 14 Jan 2022 11:11 User comments (2)

Ruling: Google Analytics is illegal in Europe

Pretty much every website in the world uses some form of analytics service to track its pageviews and usage. By far, the most popular solution for this is Google Analytics.
But now, Austrian data protection agency has made a decision against Google Analytics, stating very bluntly, that the service is illegal in European Union.

Why, you might ask?

Behind the decision is the European Union's tight privacy legislation called GDPR that protects European users and their data. Previously, European Union and United States had a mutual agreement in place that allowed tech giants like Google and Facebook to transfer their user data freely from continent to continent.

But back in August, 2020, everything changed, as the so-called "Privacy Shield" agreement was struck down by the European court.

In its decision, court ruled that United States can't provide same level of protection for European users as mandated by the GDPR. This is because the U.S. legislation allows American law enforcement agencies (NSA, FBI, Homeland Security, ..) pretty much a free access to all data stored within the U.S. soil. Now, that obviously is against everything that GDPR stands for and thus, the court decision.



Since then, American tech giants have tried to evade the issue by encrypting their data that flows from Europe to United States. Google also half-anonymizes the user data and IP addresses it collects from the users visiting websites that use Google Analytics.

But Austrian DPA decided that the encrypted transfers and pseodo-anonymizing isn't enough to ensure that U.S. agencies don't get an access to European data.

As Google's analytics software is used by 72 percent of the world's websites, the decision obviously poses a problem for the websites, too.

Google has probably two options now: it can either properly encrypt the transferred data, in a way that not even Google itself can read the data in any way. Or alternatively, Google has to set up a separate "data silo" within the European Union that is completely cut off from rest of its data.

And obviously, the shockwaves of this decision go much wider than just Google: pretty much all the major tech giants have been circumventing the GDPR rules by encrypting the data and transferring it to United States, no matter what.

Previous Next  

2 user comments

12.2.2022 03:29

Tämä on hyvä päätös. Google ei tee asianmukaisia ilmoituksia rekistereistään. Samoja rekistereitä keräävät tosin myös Facebook, Microsoft, Apple, jne.

24.2.2022 12:16

. Google ei tee asianmukaisia ilmoituksia rekistereistään. Samoja rekistereitä keräävät tosin myös Facebook, Microsoft,

Comments have been disabled for this article.

Latest news

Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....
Guide: Turn an Old Computer Into a Chromebook Easily and for Free Guide: Turn an Old Computer Into a Chromebook Easily and for Free (07 Jan 2023 2:11)
Do you know someone whose computer is way beyond its best-before date, and they, unfortunately, do know have the skills or the expertise to do much about it? Or do you own a pile of old laptop ....
2 user comments
How to Choose a Robot Vacuum? How to Choose a Robot Vacuum? (07 Jan 2023 9:12)
Robot vacuums are meant to make day-to-day life easier in several ways. When they are used efficiently, they can keep the house clean continuously - at least when it comes to floors. In addition, ....
2 user comments
Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... (01 Jan 2023 2:11)
AfterDawn's wrap-up for the tech year 2022. The rise of the artificial intelligence was probably the most significant change that occurred during the year 2022, but there were many other interesting developments, too.
2 user comments
OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships (21 Dec 2022 3:45)
OPPO has updated its official Android update policy. Phone manufacturer now promises four major Android operating system updates for its new flagship phones.
4 user comments

News archive