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DuckDuckGo released a counterattack against smart glasses: Just normal sunglasses

Written by Petteri Pyyny @ 06 Aug 2026 2:48

DuckDuckGo released a counterattack against smart glasses: Just normal sunglasses

Smart glasses have this year, for the first time in the product category's history, truly become products used by even ordinary people.
But as is usually always the case with new and innovative tech, there is always a certain segment of people who are just ruining the fun for everybody.

In other words, the camera technology found in smart glasses has been increasingly used for secretly filming people (usually women), even in people's own homes. This has then led to a situation where a very strong public opinion has quickly risen against smart glasses, specifically criticizing how they destroy the privacy of other people.

Whereas users of first-generation smart glasses were called glassholes in the US in the 2010s - largely for the same reason - with this newer smart glasses trend, the glasses themselves have begun to be called pervert glasses.

Into this rebellious spirit steps the American, privacy-respecting DuckDuckGo, which has released its own sunglasses.



The refreshing idea behind DuckDuckGo's glasses is that they have no smart features at all. They are just ordinary, polarized sunglasses with the company's logo on the temples.

Developed in collaboration with Knockaround, the glasses are marketed on their official page. The description is "normal f***ing sunglasses".

Naturally, the idea sounded so tongue-in-cheek that it was suspected to be a joke. But DuckDuckGo hastened to assure in its social media post that the glasses are real and a genuine product.

The first batch of glasses sold out practically immediately, but more have been promised. The glasses come with a lifetime warranty - and the assurance that they contain no electronics whatsoever.

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