Cloudflare estimates there will soon be more AI bots than humans online
AI bots will surpass human users on the internet by 2027, estimates Matthew Prince, CEO of web infrastructure company Cloudflare.
According to Prince, a historic change is occurring in web traffic, driven particularly by the rapid proliferation of generative AI - such as ChatGPT and Google's Gemini. This change affects both online services and who will use the internet in the future, and how.
Matthew Prince spoke about the phenomenon at the SXSW conference in Austin, Texas. According to him, about a fifth of internet traffic was long generated by bots, but with the advent of generative AI, the proportion of bots has begun to grow sharply. One reason for this is the operating method of AI agents: when a human shops or plans a trip, they visit a few websites, but an AI bot can easily search for information from thousands of sites in the same amount of time. As a result, a single AI agent can generate many times more web traffic compared to a human.
AI bots are also not limited to search engines or simple automated tasks. New generation AI agents perform complex tasks independently on behalf of users - comparing products, planning holidays, and compiling information from multiple sources. This significantly increases so-called agent-based traffic, which burdens the internet's underlying infrastructure, servers, and security services.

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