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Sony to launch aggressive marketing campaign for PS3 and Blu ray

10 May 2007 13:09 by Andre "DVDBack23" Yoskowitz | 61 comments

Sony to launch aggressive marketing campaign for PS3 and Blu ray In hopes of increasing PlayStation 3 sales for the 4th quarter 2007, Sony has announced they will launch an aggressive marketing campaign for the console that will mainly highlight the hardware's Blu ray capabilities.

Due to lagging console sales, Sony is focusing on marketing the PS3 as the "most comprehensive Blu-ray Disc player on the market."

The campaign will inlcude promoting the console's extensive studio support, superior picture and sound and even its web-enabled connectivity (although there have been no titles to feature online content yet).

"Our goal is to definitely widen our target base and not be so niche,"
Kim Nguyen, Sony PlayStation 3 Manager, said about the campaign, which will encompass internet, TV, print and radio.

"This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience,"
she added.

Sony did not give an exact date for the start of the campaign, but it is expected by July.

Source:
HD Digest

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    Discuss this article!  There are more user comments available, read them here
    salsa36 (Newbie) 15 May 2007 6:27 Send private message to this user   
    Talking about that anybody on the list for the Iphone (also $600 8GB)? or it's also too expensive?
    aone (Newbie) 17 May 2007 8:35 Send private message to this user   
    apologies. i overreacted. bad day i guess.
    Nephilim (Moderator) 17 May 2007 9:31 Send private message to this user   
    No worries buddy. Have fun.



    My killer sig came courtesy of bb "El Jefe" mayo.
    The Forum Rules You Agreed To! http://forums.afterdawn.com/thread_view.cfm/2487
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    eandtc (Newbie) 17 May 2007 10:39 Send private message to this user   
    Quote:
    "I really hope that the price remains the same. It's like a country club, how do you keep getto people out?"
    Uhm, "Sony to launch aggressive marketing campaign for PS3 and Blu ray". I don't think Sony shares your view, since it seems that this "exclusivity" is only hurting Sony. I'm sure they rather there be at least one PS3 in every household. ;)
    pigfister (Inactive) 18 May 2007 2:43 Send private message to this user   
    they had better do something soon if they want to save the ps3 as april sales figures show a rather sad story.

    http://www.gamesindustry.biz/content_page.php?aid=25104
    Originally posted by gamesindustry:
    The latest NPD sales figures show continuing dominance for Nintendo as the GBA outsells Sony's PS3 - but its predecessor, PlayStation 2, is still doing better than Xbox 360.

    NPD data for April reveals that at the Nintendo DS is at the top of the pile with 471,000 units sold. The supply-constrained Wii shifted 360,000 units.

    Nearer the bottom of the hardware market is Sony's recently released PlayStation 3 which has sold 82,000 units in the past month, while the ageing Game Boy Advance outsold the next-gen console by 2000 units.

    However, Sony's PlayStation 2 and PlayStation Portable continue to perform well in the market, with sales of 194,000 units and 183,000 respectively.

    Which means they're both outselling Microsoft's next-gen console - Xbox 360 recorded 174,000 sales in April, while the GameCube also scored 13,000 sales.
    and the sales reports from Canada are just as dire for sony.

    http://kotaku.com/gaming/oh-canada/anyon...ures-261511.php
    Originally posted by kotaku:
    # Consoles:

    Wii 42,100
    DS 34,900
    PS2 18,000
    360 12,800
    PSP 12,100
    GBA 7,900
    PS3 7,200

    # Games:

    Pokemon Diamond 48,000
    Pokemon Pearl 37,000
    Wii Play [not cited in source]
    Super Paper Mario [not cited in source]
    God of War 2 11,600
    unless sony pull out their fungures fast game publishers are going to stop publishing games for the ps3 as who really wants to support a dying Goliath?



    "In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

    Tor: anonymity on-line STOP the spying! http://tor.eff.org/

    salsa36 (Newbie) 18 May 2007 8:50 Send private message to this user   
    That's my point, SALES. This is a business, the idea is to produce money. To keep the SONY stock holders (like myself) happy.

    I put my money on SONY (for real). Microsoft stoks aren't bad but the Xbox360 department it's not making any money, so far they have reported nothing but loss, (Sony too)
    anubis66 (AfterDawn Addict) 18 May 2007 9:02 Send private message to this user   
    its not dying, its slow starting. they know and planned for it. the ps3 is ment to help solidify bluray in the marketplace, and a loss now is nothing compared to the benefits they will have if bluray takes off. but they have to weight everything right or things could mess up. the ps3's first year is its hardest, a name like playstation cannot die that easy, the installed base is too large and still growing. ps2 is their moneymaker while the ps3 is starting its course. the ps3 is too expensive for most ps supporters right now, but alot of them are satisfied untill the price drops presumably next spring. then sales will burst.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    pigfister (Inactive) 18 May 2007 9:26 Send private message to this user   
    Originally posted by anubis66:
    its not dying, its slow starting. they know and planned for it. the ps3 is ment to help solidify bluray in the marketplace, and a loss now is nothing compared to the benefits they will have if bluray takes off. but they have to weight everything right or things could mess up. the ps3's first year is its hardest, a name like playstation cannot die that easy, the installed base is too large and still growing. ps2 is their moneymaker while the ps3 is starting its course. the ps3 is too expensive for most ps supporters right now, but alot of them are satisfied untill the price drops presumably next spring. then sales will burst.

    and the flip side is, Blu-ray fails then you and many others have spent $600 on a book end with 0 support and sony in dire trouble because sony were too greedy and exploited their hard core fan base yet again, or the fact that they didn't actually care about the the ps3 as a gamers machine because its just about the HD war and who holds the patents.

    reports are in from Japan an the hay day of sony really has gone bad for the ps3: http://www.gamesindustry.biz/content_page.php?aid=25144

    Originally posted by link:
    DS still leads the pack, PS2 outsells PS3

    Japanese hardware data for the week ended June 13 reveals that sales are down across the board, as the region recovers from the traditionally busy Golden Week holidays.

    However, as in other regions, the Nintendo DS is still the best-selling console, managing 163,824 units, with the Wii picking up 52,544 units, according to data from Media Create.

    Sales of Sony's PSP amounted to a further 34,433 units, the PlayStation 2 registered 10,414 units and the PlayStation 3 sold 8,839 units.

    Microsoft's Xbox 360 only managed 2105 units while the GameCube sold 315 units.

    8,829 ps3 for a new game machine that's only 6 months old speaks a thousand words.



    "In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

    Tor: anonymity on-line STOP the spying! http://tor.eff.org/

    This message has been edited since posting. Last time this message was edited on 18 May 2007 10:01

    hughjars (Inactive) 18 May 2007 9:38 Send private message to this user   
    Sony have just announced a total group profit for the year of only $600 million (and lost almost $500million in Q4 of the last financial year to 31st march 2007 - compared to a loss of $244 in the same quarter of the year before http://www.afterdawn.com/news/archive/9724.cfm ).

    Wow, talk about how the mighty are fallen.

    That compares to Microsoft making net profits of $4.9 billion in Q4 of the financial year to 31st march 2007 alone.

    Everyone knows the PS3 is grotesquely over-priced for a games console
    (and there's no point wailing about the built-in BD player, that's really missing the point).

    I just wonder what this 'campaign' can possibly do or say?

    Sony, after those disasterous results, are telling every banker and share-holder that any production savings they can make will go to reduce their losses (some claim $300 per unit) not cutting prices.

    So, besides more of their propaganda BS what else have they possibly got?
    salsa36 (Newbie) 18 May 2007 10:18 Send private message to this user   
    Quote:
    Sony, after those disasterous results, are telling every banker and share-holder that any production savings they can make will go to reduce their losses (some claim $300 per unit) not cutting prices.
    Microsoft "profit" is from vista and other monopolies, the gaming area has been reporting constant loss.

    I still believe that PS3 will win the battle, I will hold on to my stocks.
    hughjars (Inactive) 18 May 2007 12:04 Send private message to this user   
    Originally posted by salsa36:
    Microsoft "profit" is from vista and other monopolies, the gaming area has been reporting constant loss.
    - Yeah but the part you are missing is that the total cost of all the XBox work (all versions from day 1 in 2001) has been $5 billion US approx.

    Microsoft could have paid for all of that with the net profits of Q4 last year alone (although of course they were easily absorbed in their enormous profits made in each of the years since 2001).

    In otherwords those losses and costs were minute to Microsoft as a whole, they have come nowhere near doing the company any harm or hurt whatsoever.

    This is in stark contrast to the whole PS3/BD business at Sony.

    Originally posted by salsa36:
    I still believe that PS3 will win the battle, I will hold on to my stocks.
    'Believe' all you like, the facts are that the PS3 sales continue to bomb - latest US figures show sales falling below 100,000 units last month.

    ..... all I am asking is, in view of those financial reports, what Sony can actually do?

    They have publicly told their financiers that any production savings will go to reduce costs, not PS3 prices, so what can this 'campaing' actually be about?

    Besides spin & empty talk what have they got to reverse the disaster?

    This message has been edited since posting. Last time this message was edited on 18 May 2007 12:06

    anubis66 (AfterDawn Addict) 18 May 2007 12:59 Send private message to this user   
    sales are falling because those who want it at this price with the amount of game out mostly have it. watch later this year for more releases and less maufacturing cost, and i'm sure you'll be biting the bullet.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    hughjars (Inactive) 18 May 2007 15:01 Send private message to this user   
    annibus66 I seriously doubt they'll be doing anything but reducing their losses on each unit with any production savings they make.

    As I mentioned they have said as much, publicly & to their financial heads - ie people they can't just BS & spin - that they will not be cutting prices before reducing their losses
    (which run IIRC to $300 per unit right now......& that's a hell of a lot of cost savings to be made before they start cutting prices).

    But I can at least promise you this much, I'll never be buying a games console again (I stopped bothering with them years ago).
    Ever.
    No matter who's badge is on the 'hood'.
    Consoles are a mugs game IMO.

    PCs are where my interests are, they're far more durable, flexible, expandable & upgradeable.

    This message has been edited since posting. Last time this message was edited on 18 May 2007 15:05

    anubis66 (AfterDawn Addict) 19 May 2007 16:00 Send private message to this user   
    pc's are too expensive.

    and they are taking a lose now at 250 for the 60gb. i'm sure when its a loss of only 50, they will drop. they know its needed. i dont think they are as stupid as you are accrediting them for, who's the multinational corporation? who's the average joe?
    hughjars (Inactive) 19 May 2007 17:41 Send private message to this user   
    Well I can tell you that as far as I am concerned my latest PC has been incredible value and it is far more capable and will stay up-to-date a hell of a lot longer than a(ny) mere console.

    As for who is the corporation?

    Please, be serious.

    Are you trying to claim corporations have never gotten it wrong?!

    I have never said they were "stupid"
    but
    I do think they have gotten PS3 and the rest of the BD saga very wrong tho.

    (.....and before you continue with the silly idea that the Sony suits are so clever that they always know better than anyone else maybe you'd care to recall their own - very wrong - forecasting and expectations for PS3, nevermind the excuses, the truth is that they have gotten a lot about PS3 & BD wrong to date)

    This message has been edited since posting. Last time this message was edited on 19 May 2007 17:46

    anubis66 (AfterDawn Addict) 19 May 2007 21:53 Send private message to this user   
    i'm just saying they have common sense in marketing, and what you were suggesting only a fool would do. the reap profits off of the ps2 hardware and ps2/3 software and etc., so no not drop the price untill its even would make 0 sense when people waiting to but it and purchase all kinds of things for it are waiting for a lower price.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    hughjars (Inactive) 20 May 2007 9:56 Send private message to this user   
    Originally posted by anubis66:
    i'm just saying they have common sense in marketing, and what you were suggesting only a fool would do.
    - What?
    You mean use production savings to reduce their costs instead of cutting prices?

    Well that's what they (publicly) told their bankers & shareholders they were going to do.

    Better go see those "fools" at Sony, eh?

    Originally posted by anubis66:
    the reap profits off of the ps2 hardware and ps2/3 software and etc.,
    - Well that's great, except they made a huge loss in Q4 to 31st march 2007 and made only a £300 million for the whole group in the year to 31st march 2007.

    Not anything like as much profit "reaping" as seem to want to imagine.

    Originally posted by anubis66:
    so no not drop the price untill its even would make 0 sense
    - Well let's just stick to what I said cos I didn't actually say that anyways, OK?

    I did say that those people expecting a significant reduction were kidding themselves......as you seem determined to do here.
    How come?
    You must have seen the article about their profits (it was here on this site too) and how low they are and what they themselves said about that situation?

    Originally posted by anubis66:
    when people waiting to but it and purchase all kinds of things for it are waiting for a lower price.
    - Yeah maybe.
    But the big price reductions will be a long time coming......as Sony themselves have repeatedly said -

    Quote:
    NEW YORK (Dow Jones)26th Feb 2007: --The new videogame-console war is firmly underway and Sony Corp.'s (SNE) PlayStation 3 looks like it is losing its once-dominant position in the $25 billion industry.
    Packed with analysts and those pesky hard numbers, this Dow Jones story doesn't paint a very pretty picture for the Playstation 3, but it is mostly a rehash of what we already know: The PS3 isn't doing so great out of the box, but will likely stabilize and do just fine given enough time.

    What we didn't know, but I certainly suspected, is that Sony still plans to stick to their plans for the console, including not dropping the price for another few years and adding music and movies to the Playstation store.

    Although analysts say price reductions would benefit PS3 sales, Sony isn't likely to make any price cuts for at least another two years, said Kimberly Otzman, a spokeswoman for Sony Computer Entertainment America. She noted a similar time frame for lowered prices for the PS2. "We probably expect the same for PS3," Otzman said, adding that while the console's price is higher than competitors', it comes completely packaged so consumers don't have to buy extra equipment or attachments." Meanwhile, Sony has said it is looking into expanding into music and movie downloads via the PS3, which comes equipped with the new high-definition DVD format - called Blu-ray.
    Sony had a lot of momentum from the PS2 going into the PS3 and I think they bet on that momentum getting through this predictably harsh launch, the question is whether it will be enough to carry them over the hump.

    http://kotaku.com/gaming/ps3/sony-ps3-pr...ears-239816.php

    - Perhaps the only "fools" around here are those odd types who choose to ignore what the company themselves have repeatedly said and who make up their own little scenarios in their own heads to suit their preferred day-dreams, huh? :P

    This message has been edited since posting. Last time this message was edited on 20 May 2007 9:58

    anubis66 (AfterDawn Addict) 20 May 2007 10:29 Send private message to this user   
    well their loss is benefiting me with a console worth more than its price. and with the case of the wii, i feel ripped off. the wii could have had an $75 better gpu and still maybe $20 a pop, and with the cheap parts it could be so much cheaping quicker. but they played it like typical businessman and their pockets mean the most to them. i guess you have to rip off when you were going broke.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    oofRome (Senior Member) 20 May 2007 10:51 Send private message to this user   
    Way to change the subject. :-D
    anubis66 (AfterDawn Addict) 20 May 2007 11:23 Send private message to this user   
    its still market lines. anyways, move on. let them advertise, i dont really care. i own one and it has games for it, i couldnt be happier.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    pigfister (Inactive) 21 May 2007 1:08 Send private message to this user   
    Originally posted by oofRome:
    Way to change the subject. :-D
    the Sony pr trolls are about get you torches and pitchforks!

    the 360 is increasing their lead all the time, the ps3 has very few exclusives left other than in house so unless they drop the price and build a large user base Sony will fail regardless of all the Public Relations Spin.. cough,, cough i meant LIES!

    hear is the start of the crap first sony say no plans for 80 gig ps3 and wow here is an 80 gig ps3. http://www.engadget.com/2007/05/21/sony-...-ps3-for-korea/

    but omg what a surprise they have no plans to release it in europe!
    http://www.gamesindustry.biz/content_page.php?aid=25163

    Quote:
    A Sony spokesperson has confirmed to GamesIndustry.biz that an 80GB PlayStation 3 is to go on sale in Korea - but said there are currently no plans to launch the model in Europe.
    so an 80 gig expected for autumn or xmas euro then! god i hate sony lies.

    tell them they can't have it, make them want it, apparently that strategy didn't work either for sony, back in the early part of the century and huge losses due to the hobbled ps3 that ppl didn't want and their constant use of anti consumer DRM and extortionate prices was the catalyst of their demise!

    PUBLIC RELATIONS SPIN
    Originally posted by linkage:
    In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.

    The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner.

    The techniques of "spin" include:

    * Selectively presenting facts and quotes that support one's position (cherry picking)
    * Non-denial denial
    * Phrasing in a way that assumes unproven truths
    * Euphemisms to disguise or promote one's agenda
    * Ambiguity
    * Skirting
    * Rejecting the validity of hypotheticals
    * Appealing to internal policies

    Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news. A famous reference to this practice occurred when British Government press officer Jo Moore used the phrase It's now a very good day to get out anything we want to bury, (widely paraphrased or misquoted as "It's a good day to bury bad news"), in an email sent on September 11, 2001. The furor caused when this email was reported in the press eventually caused her to resign.




    "In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

    Tor: anonymity on-line STOP the spying! http://tor.eff.org/

    This message has been edited since posting. Last time this message was edited on 21 May 2007 1:48

    anubis66 (AfterDawn Addict) 21 May 2007 7:12 Send private message to this user   
    @pigfister.

    you like to talk about spin, but you do nothing but attach your own bias spin to everything you tear at in these forums. you don't like sony, you've made it obvious. try spending your time and money on something else then instead of waisting it like a winy little kid. ignore the pr, i ignore it. i look into things myself, and listening to what people tell you from a pr point bones you usually. who cares if they tell us something is not coming to us, but later it does. all the better. they are just protecting business plans as long as possible so companies like the parasitic giant microsoft don't barge in. let people enjoy their system instead of trashing it for not being the "holy" microsoft, whos goal is a slightly cheaper console with a 300% minimum markup on peripherals of any kind.


    so who things this advertising is not really gunna help? everyone knows of the ps3. but lots of people are uninformed. hopefully they will let the little things be know, because alot of people have no clue whats involved in the ps3, and are amazed at the price for that reason. i know fall will chang ps3 statistics for the better, what with new and great games coming, 30 mimimum this year, and ~15 exclusives.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66

    This message has been edited since posting. Last time this message was edited on 21 May 2007 7:20

    pigfister (Inactive) 21 May 2007 8:14 Send private message to this user   
    @ anubis66

    you are right about me not liking Sony because they are key a member of the MPAA, RIAA, AACS LA and Blu-ray Disc Association forcing other companies to comply with their anti consumer lock ups.



    "In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

    Tor: anonymity on-line STOP the spying! http://tor.eff.org/

    This message has been edited since posting. Last time this message was edited on 21 May 2007 8:14

    anubis66 (AfterDawn Addict) 21 May 2007 18:34 Send private message to this user   
    a lot of the people complaining of the lockings would like them gone for illicit activity. some things i'm ok with having DRM, like dvd's and blurays and such. music could lose it. but DRM has never been too much o a hassle. some companies now allow you to buy a copy of a cd or dvd and download the respected media online DRM free after purchase.

    But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because you're so busy going from a to z, that there's 24 letters in between... You turn on... tune in... and you drop out...



    PS3 Username: Anubis66
    pigfister (Inactive) 21 May 2007 21:57 Send private message to this user   
    i found sony's new campain in a leaked memo to the onion news! sry about the long read guys but this is breaking news...

    Sony Unveils New Model Customer


    Originally posted by onion:
    NEW YORK—Sony Corporation chairman and CEO Howard Stringer gave the public a first glimpse of Steve, the latest model in the company’s highly anticipated line of ideal electronics consumers, during the Sony Corporation of America’s annual stockholders meeting Monday.
    Enlarge Image Sony Customer

    The new Steve will buy Sony products.

    The 72-inch, 195-pound consumer—a 34-year-old unmarried financial analyst—is smaller, lighter, and swifter than last year’s beta-model consumer, Larry.

    “Larry was much less mobile, which worked well for electronics enjoyment but less so for purchasing,” said Hideo Ichimonji, head of the design team for the Ideal Consumer Project. “Also, the Larry’s decision-processing became jammed when forced to choose from more than one potential Sony product. By implementing parallel-purchasing solutions and simplifying its personality traits, we’ve ensured that Steve will always be a loyal Sony customer without any annoying system shutdowns or buying freezes.”

    Sony expects Steve to usher in a whole new generation of ideal consumers.

    “With Steve, we’re introducing a range of cutting-edge consumer attributes that other electronics manufacturers can only dream of,” Stringer said during the half-hour demonstration, in which Steve smoothly and quickly selected high-end Sony home-theater components it researched on a Sony VAIO laptop while interfacing with Sony customers worldwide using a Sony Ericsson mobile phone.

    “The integration of Steve’s simultaneous multi-credit-card-processing capabilities with its high earning capability allows our new U.S.-market flagship consumer to purchase our entire North American product line in a single clock cycle.”

    Steve sports larger, pre-calloused thumbs and is fully backwards-compatible with Sony’s complete line of merchandise, extending back to the Trinitron television and cassette Walkman. Its debt threshold is also nearly two-thirds higher.

    Several thousand Steves will be shipped to Asia and Europe for test-shopping next month. Steve will come in six different colors, with analysts expecting the white and yellow models to be much more successful than the black version.

    Designers say Steve’s recharging capability is an improvement over Larry’s bulky and cumbersome charge port, which resembled a La-Z-Boy recliner.

    “Steve can recharge on any reasonably comfortable surface, including a couch, desktop, floor, futon—anywhere that’s within range of a Sony product,” said Ichimonji, who also described the automatic sleep mode that activates when Steve has been out of contact with a Sony product for more than 30 minutes. “The Steve also has the power to consume our products on-the-go for up to three days on one charge. It’s also got a friendlier interface and improved social skills, and loves talking about Sony products in any social setting.”

    Added Ichimonji: “Or you can just put Steve in front of an HDTV or send it on its way with a Sony PSP, and you’ll forget he even exists.”

    Industry experts have praised the redesign, particularly the enormous numbers of visual, aural, and purchasing-suggestion inputs Steve can support. But the most talked-about feature seems to be its built-in anti-obsolescence feature, which enables it to continuously upgrade its preferences for Sony merchandise.

    “Steve definitely looks to be an improvement,” said gaming enthusiast Jennie Weathers, 28, who planned to attend a demonstration at a Las Vegas electronics trade show this weekend. “The Larry was clunky, slow, and always making noise. Steve has a lot more free time and the flexibility to adapt to Sony retail stores and shopping sites like SonyStyle. And it seems like he’ll require very little upkeep or attention, but he’ll still be there when I just want to chill out and watch DVDs on my Sony WEGA HDTV or need some quick cheat tips for Kingdom Hearts II.”

    Analysts say that Steve’s only real competition comes from Apple Computer’s own ideal consumer, the iBuy. But because the much more expensive iBuy is designed only to purchase and enjoy the pricier, but limited Apple product line, and is not intershoperable with other systems, Steve’s appeal will likely prove much broader.

    Steve is scheduled for release in August, and Sony plans to have hundreds of thousands of models perusing store shelves by Christmas.




    "In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

    Tor: anonymity on-line STOP the spying! http://tor.eff.org/

    aone (Newbie) 22 May 2007 18:19 Send private message to this user   
    lol.

    and LMAO.
    Quote:
    Steve will come in six different colors, with analysts expecting the white and yellow models to be much more successful than the black version.
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