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Sony to launch aggressive marketing campaign for PS3 and Blu ray

Written by Andre Yoskowitz (Google+) @ 10 May 2007 13:09 User comments (61)

Sony to launch aggressive marketing campaign for PS3 and Blu ray In hopes of increasing PlayStation 3 sales for the 4th quarter 2007, Sony has announced they will launch an aggressive marketing campaign for the console that will mainly highlight the hardware's Blu ray capabilities.
Due to lagging console sales, Sony is focusing on marketing the PS3 as the "most comprehensive Blu-ray Disc player on the market."

The campaign will inlcude promoting the console's extensive studio support, superior picture and sound and even its web-enabled connectivity (although there have been no titles to feature online content yet).

"Our goal is to definitely widen our target base and not be so niche,"
Kim Nguyen, Sony PlayStation 3 Manager, said about the campaign, which will encompass internet, TV, print and radio.

"This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience,"
she added.

Sony did not give an exact date for the start of the campaign, but it is expected by July.

Source:
HD Digest

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61 user comments

110.5.2007 13:30
pigfister
Inactive

the problem is that DRM is in the media so much that ppl dont want hdcp aacs ect, so unless they drop the anti consumer crap and get some good press after xcp, arccos, clefia, exploding batteries & the backlash of the high price and the fact that you have to throw out all your existing hardware and purchase new HDCP compliant gear with HDMI hobbled connections may just put a few off, and the FACT the the euro ver(not sure about the NTSC) of the ps3 has NO 60 Hz option for standard tv's. Just so last gen 50hz so flicker away PS3

Great research by sony realising that 90% of the population cant afford to purchase thousands of pounds worth of new equipment so they can enjoy a clear picture without it being forcefully downgraded, especially when interest rates are 5.5% in the uk atm.

This message has been edited since its posting. Latest edit was made on 11 May 2007 @ 0:55

210.5.2007 14:13

Its Sony. Its the ps3. It markets itself.

Instead of blowing (how many million) dollars on an ad campaign, they should just lower the cost of the system. Money will be spent either way, and besides, its a GAME machine first, and a Blu-ray player second.

This message has been edited since its posting. Latest edit was made on 10 May 2007 @ 14:13

310.5.2007 14:34

Quote:
The campaign will inlcude promoting the console's extensive studio support, superior picture and sound and even its web-enabled connectivity (although there have been no titles to feature online content yet).
This is all well and good but its no good if your hardware that you connect to can not handle the new tech. Ive seen a ps3 on a widescreen TV and it looked all crappy and pixelated. So if you want to get a ps3 and make sure u get all the best pic and sound quality external hardware for the ps3 to put out its best quality.

410.5.2007 14:43

they need to market it as a game console too for gods sake. its turning into a bluray player with added game abilities, not the other way around. there is crap for games, and almost crap coming this year, if even..

This message has been edited since its posting. Latest edit was made on 10 May 2007 @ 14:43

510.5.2007 15:12
hughjars
Inactive

The PS3's problems are nothing to do with "marketing",
"aggressive" or otherwise.

It's simply way over-priced, has far too few good games, has far too few exclusive games and is neither one thing nor the other.

Saying it has a decent BD player built in doesn't alter the fact that it's grossly overpriced in it's primary function as a kids/youths/twenty-something's game console.

Many a/v enthusiasts aren't exactly thrilled at a mere games console for their BD player either and many young kids have neither the money nor inclination to build up significant movie collections at the expense of their games - especially if this is all about the nth degree of detail in movies they already have seen and which are way more expensive that the SD DVD versions.

It really should not have come as a surprise to anyone that despite a visible 'PS3 effect' lifting BD movie disc sales the fact still remains (cos the numbers prove it) that the PS3 is failing to shift retail movie discs in large & significant enough numbers.

IIRC the attachment rate for PS3 (let's not forget artificially boosted by those a/v enthusiasts that did go for one as a BD player) is currently way less that 0.5 per machine (3 million PS3s out there & total BD disc sales of 1.2 million).

That's an appalling attachment rate and one that ought to be giving the BD strategists nightmares.

This message has been edited since its posting. Latest edit was made on 10 May 2007 @ 15:13

610.5.2007 15:21

Quote:
in it's primary function as a kids/youths/twenty-something's game console.
sound like you are thinking of the wii. the ps3 and 360 are aimed at the largest croud of games, with the average age of a gamer being 33. wii titles equal chicken little, ice age, blah blah blah.

710.5.2007 20:05

Plain and simple its price. The PS3 just costs too much. I agree with others stating that things will change once the price does.

The game situation does not look good either. Many reviews of PS3 games show that they are severely lacking or worse than their 360 counterpart.

Lets face it. The XBOX 360 has far better games and is $100 dollars cheaper than the PS3. Even the new elite is only $480. But after adding up the features I want in the XBOX (Wifi,HD player), it's just as much as a PS3.

So I have determined that no system meets my need right now. Ill stick to playing computer games such as BF2 on my PC.

Who knows how many "revisions" we will see from now until the end of the year from either company.

I'll wait to buy a PS3 or XBOX until I see a major reason to upgrade my PS2. Besides, I got a Wii that I play with friends and family when they comeover.

In conclusion, PC gaming rocks. Peace.

811.5.2007 6:00

I can imagine the advert:-

The ultimate Blu-ray player.Plays movies with over 1000
lines of resolution.That's six times more detail than standard
definition TV's.
Hear uncompressed,life-like music and sound like never before.
It also plays state-of-the-art games!
Only $600.

*1080P Television NOT supplied.Uncompressed audio reciever and matching speakers NOT supplied.HDMI cable
for High-Definition TV NOT supplied.


ENJOY!

This message has been edited since its posting. Latest edit was made on 11 May 2007 @ 6:01

911.5.2007 7:09
pigfister
Inactive

Originally posted by ChromeMud:
I can imagine the advert:-

The ultimate Blu-ray player.Plays movies with over 1000
lines of resolution.That's six times more detail than standard
definition TV's.
Hear uncompressed,life-like music and sound like never before.
It also plays state-of-the-art games!
Only $600.

*1080P Television NOT supplied.Uncompressed audio reciever and matching speakers NOT supplied.HDMI cable
for High-Definition TV NOT supplied.


ENJOY!
you forgot that NO Dolby TrueHD or DTS-HD Master Audio equipment is even on the market yet and the DTS 7.1 dvd version actually sounds better, and you have to use hdcp compliant gear or you will have your sound and picture purposely downgraded thanks again sony!

oh in in regards to price: maybe ppl are tired of being ripped off! as we know import costs and taxes don't account for the difference in sony pricing scam.

Sony prices show staggering disparities worldwide:
Originally posted by link:
THE ARBITRAGE SECTION of the weekend edition of the Wall Street Journal has compared the price of a Sony Cyber Shot digital camera in eight cities worldwide.

The prices, collected by the WSJ, include taxes, have been averaged out and converted into €uro and we don't quite know how Sony thinks it can get away with this. Presumably because it can.

Sony Model DSC-T10
City Price
Tokyo €237
Hong Kong €250
New York €259
Frankfurt €339
London €357
Paris €360
Brussels €399
Rome €399

Thanks to the Wall Street Journal for alerting us. Next thing you know, Sony will be doing really crazy things like introducing rootkits, slaughtering goats, and watching notebooks catch fire. µ
This message has been edited since its posting. Latest edit was made on 11 May 2007 @ 7:12

1011.5.2007 9:07

@ pigfister

I agree with you.
The war between HD formats will put a lot of people off too.
The library of movies and games on the PS3 are not that impressive.It will improve as time goes by but at the moment the PS3
is a poor purchase.

1111.5.2007 11:18

my friend went to India(a month ago) and you can get a ps3 their for 200cdn at a local retailer

Sweet

1211.5.2007 16:47

Originally posted by cashman91:
my friend went to India(a month ago) and you can get a ps3 their for 200cdn at a local retailer

Sweet
What does that equal in USD?

And they would make the same amount of money if they just lowered the price. Its all relative.

And honestly, I am not impressed with the ps3 at all. It looks like a george formean grill, and the game selection is squat. I think I am going to buy a Wii. At least they are trying to something different and new, they have a bigger game selection, and the price is 3 times lowere. As far as i am concerned, the PS3 is just an xbox 360 made by a different company. What needs to happen is all three companies need to get together, make ONE system, and then have the three companies make games for it.
This message has been edited since its posting. Latest edit was made on 11 May 2007 @ 16:56

1311.5.2007 18:17

hdcp isnt even implemented yet and by the time it is hddvd/bluray will be outdated as will most current hdtvs and there will probably be a playstation 4/5 stop whining about hdcp and learn the facts it is not even implemented yet and there are already stripper cables released which allow it to be played on anything your arguments are flawed if you arent buying a ps3 just because of that you are an idiot

1411.5.2007 23:46
pigfister
Inactive

Originally posted by scizor600:
hdcp isnt even implemented yet
hdcp is implemented and is causing issues, as popular mechanics found out with the ps3 blinking tv screens it is the ict "image constraint token" that has yet to be implemented. HDCp is why you cannot watch a Blu-ray via a HDMI to dvi on the ps3 and just get a blank screen unless its a hdcp compatible dvi connector on your screen.

PS3 Blinking Mystery Deepens—Westinghouse: "Our TVs Not the Problem"

Originally posted by above link including hdcp video:
Popular Mechanics discovered the problem when we first tested the PS3 and noticed that occasionally the image on the screen of our Westinghouse 1080p test set would blink intermittently and play no sound. After a lengthy investigation last week, we learned that the problem occurred because, for reasons now unknown, the devices were unable to exchange their HDCP (High Bandwidth Digital Content Protection) key, an encryption code which prevents unauthorized recording of an HDTV signal.
lets all deny that hdcp and hope it goes away are people are stupid enough to purchase hobbled incompatible equipment anyway.

info about the ict now which is what i think you have mistaken for hdcp scizor600.

HDMI, the Manchurian D.R.M. - a Broadcast Flag dormant until 2010

Originally posted by Cory Doctorow, above link :
Hollywood studios and some CE manufacturers have reportedly entered into an informal agreement to hold off on using the "image constraint token" in HDMI DRM until 2010 or 2012. The image constraint token is a flag in a video signal that instructs receivers, DVD players and other high-definition sources to "down-rez" their output to a low-definition signal when connecting to an "untrusted" screen or other sink.

The effect is that if your screen or recorder isn't blessed by Hollywood, they can limit the video they send to it to a low-resolution image. Manufacturers who want the full signal have to enter into the HDMI license agreement and agree to cripple their hardware in lots of ways -- and have to promise not to make their equipment compatible with anyone else's, unless they, too, agree to cripple their hardware.

HDMI doesn't come cheap. The PS3 is shipping in two versions: an HDMI version for $600 and a non-HDMI one for $500. If you try to play a "image constraint token" video on your non-HDMI PS3, you'll get a purposely downgraded picture.

Of course, no customer wants this. It's crazy to think that there are manufacturers out there who are devoting engineering resources to purposely degrading the quality of their products. Especially since there's very little HDMI equipment in the field today -- chances are the high-def screen you have in your house today is plugged into a PC, and isn't HDMI-ready at all. No reason not to use these cheap, plentiful screens with high-def players, except for the cartel's insistence that you shouldn't.

The agreement to stay away from the image constraint token for four or six years is a way to get around this. If the DRM is kept switched off for the first 4-6 years, there's an opportunity to lure people into accepting it -- to buy into devices, media, players, screens, storage and other components with HDMI crippleware within, but inactive.

This is a classic Manchurian Candidate strategy. These devices behave like normal gear until the studios pull the trigger, then they turn on you. The studios talk a big game about wanting to operate in a free market, but then you get stuff like this: back-room deals, restraint of trade, and attempts to subvert the market by fooling customers into buying crippled kit.

The conundrum isn't apparently lost on the consumer electronics industry or Hollywood. According to German-language Spiegel Online, there is reportedly a behind-the-scenes, unofficial agreement between Hollywood and some consumer electronics manufacturers, including Microsoft and Sony, not to use ICT until 2010, or possibly even 2012. Without providing more details, the report suggests that Hollywood isn't exactly happy with the situation, and could very well renege on the agreement, such that it is. But the agreement is there nonetheless, presumably to help the industry transition to HDMI. This could explain why the very same studios that pushed for HDMI and ICT have recently announced that they would not use it for the time being.

The report's claims could also shed some light on two of the more baffling consumer electronics moves as of late. Sony stunned onlookers when it announced that the low-end PlayStation 3, which will retail for US$499, will not have HDMI. This put Sony in the awkward position of downplaying HDMI as a "must have" feature for a next-generation optical disc player. Kaz Hirai, CEO of Sony Computer Entertainment of America, sidestepped the lack of HDMI by painting it as a high-end standard that wouldn't be aesthetically appreciated by many consumers.
This message has been edited since its posting. Latest edit was made on 11 May 2007 @ 23:48

1512.5.2007 13:44

the people at sony are idiots. i guess they don't care so much for the gamers anymore, trying to "widen" their "target base" and all. but that might just be me. whatever. isn't bluray the one with the ACCS crap? where you can only play it on a single player? why would that motivate me to buy it anyway?

so, HDMI would mean crappy quality when recording with any regular old DVR? sorry, the terms and abbreviations and bolded paragraphs are giving me a headache. but that's the gist right?

This message has been edited since its posting. Latest edit was made on 12 May 2007 @ 13:45

1612.5.2007 15:17

It is obvious that none of these people are beta testing HOME nor can afford a PS3.....

1712.5.2007 18:04

I'm sure that there are many people out there who are clueless as to whether the PS3 is a gaming console, or a blue ray player. The idea of an all in one media center is relatively new.

1812.5.2007 20:09
vinny13
Inactive

Price price price price price! Oh boohoo. Grow up.

I'm 14 and I can buy 2 at the moment if I wanted to(gotta get my iMac first, then I'll save for the PS3). If you don't like the price, stop crying about it. If your not going to get it, why should you care? It's so annoying. If price is all you care about, then go buy a defective toaster or a Wii.

1912.5.2007 23:25

Originally posted by vinny13:
Price price price price price! Oh boohoo. Grow up.

I'm 14 and I can buy 2 at the moment if I wanted to(gotta get my iMac first, then I'll save for the PS3). If you don't like the price, stop crying about it. If your not going to get it, why should you care? It's so annoying. If price is all you care about, then go buy a defective toaster or a Wii.
ohmygosh. so mature! must..(scribblescribble)..take..(scribble)..notes...(scribblescribble)

price is only one of several things vinny13...if you would just read comments.

and hey, wiis are so much better than ps3s right now. i'm not even talking about the prices either. come to think of it...maybe the defective toaster...

2013.5.2007 4:30

Originally posted by Unfocused:
I'm sure that there are many people out there who are clueless as to whether the PS3 is a gaming console, or a blue ray player. The idea of an all in one media center is relatively new.
Not exactly. The same thing was tried in the early 1990s - Philips and Sony developed the CD-Interactive (CD-I).

About the PS3 - like most have said here and elsewhere, the price is the biggest barrier to sales at the moment; they've just cut out a large portion of the population who can afford this stuff.

Sony, face it: PS3 has already tanked. It might be Sony's own "Virtual Boy".
This message has been edited since its posting. Latest edit was made on 13 May 2007 @ 4:38

2113.5.2007 9:17

how has it tanked? just because you cant afford it doesnt mean its not good. someone has to have balls and place their console on the high end. or else it would be no different from the 360. anyone who wants and can havee the highballer life can get a ps3, the rest complain because they cant. if you dont want to pay dont, its well worth it by the time m$ milks you dry and nintendo rapes you for cash for a overpriced console.

2213.5.2007 9:56

Therefore you don't drive a nice car either or own a HD TV. Do you believe that the BluRays and HD DVDs are expensive?

The PS3 is not for everyone......

2313.5.2007 10:45

Many people here could buy ten PS3's so it's high
price is not the problem.Being crap value is.

2413.5.2007 11:41
pigfister
Inactive

Originally posted by ChromeMud:
Many people here could buy ten PS3's so it's high
price is not the problem.Being crap value is.
over priced is a large part of it but the lack of quality games is also a key factor & with exclusives dropping like flies other than in house games, who is going to pay £400 when you can purchase the 360 for £150 to play the same game in hd 1080 quality!

2513.5.2007 15:39

I know that this might be new for you people that can buy ten units at once:

The PS3 have a bluray player INCLUDED in the machine so you can play all the titles from the 360 but you can also play HD movies and play the few Sony exclusives that use the sixaxis technology amazinly like the new Rub a' Duck.

If you don't like it don't buy it. Don't try to convince other people. I really hope that the price remains the same. It's like a country club, how do you keep getto people out?

2613.5.2007 20:51

haha yeah. its almost a status label to have one. i like it. i'm the one of a few to have it, people revel in its sexy presence.

2713.5.2007 22:21

Originally posted by anubis66:
haha yeah. its almost a status label to have one. i like it. i'm the one of a few to have it, people revel in its sexy presence.
Lame. You think owning stuff makes you something. hahahaha

2814.5.2007 8:12

its not that it makes people something, it just gives them a label people are in awe of. really.

2914.5.2007 9:26

right...do you see people clamoring to play your ps3? i know several people who own one. two wanna get rid of it, but they're waiting and hoping things get better eventually. the rest, every time people come over it's almost predictable. "ps3? cool..how's that working for you? ooh! wii! let's play!" maybe it's cause wii is the latest trend (not to mention fun) but the term "elite" means people want it and not very many people want the ps3, price or no. and a couple of my friends bought one, waited in line and everything, purely just to sell it online, for some morons who wanted the "new!" and the "shiny!" for a couple hundred more. i was jealous, i should have dragged my ass out there too but i was lazy. and awe? the way the ps3 is right now, sure, it's like an expensive vase that you put on display for your wealth. and like that vase, it's not a very good investment right now. just because it's pricey doesn't mean it's great. but anyway, who am i trying to convince people who think that way? never works. heh.

and bluray can play HDdvd? i thought they were entirely two different formats and that was what the whole "nextgen" war was about?

3014.5.2007 10:22

Quote:
and bluray can play HDdvd? i thought they were entirely two different formats and that was what the whole "nextgen" war was about?
The question was if he believes that those formats were expensive, if you can't read it is likely that you don't have a good income therefore NO PS3.

It's not enough to "know" somebody with something to give an opinion, losers do that.

3114.5.2007 10:51
pigfister
Inactive

Originally posted by salsa36:
The question was if he believes that those formats were expensive, if you can't read it is likely that you don't have a good income therefore NO PS3.
i got an xps m1710 wtf, do i want to downgrade to a ps3 for? i can even play mine on the beach in High Def!

its not just about price as we live in a world of credit now and material gain is not that hard if you really want something, the fact is ppl know the ps3 is hear but simply don't want it no matter how much marketing they do it wont help the ps3 as there are no good games imo, just poor ports. you can get the same gaming experience with a 360 that up scales to 1080 no matter what screen you have, or far better performance with a pc or the fun element with a wii.
This message has been edited since its posting. Latest edit was made on 15 May 2007 @ 0:16

3214.5.2007 10:54

my friends wii broke, and my other friend with one, no one really plays it but him very often. but i have so many people who want to play and see how nice everything looks, and have a go. people like the wii, but its gets old for 80% of the people i know after a short time, and without friends its just boring after some time. no one i know wholely likes to have to move around all the time to play games, because alot of the game players i know play to chill.

3314.5.2007 21:04

what the bleep are you insulting me for? it was a bleep question in response to your statement down there bleep.

Originally posted by salsa36:

The PS3 have a bluray player INCLUDED in the machine so you can play all the titles from the 360 but you can also play HD movies and play the few Sony exclusives that use the sixaxis technology amazinly like the new Rub a' Duck.
and i'm not giving an opinion of anything jackass. i was giving the impression i got when faced with people who own ps3s. and my impression was, given that a 360 or a wii was present, people don't really prefer to play the ps3 and therefore it doesn't have "elite" status.

and lol anubis, i've got lazy players over here, they only move their wrists. except for boxing, you can't do that with boxing.
This message has been edited since its posting. Latest edit was made on 14 May 2007 @ 21:48

3414.5.2007 21:47

aone,

You have two days to chill out. I can't even really see where you got insulted and in the event you did the right thing to do is pm a mod about it and let us take care of it. Cussing and acting a fool will only get you banned.


Back on topic folks.




My killer sig came courtesy of bb "El Jefe" mayo.
The Forum Rules You Agreed To! http://forums.afterdawn.com/thread_view.cfm/2487
"And there we saw the giants, and we were in our own sight as grasshoppers, and so we were in their sight" - Numbers 13:33

3515.5.2007 5:53

Originally posted by vinny13:
Price price price price price! Oh boohoo. Grow up.

I'm 14 and I can buy 2 at the moment if I wanted to(gotta get my iMac first, then I'll save for the PS3). If you don't like the price, stop crying about it. If your not going to get it, why should you care? It's so annoying. If price is all you care about, then go buy a defective toaster or a Wii.
You likely can buy two PS3s at the moment because you have large amounts of disposable income. Those of us that are older have other financial obligations that we put a higher priority on than buying a game console. Congratulations that you are going to buy an iMac and eventually a PS3. Once you have Rent, Car Payments, Credit Cards, Student Loans, Mortgages, Family to look after, Wife and Kids to feed, and a myriad of other things to worry about... then find me and we can talk about how you're able to afford two PS3s then. Don't worry, when you're all grown up you'll understand.

- SolShrike.

3615.5.2007 6:27

Talking about that anybody on the list for the Iphone (also $600 8GB)? or it's also too expensive?

3717.5.2007 8:35

apologies. i overreacted. bad day i guess.

3817.5.2007 9:31

No worries buddy. Have fun.




My killer sig came courtesy of bb "El Jefe" mayo.
The Forum Rules You Agreed To! http://forums.afterdawn.com/thread_view.cfm/2487
"And there we saw the giants, and we were in our own sight as grasshoppers, and so we were in their sight" - Numbers 13:33

3917.5.2007 10:39

Quote:
"I really hope that the price remains the same. It's like a country club, how do you keep getto people out?"
Uhm, "Sony to launch aggressive marketing campaign for PS3 and Blu ray". I don't think Sony shares your view, since it seems that this "exclusivity" is only hurting Sony. I'm sure they rather there be at least one PS3 in every household. ;)

4018.5.2007 2:43
pigfister
Inactive

they had better do something soon if they want to save the ps3 as april sales figures show a rather sad story.

http://www.gamesindustry.biz/content_page.php?aid=25104

Originally posted by gamesindustry:
The latest NPD sales figures show continuing dominance for Nintendo as the GBA outsells Sony's PS3 - but its predecessor, PlayStation 2, is still doing better than Xbox 360.

NPD data for April reveals that at the Nintendo DS is at the top of the pile with 471,000 units sold. The supply-constrained Wii shifted 360,000 units.

Nearer the bottom of the hardware market is Sony's recently released PlayStation 3 which has sold 82,000 units in the past month, while the ageing Game Boy Advance outsold the next-gen console by 2000 units.

However, Sony's PlayStation 2 and PlayStation Portable continue to perform well in the market, with sales of 194,000 units and 183,000 respectively.

Which means they're both outselling Microsoft's next-gen console - Xbox 360 recorded 174,000 sales in April, while the GameCube also scored 13,000 sales.
and the sales reports from Canada are just as dire for sony.

http://kotaku.com/gaming/oh-canada/anyon...ures-261511.php
Originally posted by kotaku:
# Consoles:

Wii 42,100
DS 34,900
PS2 18,000
360 12,800
PSP 12,100
GBA 7,900
PS3 7,200

# Games:

Pokemon Diamond 48,000
Pokemon Pearl 37,000
Wii Play [not cited in source]
Super Paper Mario [not cited in source]
God of War 2 11,600
unless sony pull out their fungures fast game publishers are going to stop publishing games for the ps3 as who really wants to support a dying Goliath?



"In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

Tor: anonymity on-line STOP the spying! http://tor.eff.org/

4118.5.2007 8:50

That's my point, SALES. This is a business, the idea is to produce money. To keep the SONY stock holders (like myself) happy.

I put my money on SONY (for real). Microsoft stoks aren't bad but the Xbox360 department it's not making any money, so far they have reported nothing but loss, (Sony too)

4218.5.2007 9:02

its not dying, its slow starting. they know and planned for it. the ps3 is ment to help solidify bluray in the marketplace, and a loss now is nothing compared to the benefits they will have if bluray takes off. but they have to weight everything right or things could mess up. the ps3's first year is its hardest, a name like playstation cannot die that easy, the installed base is too large and still growing. ps2 is their moneymaker while the ps3 is starting its course. the ps3 is too expensive for most ps supporters right now, but alot of them are satisfied untill the price drops presumably next spring. then sales will burst.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

4318.5.2007 9:26
pigfister
Inactive

Originally posted by anubis66:
its not dying, its slow starting. they know and planned for it. the ps3 is ment to help solidify bluray in the marketplace, and a loss now is nothing compared to the benefits they will have if bluray takes off. but they have to weight everything right or things could mess up. the ps3's first year is its hardest, a name like playstation cannot die that easy, the installed base is too large and still growing. ps2 is their moneymaker while the ps3 is starting its course. the ps3 is too expensive for most ps supporters right now, but alot of them are satisfied untill the price drops presumably next spring. then sales will burst.

and the flip side is, Blu-ray fails then you and many others have spent $600 on a book end with 0 support and sony in dire trouble because sony were too greedy and exploited their hard core fan base yet again, or the fact that they didn't actually care about the the ps3 as a gamers machine because its just about the HD war and who holds the patents.

reports are in from Japan an the hay day of sony really has gone bad for the ps3: http://www.gamesindustry.biz/content_page.php?aid=25144

Originally posted by link:
DS still leads the pack, PS2 outsells PS3

Japanese hardware data for the week ended June 13 reveals that sales are down across the board, as the region recovers from the traditionally busy Golden Week holidays.

However, as in other regions, the Nintendo DS is still the best-selling console, managing 163,824 units, with the Wii picking up 52,544 units, according to data from Media Create.

Sales of Sony's PSP amounted to a further 34,433 units, the PlayStation 2 registered 10,414 units and the PlayStation 3 sold 8,839 units.

Microsoft's Xbox 360 only managed 2105 units while the GameCube sold 315 units.

8,829 ps3 for a new game machine that's only 6 months old speaks a thousand words.
This message has been edited since its posting. Latest edit was made on 18 May 2007 @ 10:01



"In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

Tor: anonymity on-line STOP the spying! http://tor.eff.org/

4418.5.2007 9:38
hughjars
Inactive

Sony have just announced a total group profit for the year of only $600 million (and lost almost $500million in Q4 of the last financial year to 31st march 2007 - compared to a loss of $244 in the same quarter of the year before http://www.afterdawn.com/news/archive/9724.cfm ).

Wow, talk about how the mighty are fallen.

That compares to Microsoft making net profits of $4.9 billion in Q4 of the financial year to 31st march 2007 alone.

Everyone knows the PS3 is grotesquely over-priced for a games console
(and there's no point wailing about the built-in BD player, that's really missing the point).

I just wonder what this 'campaign' can possibly do or say?

Sony, after those disasterous results, are telling every banker and share-holder that any production savings they can make will go to reduce their losses (some claim $300 per unit) not cutting prices.

So, besides more of their propaganda BS what else have they possibly got?

4518.5.2007 10:18

Quote:
Sony, after those disasterous results, are telling every banker and share-holder that any production savings they can make will go to reduce their losses (some claim $300 per unit) not cutting prices.
Microsoft "profit" is from vista and other monopolies, the gaming area has been reporting constant loss.

I still believe that PS3 will win the battle, I will hold on to my stocks.

4618.5.2007 12:04
hughjars
Inactive

Originally posted by salsa36:
Microsoft "profit" is from vista and other monopolies, the gaming area has been reporting constant loss.
- Yeah but the part you are missing is that the total cost of all the XBox work (all versions from day 1 in 2001) has been $5 billion US approx.

Microsoft could have paid for all of that with the net profits of Q4 last year alone (although of course they were easily absorbed in their enormous profits made in each of the years since 2001).

In otherwords those losses and costs were minute to Microsoft as a whole, they have come nowhere near doing the company any harm or hurt whatsoever.

This is in stark contrast to the whole PS3/BD business at Sony.

Originally posted by salsa36:
I still believe that PS3 will win the battle, I will hold on to my stocks.
'Believe' all you like, the facts are that the PS3 sales continue to bomb - latest US figures show sales falling below 100,000 units last month.

..... all I am asking is, in view of those financial reports, what Sony can actually do?

They have publicly told their financiers that any production savings will go to reduce costs, not PS3 prices, so what can this 'campaing' actually be about?

Besides spin & empty talk what have they got to reverse the disaster?
This message has been edited since its posting. Latest edit was made on 18 May 2007 @ 12:06

4718.5.2007 12:59

sales are falling because those who want it at this price with the amount of game out mostly have it. watch later this year for more releases and less maufacturing cost, and i'm sure you'll be biting the bullet.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

4818.5.2007 15:01
hughjars
Inactive

annibus66 I seriously doubt they'll be doing anything but reducing their losses on each unit with any production savings they make.

As I mentioned they have said as much, publicly & to their financial heads - ie people they can't just BS & spin - that they will not be cutting prices before reducing their losses
(which run IIRC to $300 per unit right now......& that's a hell of a lot of cost savings to be made before they start cutting prices).

But I can at least promise you this much, I'll never be buying a games console again (I stopped bothering with them years ago).
Ever.
No matter who's badge is on the 'hood'.
Consoles are a mugs game IMO.

PCs are where my interests are, they're far more durable, flexible, expandable & upgradeable.

This message has been edited since its posting. Latest edit was made on 18 May 2007 @ 15:05

4919.5.2007 16:00

pc's are too expensive.

and they are taking a lose now at 250 for the 60gb. i'm sure when its a loss of only 50, they will drop. they know its needed. i dont think they are as stupid as you are accrediting them for, who's the multinational corporation? who's the average joe?

5019.5.2007 17:41
hughjars
Inactive

Well I can tell you that as far as I am concerned my latest PC has been incredible value and it is far more capable and will stay up-to-date a hell of a lot longer than a(ny) mere console.

As for who is the corporation?

Please, be serious.

Are you trying to claim corporations have never gotten it wrong?!

I have never said they were "stupid"
but
I do think they have gotten PS3 and the rest of the BD saga very wrong tho.

(.....and before you continue with the silly idea that the Sony suits are so clever that they always know better than anyone else maybe you'd care to recall their own - very wrong - forecasting and expectations for PS3, nevermind the excuses, the truth is that they have gotten a lot about PS3 & BD wrong to date)

This message has been edited since its posting. Latest edit was made on 19 May 2007 @ 17:46

5119.5.2007 21:53

i'm just saying they have common sense in marketing, and what you were suggesting only a fool would do. the reap profits off of the ps2 hardware and ps2/3 software and etc., so no not drop the price untill its even would make 0 sense when people waiting to but it and purchase all kinds of things for it are waiting for a lower price.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

5220.5.2007 9:56
hughjars
Inactive

Originally posted by anubis66:
i'm just saying they have common sense in marketing, and what you were suggesting only a fool would do.
- What?
You mean use production savings to reduce their costs instead of cutting prices?

Well that's what they (publicly) told their bankers & shareholders they were going to do.

Better go see those "fools" at Sony, eh?

Originally posted by anubis66:
the reap profits off of the ps2 hardware and ps2/3 software and etc.,
- Well that's great, except they made a huge loss in Q4 to 31st march 2007 and made only a £300 million for the whole group in the year to 31st march 2007.

Not anything like as much profit "reaping" as seem to want to imagine.

Originally posted by anubis66:
so no not drop the price untill its even would make 0 sense
- Well let's just stick to what I said cos I didn't actually say that anyways, OK?

I did say that those people expecting a significant reduction were kidding themselves......as you seem determined to do here.
How come?
You must have seen the article about their profits (it was here on this site too) and how low they are and what they themselves said about that situation?

Originally posted by anubis66:
when people waiting to but it and purchase all kinds of things for it are waiting for a lower price.
- Yeah maybe.
But the big price reductions will be a long time coming......as Sony themselves have repeatedly said -

Quote:
NEW YORK (Dow Jones)26th Feb 2007: --The new videogame-console war is firmly underway and Sony Corp.'s (SNE) PlayStation 3 looks like it is losing its once-dominant position in the $25 billion industry.
Packed with analysts and those pesky hard numbers, this Dow Jones story doesn't paint a very pretty picture for the Playstation 3, but it is mostly a rehash of what we already know: The PS3 isn't doing so great out of the box, but will likely stabilize and do just fine given enough time.

What we didn't know, but I certainly suspected, is that Sony still plans to stick to their plans for the console, including not dropping the price for another few years and adding music and movies to the Playstation store.

Although analysts say price reductions would benefit PS3 sales, Sony isn't likely to make any price cuts for at least another two years, said Kimberly Otzman, a spokeswoman for Sony Computer Entertainment America. She noted a similar time frame for lowered prices for the PS2. "We probably expect the same for PS3," Otzman said, adding that while the console's price is higher than competitors', it comes completely packaged so consumers don't have to buy extra equipment or attachments." Meanwhile, Sony has said it is looking into expanding into music and movie downloads via the PS3, which comes equipped with the new high-definition DVD format - called Blu-ray.
Sony had a lot of momentum from the PS2 going into the PS3 and I think they bet on that momentum getting through this predictably harsh launch, the question is whether it will be enough to carry them over the hump.

http://kotaku.com/gaming/ps3/sony-ps3-pr...ears-239816.php

- Perhaps the only "fools" around here are those odd types who choose to ignore what the company themselves have repeatedly said and who make up their own little scenarios in their own heads to suit their preferred day-dreams, huh? :P
This message has been edited since its posting. Latest edit was made on 20 May 2007 @ 9:58

5320.5.2007 10:29

well their loss is benefiting me with a console worth more than its price. and with the case of the wii, i feel ripped off. the wii could have had an $75 better gpu and still maybe $20 a pop, and with the cheap parts it could be so much cheaping quicker. but they played it like typical businessman and their pockets mean the most to them. i guess you have to rip off when you were going broke.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

5420.5.2007 10:51

Way to change the subject. :-D

5520.5.2007 11:23

its still market lines. anyways, move on. let them advertise, i dont really care. i own one and it has games for it, i couldnt be happier.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

5621.5.2007 1:08
pigfister
Inactive

Originally posted by oofRome:
Way to change the subject. :-D
the Sony pr trolls are about get you torches and pitchforks!

the 360 is increasing their lead all the time, the ps3 has very few exclusives left other than in house so unless they drop the price and build a large user base Sony will fail regardless of all the Public Relations Spin.. cough,, cough i meant LIES!

hear is the start of the crap first sony say no plans for 80 gig ps3 and wow here is an 80 gig ps3. http://www.engadget.com/2007/05/21/sony-...-ps3-for-korea/

but omg what a surprise they have no plans to release it in europe!
http://www.gamesindustry.biz/content_page.php?aid=25163

Quote:
A Sony spokesperson has confirmed to GamesIndustry.biz that an 80GB PlayStation 3 is to go on sale in Korea - but said there are currently no plans to launch the model in Europe.
so an 80 gig expected for autumn or xmas euro then! god i hate sony lies.

tell them they can't have it, make them want it, apparently that strategy didn't work either for sony, back in the early part of the century and huge losses due to the hobbled ps3 that ppl didn't want and their constant use of anti consumer DRM and extortionate prices was the catalyst of their demise!

PUBLIC RELATIONS SPIN
Originally posted by linkage:
In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.

The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner.

The techniques of "spin" include:

* Selectively presenting facts and quotes that support one's position (cherry picking)
* Non-denial denial
* Phrasing in a way that assumes unproven truths
* Euphemisms to disguise or promote one's agenda
* Ambiguity
* Skirting
* Rejecting the validity of hypotheticals
* Appealing to internal policies

Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news. A famous reference to this practice occurred when British Government press officer Jo Moore used the phrase It's now a very good day to get out anything we want to bury, (widely paraphrased or misquoted as "It's a good day to bury bad news"), in an email sent on September 11, 2001. The furor caused when this email was reported in the press eventually caused her to resign.

This message has been edited since its posting. Latest edit was made on 21 May 2007 @ 1:48



"In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

Tor: anonymity on-line STOP the spying! http://tor.eff.org/

5721.5.2007 7:12

@pigfister.

you like to talk about spin, but you do nothing but attach your own bias spin to everything you tear at in these forums. you don't like sony, you've made it obvious. try spending your time and money on something else then instead of waisting it like a winy little kid. ignore the pr, i ignore it. i look into things myself, and listening to what people tell you from a pr point bones you usually. who cares if they tell us something is not coming to us, but later it does. all the better. they are just protecting business plans as long as possible so companies like the parasitic giant microsoft don't barge in. let people enjoy their system instead of trashing it for not being the "holy" microsoft, whos goal is a slightly cheaper console with a 300% minimum markup on peripherals of any kind.


so who things this advertising is not really gunna help? everyone knows of the ps3. but lots of people are uninformed. hopefully they will let the little things be know, because alot of people have no clue whats involved in the ps3, and are amazed at the price for that reason. i know fall will chang ps3 statistics for the better, what with new and great games coming, 30 mimimum this year, and ~15 exclusives.

This message has been edited since its posting. Latest edit was made on 21 May 2007 @ 7:20

But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

5821.5.2007 8:14
pigfister
Inactive

@ anubis66

you are right about me not liking Sony because they are key a member of the MPAA, RIAA, AACS LA and Blu-ray Disc Association forcing other companies to comply with their anti consumer lock ups.

This message has been edited since its posting. Latest edit was made on 21 May 2007 @ 8:14



"In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

Tor: anonymity on-line STOP the spying! http://tor.eff.org/

5921.5.2007 18:34

a lot of the people complaining of the lockings would like them gone for illicit activity. some things i'm ok with having DRM, like dvd's and blurays and such. music could lose it. but DRM has never been too much o a hassle. some companies now allow you to buy a copy of a cd or dvd and download the respected media online DRM free after purchase.


But they all do sort of the same thing, and that is rearrange what you thought was real, and they remind you of the beauty of very simple things. You forget, because youre so busy going from a to z, that theres 24 letters in between... You turn on... tune in... and you drop out...

PS3 Username: Anubis66

6021.5.2007 21:57
pigfister
Inactive

i found sony's new campain in a leaked memo to the onion news! sry about the long read guys but this is breaking news...

Sony Unveils New Model Customer


Originally posted by onion:
NEW YORK—Sony Corporation chairman and CEO Howard Stringer gave the public a first glimpse of Steve, the latest model in the company’s highly anticipated line of ideal electronics consumers, during the Sony Corporation of America’s annual stockholders meeting Monday.
Enlarge Image Sony Customer

The new Steve will buy Sony products.

The 72-inch, 195-pound consumer—a 34-year-old unmarried financial analyst—is smaller, lighter, and swifter than last year’s beta-model consumer, Larry.

“Larry was much less mobile, which worked well for electronics enjoyment but less so for purchasing,” said Hideo Ichimonji, head of the design team for the Ideal Consumer Project. “Also, the Larry’s decision-processing became jammed when forced to choose from more than one potential Sony product. By implementing parallel-purchasing solutions and simplifying its personality traits, we’ve ensured that Steve will always be a loyal Sony customer without any annoying system shutdowns or buying freezes.”

Sony expects Steve to usher in a whole new generation of ideal consumers.

“With Steve, we’re introducing a range of cutting-edge consumer attributes that other electronics manufacturers can only dream of,” Stringer said during the half-hour demonstration, in which Steve smoothly and quickly selected high-end Sony home-theater components it researched on a Sony VAIO laptop while interfacing with Sony customers worldwide using a Sony Ericsson mobile phone.

“The integration of Steve’s simultaneous multi-credit-card-processing capabilities with its high earning capability allows our new U.S.-market flagship consumer to purchase our entire North American product line in a single clock cycle.”

Steve sports larger, pre-calloused thumbs and is fully backwards-compatible with Sony’s complete line of merchandise, extending back to the Trinitron television and cassette Walkman. Its debt threshold is also nearly two-thirds higher.

Several thousand Steves will be shipped to Asia and Europe for test-shopping next month. Steve will come in six different colors, with analysts expecting the white and yellow models to be much more successful than the black version.

Designers say Steve’s recharging capability is an improvement over Larry’s bulky and cumbersome charge port, which resembled a La-Z-Boy recliner.

“Steve can recharge on any reasonably comfortable surface, including a couch, desktop, floor, futon—anywhere that’s within range of a Sony product,” said Ichimonji, who also described the automatic sleep mode that activates when Steve has been out of contact with a Sony product for more than 30 minutes. “The Steve also has the power to consume our products on-the-go for up to three days on one charge. It’s also got a friendlier interface and improved social skills, and loves talking about Sony products in any social setting.”

Added Ichimonji: “Or you can just put Steve in front of an HDTV or send it on its way with a Sony PSP, and you’ll forget he even exists.”

Industry experts have praised the redesign, particularly the enormous numbers of visual, aural, and purchasing-suggestion inputs Steve can support. But the most talked-about feature seems to be its built-in anti-obsolescence feature, which enables it to continuously upgrade its preferences for Sony merchandise.

“Steve definitely looks to be an improvement,” said gaming enthusiast Jennie Weathers, 28, who planned to attend a demonstration at a Las Vegas electronics trade show this weekend. “The Larry was clunky, slow, and always making noise. Steve has a lot more free time and the flexibility to adapt to Sony retail stores and shopping sites like SonyStyle. And it seems like he’ll require very little upkeep or attention, but he’ll still be there when I just want to chill out and watch DVDs on my Sony WEGA HDTV or need some quick cheat tips for Kingdom Hearts II.”

Analysts say that Steve’s only real competition comes from Apple Computer’s own ideal consumer, the iBuy. But because the much more expensive iBuy is designed only to purchase and enjoy the pricier, but limited Apple product line, and is not intershoperable with other systems, Steve’s appeal will likely prove much broader.

Steve is scheduled for release in August, and Sony plans to have hundreds of thousands of models perusing store shelves by Christmas.




"In a world of universal deceipt, telling the truth ia a revolutionary act." George Orwell 1984

Tor: anonymity on-line STOP the spying! http://tor.eff.org/

6122.5.2007 18:19

lol.

and LMAO.

Quote:
Steve will come in six different colors, with analysts expecting the white and yellow models to be much more successful than the black version.

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