SAN FRANCISCO, September 26 /PRNewswire/ --

- Widget-Based, Commerce-Enabled, Portable Mobile Storefronts

XLR8 Mobile announces the first ever portable, widget-based, micro-site,
mobile-commerce enabled storefronts, based upon their proprietary "WapItUp!"
mobile commerce platform. This patent pending system is revolutionizing how
media companies monetize content to mobile users. It's a unique platform that
allows any brand or website to sell mobile content "from any location, to any
location", direct to mobile phones throughout the world.

Unlike other mobile storefronts, WapItUp! widgets bring the content to
the people, rather than bringing the people to the content. The widget stores
can be copied and pasted onto any site, anywhere on the web, and they can be
selling simultaneously in multiple locations. The audience reach potential is
unlimited, offering companies greater access and flexibility to place their
brands front and center, in the midst of their audience, right where they
congregate. Never before have you been able to duplicate multiple storefronts
in seconds and place them all over the web. XLR8 Mobile's widget-based
storefronts are compatible with Facebook, MySpace, and other Social
Networking sites.

WapItUp! is also the first ever mobile-commerce platform to be embedded
directly within an active flash ad-banner, allowing brands to extend their
reach by greater interaction with their consumers. Any WapItUp! embedded
storefront can be used to sell or deliver content to anyone's mobile phone,
directly from the ad itself, without sending users to another destination.
Downloads can be purchased by consumers for a fee, or can be delivered free
to end users, sponsored by companies wishing to market to a mass audience.
WapItUp! ad-banner widgets are compatible with Double Click's DART system, so
they can be served to the widest possible audience on the web.

XLR8 Mobile is one of the world's premier mobile content companies,
leveraging a vast global distribution network, a proprietary content
management system, and their patented technology for direct to consumer
distribution (WapItUp!), to merchandise and sell a variety of unique mobile
products, including wallpaper images, ring-tones, audio tracks, java games,
and video clips via 48+ distribution partners, in over 180 territories
worldwide. XLR8 Mobile partners include Fox Mobile / Jamster, Cellfish Media,
Zingy, Helio, FlyCell, Dada Mobile, FunMobility, Mobile Streams, Oasys
Mobile, Moderati, Versaly, FoneStarz, and many others.

XLR8 Mobile was founded by content experts Perry Tell and Michael Africk,
both entertainment industry veterans and recording artists. Perry Tell
(Sire/Warner Brothers Records) and Michael Africk (Hollywood Records) are
both established songwriters and producers with published works released
throughout the world, and a resume of hit songs dating from 1984 to the
present day. XLR8 Mobile CEO, Perry Tell, is also a 5 year veteran of the
wireless media industry, having negotiated partnerships with many of the
major brands and studios, including MTV Networks, Universal Music Group, EMI
Music Group, Primedia Publishing, Disney Interactive Group, Konami Digital
Entertainment, E! Entertainment, Daimler-Chrysler, among others.

http://www.xlr8mobile.com

Web site: http://www.xlr8mobile.com