SAO PAULO, Brazil, June 26 /PRNewswire/ --

SERASA 

    
    1.  Banco Itau Holding Financeira S.A. ("ITAU") announces the signing of
        a Share Purchase Agreement with Experian Brasil Aquisicoes Ltda. 
         ("EXPERIAN"), a Brazilian subsidiary of Experian Solutions, Inc. 
        through which ITAU undertakes to sell to EXPERIAN 832,176 shares, the 
        issue of Serasa S.A. ("SERASA").
    
    2.  EXPERIAN shall pay R$ 925.78 per SERASA's share acquired from ITAU. 
        Settlement of this operation shall take place by the end of July
        2007. 
    
    3.  The increase of ITAU's net income is estimated to be R$ 480 million 
        for the second quarter of 2007.
    
    4.  ITAU shall maintain its participation in the management of SERASA, 
        with a seat on the Board of Directors, together with a stake in 
        SERASA's capital as shown below:

 
                       Before the Transaction       After the Transaction
                   Number of   Participation in   Number of  Participation in
                    Shares      Total Capital      Shares      Total Capital
    ITAU 
     Participation  1,215,522     32.62 %          383,346       10.29 %
    Total           3,726,600    100.00 %        3,726,600      100.00 %

    5.  SERASA is a leading provider of analytical and information products 
        and services for credit and business support in all market segments, 
        having the largest database in Latin America on consumers, companies 
        and conglomerates. This leadership has been achieved as a result of
        the professionalism and dedication of SERASA's management and
        employees who, sponsored by its shareholders, built up a company
        focused on a process of continuous improvements that have changed 
        into the benchmark in its sector.

    6.  EXPERIAN is a global leader in providing analytical and information 
        services to organizations and consumers to help manage the risk and 
        reward of commercial and financial decisions. Clients include 
        organizations from financial services, retail and catalog, 
        telecommunications, utilities, media, insurance, automotive, leisure, 
        e-commerce, manufacturing, property and government sectors. Experian 
        Group Limited is listed on the London Stock Exchange (EXPN) and is a 
        constituent of the FTSE 100 index. It has corporate headquarters in 
        Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., 
        and Nottingham, UK. EXPERIAN employs approximately 13,500 people in
        36 countries worldwide, supporting clients in more than 60 countries. 
        Annual sales are US$3.5 billion.

    7.  The strong positioning of SERASA in the Brazilian market, in 
        combination with the global expertise of EXPERIAN will bring up a 
        significant evolution in the Brazilian credit analysis market.

    8.  This transaction is consistent with ITAU's capital allocation to 
        typical banking business, which creates shareholder value with a view 
        to the sustainability of the organization.

                           Sao Paulo, June 26, 2007

                            ALFREDO EGYDIO SETUBAL   
                          Investor Relations Officer

Web site:  http://www.itau.com