BILTHOVEN, The Netherlands, July 9 /PRNewswire/ --     Pacifier Specialist

As befits a true pacifier specialist, Difrax BV will be offering a
complete range from July! The first producer to introduce a special model for
the littlest ones (-2/+2 months) in 2005, Dutch pacifier specialist Difrax BV
has been working hard ever since!

In what has become its trademark style, Difrax' own team of product
designers joined hands with members of the medical and consumer panels to
produce the only perfect range of pacifiers, inspired directly by the various
developmental stages of the young child (infant).

Unique

Where Difrax pacifiers already combined the ideal shape (butterfly) with
the ideal size (shield and pacifier grow with each age category), the
pacifier specialist from Bilthoven will be introducing the perfect range by
adding the 'semi-filled' pacifiers from July 2007. The semi-filled pacifier
will be available in both the dental and combination variety and has been
developed for babies from 12 to 18 months.

'The use and development of pacifiers should be based on the baby
itself', says Vivienne van Eijkelenborg (General Director). "Our introduction
of the first pacifier for newborns met the needs of premature and newborn
babies, and the development of the semi-filled pacifier represents an
important next step in their use. The semi-filled pacifier provides a
stronger grip in the mouth, while the risk of biting through it is also
reduced. This pacifier is a logical step in our product range. We market a
solid and extra strong pacifier for babies from 18 months and up. We offer
parents the ideal pacifier throughout the various developmental stages of
their little ones, giving them useful tips and recommendations at the same
time, from birth all the way up to the moment the pacifier is no longer
needed.

About Difrax

Difrax B.V., founded in 1967, is one of the biggest quality brands in the
Netherlands in the field of baby and toy goods, including bottles, pacifiers,
care products and cuddly toys. As an international player, too, Difrax is a
leader in the field of baby articles. Difrax focuses exclusively on baby and
parent. With its innovative and fashionable products Difrax aims to make the
lives of baby and its parent as pleasant as possible. Over the past few years
Difrax has made a name for itself with the development and introduction of
pioneering and award-winning products as well as its refreshing and
innovative commercial and advertising campaign.

The Difrax product range is available from stores including specialist
baby stores (chains), (dispensing) chemists, and supermarkets.

Note to the Editors:

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