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CryoLife Establishes Direct Sales Force in Germany


ATLANTA, July 10 /PRNewswire/ --

CryoLife, Inc. (NYSE: CRY), a biomaterials and biosurgical device 
company, today announced that it has established a direct sales force through 
its European subsidiary, CryoLife Europa, Ltd., to service the German medical 
market. Headquartered in the biotechnology cluster of Baden-Wuerttemberg in 
Freiburg, the German team is CryoLife's second direct sales force outside of 
the U.S. CryoLife also sells direct in the United Kingdom.

"We are very excited about the potential for growth in the German
market," said Steven G. Anderson, CryoLife president and chief executive
officer. "While we work with distributors throughout Europe, CryoLife Europa
decided to go direct in Germany to capitalize on the strong interest in our
products there. We believe that by having our own sales channel in Germany,
we can focus our selling efforts, strengthen our market presence and more
readily launch new products."

CryoLife's German sales force will include three sales representatives
and a sales manager. The first two sales representatives will cover Southern
Germany, mainly Bavaria and Baden-Wuerttemberg, and Northeast Germany, which
includes Berlin, Hamburg and Leipzig. Plans call for the addition of a third
sales representative to cover the Western German territory by the end of
2007. The team will initially concentrate on sales of CryoLife's BioGlue(R),
a surgical adhesive, and the distribution of allograft tissues.

The CryoLife sales office in Germany can be contacted by calling
+49-(0)-761-216886-0, by fax +49-(0)-761-216886-10 or by emailing
Deutschland@cryolife.com.

Prior to the creation of a direct sales operation, CryoLife Europa, Ltd.
distributed CryoLife products in Germany through Krauth Medical KG 
(GmbH & Co).

About CryoLife Europa, Ltd.

Headquartered in Guildford, Surrey, United Kingdom, CryoLife Europa,
Ltd., established in 1999, directs the distribution of CryoLife products and
tissues throughout Europe, the Middle East and Africa (EMEA).

About CryoLife, Inc.

Founded in 1984, CryoLife, Inc. is a leader in the processing and
distribution of implantable living human tissues for use in cardiac and
vascular surgeries throughout the United States and Canada. The Company's
BioGlue(R) Surgical Adhesive is FDA approved as an adjunct to sutures and
staples for use in adult patients in open surgical repair of large vessels.
BioGlue is also CE marked in the European Community and approved in Canada
and Australia for use in soft tissue repair. The Company also distributes the
CryoLife-O'Brien(R) stentless porcine heart valve and the SG Model 100
vascular graft, which are CE marked for distribution within the European
Community.

For additional information about the company, visit CryoLife's Web site:
http://www.cryolife.com

CryoLife Media Contacts:
    
    D. Ashley Lee                                  Katie Brazel
    Executive Vice President,                      Fleishman-Hillard
    Chief Operating Officer                        Phone:  +1-404-739-0150
    and Chief Financial Officer
    CryoLife, Inc.
    Phone: +1-770-419-3355



Web site: http://www.cryolife.com

© PR Newswire Association LLC.

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