SAN FRANCISCO, July 10 /PRNewswire/ --

- Creating the World's Largest Teen Insight and Influencer Group

Piczo (http://www.piczo.com), the online social networking site for safer
teen self-expression, today unveiled Piczo Insiders, an online teen insight
and influencer group that, for the first time, will enable brands to engage
directly with teenagers across the world.

Piczo Insiders will allow marketers and researchers to gauge teen
opinions, test new product ideas and co-create new communications activity by
tapping into the power of the worldwide Piczo community.

Piczo has 28 million registered user accounts and 12.5 million uniquely
monthly users across the globe. With 8 million unique monthly users across
Europe, and access to more than two-thirds of the UK teen population, Piczo
offers unprecedented coverage of this often elusive demographic.

Piczo Insiders are the site's most influential members and help determine
the values and future direction for the Piczo brand. As such, they are deeply
engaged and responsive to both research activity and to other projects that
aid in improving the Piczo user experience.

Piczo Insiders distinguish themselves as leaders on the site through
their advanced website design skills, popularity of friends listed, photos
uploaded and engagement on the site. These influencers will interact both
with Piczo and with each other through specially designated areas to exchange
opinions, and receive exclusive content, rewards and information about
brands.

The new group was instrumental in creating the commercial content and
branded profiles for the current National Society for the Prevention of
Cruelty to Children (NSPCC) campaign, Don't Hide It. Piczo Insiders worked in
tandem with the charity to create five campaign profiles that brought the
message to life through a set of real life stories. The authentic nature of
this content has resulted in high levels of engagement with the campaign, and
visible signs of support for the NSPCC from the Piczo community.

"Brands are increasingly looking for more collaborative and robust
methods to unlock customer insight and gain competitive advantage," said
Jeremy Verba, CEO, Piczo, Inc. "In addition, Piczo's core strength as a
destination for creative self expression provides marketers with a unique
opportunity to co-create content with a group of teen influencers, and to 
communicate this content through a tighter knit, more trusted community."

Piczo is the leader for teen creative self expression with blank canvas
and easy-to-use tool set allowing anyone to create and share a web presence
in a safer online environment.

About Piczo, Inc.

Headquartered in San Francisco, Piczo empowers teenagers worldwide to
creatively express themselves, build personal communities, and share ideas
and experiences with their friends in a safer online environment. Piczo's
customizable content, colourful graphics, glitter text, video, games, and
photo editing tools spotlight member creativity without requiring any
technical know-how.

Piczo facts

    -- 28 million registered user accounts

    -- 12.8 million Monthly Unique Visitors generating over 1.9 billion
       monthly page views

    -- Created for teenagers worldwide, Piczo users are typically 13 to 16
       years old

    -- Recently named by Hitwise as one of the most likely companies to be
       the next YouTube

    Contact:

    Cerena Hsieh
    +1-415-365-8529
    cerena_hsieh@sfo.cohnwolfe.com
    or
    Joan Lockwood
    +1-415-263-3485
    jlockwood@piczoinc.com



Web site: http://www.piczo.com