LONDON, October 10 /PRNewswire/ --

- X-factor Winner Launches Campaign to Reduce the Incidence of Bullying

Shayne Ward today launched the CUT-it-out campaign, an exciting new
initiative from Vodafone and the UK's leading bullying prevention charity,
Beatbullying. CUT-it-out, which aims to reduce mobile phone bullying amongst
13-17 year-olds, will offer young hopefuls the chance to script, direct and
produce a short film about the long-term effects of bullying. One talented
youngster will then have their film screened in UK cinemas throughout the
beginning of 2008.

The campaign invites entrants from across the UK to visit
http://www.bullyingCUTitout.com/, download a storyboard template and use it
to detail their creative ideas for a short film which will reduce the
incidence of bullying. Three finalists will then be chosen to travel to
London for a weekend to work with top directors and producers to make their
films come to life on-set and, of course, to meet the gorgeous Shayne Ward.

The three finalists' films, created in the style of a mobile phone
recording, will be uploaded to the http://www.bullyingCUTitout.com/ site and
voted upon in order to decide which will subsequently be screened in cinemas
across the UK. The winner's film will not only be viewable on the big screen, 
but also on foyer televisions and via Bluetooth streaming to all handsets in 
the vicinity of the complex.

Shayne Ward commented: "Stopping bullying is something I'm
very passionate about. I know, having witnessed it in the past myself, that
it's something which can affect lives for years afterwards and I want to do
my part to help prevent it. Bullying is a huge issue these days, so it's
great that Beatbullying and Vodafone have decided to take action against it
and create the CUT-it-out campaign. I really do hope that I can help to make
a difference, especially over anti-bullying week (19th - 23rd November)"

Notes to Editors

About BeatBullying

Founded in 1999, Beatbullying empowers young people to lead anti-bullying
campaigns in their schools and local communities, and builds the capacity of
local communities to sustain the work. Beatbullying has directly and
indirectly worked with 700,000+ young people over the last 5 years, assisting
and supporting young people that are being bullied, re-educating and changing
the behaviour of young people that bully, and preventing bullying in schools
and communities across the UK

About Vodafone

Vodafone UK has 17.4 million customers and is part of the world's leading
international mobile communications group, offering a wide range of voice and
data communications. The company is committed to providing mobile solutions
that allow both consumer and business customers to make the most of now.
Vodafone UK was voted 15th Best Big Company to Work For in the Sunday Times
Best Companies List, in March 2007. For more information, please visit
http://www.vodafone.co.uk/athome.