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Rugby Mania Spreads to Video Games
BASINGSTOKE, England, October 15 /PRNewswire/ -- Sales of the video game Rugby 08 have been soaring as the World Cup reaches its ultimate finale, according to research from GAME, Europe's specialist video games retailer. The high street chain has experienced a 255% increase in sales in the last 4 weeks. GAME is rushing vast extra stocks of the game to stores for the coming weekend for fans desperate to re-enact the action unfolding in France through the eyes of their favourite players. The game by EA Sports, has rapidly become the bestselling rugby video game in the store group's history, selling tens of thousands of copies as the English team have stormed through the tournament. Tricia Brennan, GAME's Commercial Director said "Rugby fans are at fever pitch ahead of this Saturday's final, stoked by weeks of competition and English victories. "It seems that everybody wants to be part of the Rugby phenomenon, with the video game that allows fans to jump into the players' boots for themselves literally flying off the shelves." "Millions of people will watch England play South Africa on Saturday - but there will be thousands of virtual rematches played here in the UK by Monday morning." Notes: - Rugby 08 for PS2 and PC is available to buy from GAME stores and GAME.co.uk from GBP29.99 About GAME GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 800 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our on-line shopping services, our aim is to be the destination of choice for every consumer. For further corporate information log onto http://www.gamegroup.plc.uk, and for the online store log onto http://www.game.co.uk
