Chinese Online Marketing Service Launches

LANCASTER, England, October 31 /PRNewswire/ --     BackboneITGroup.com today launched a new search engine marketing service
for Western companies seeking to target the rapidly expanding Chinese market.

The new service, the first of its kind delivered by a Western company,
will provide everything businesses need to successfully market themselves
online in mainland China, including a Chinese language website, Chinese web
hosting and the required government licences.

In a market where language and legal problems have long proved to be
barriers to entry, the service will pave the way for Western companies eager
to take advantage of the booming Chinese economy, whose annual imports now
exceed $800 billion USD.

As a UK company with its own offices in China, BackboneITGroup.com are
ideally positioned to act as a gateway into the Chinese market, as Andrew
Clarke, Co-Director explains,

"We've been operating in China since early 2004 and now employ over 80
Chinese staff. Our customers get all the benefits of our expertise in the
Chinese market, combined with the ease of dealing with our English-speaking
UK team."

"There is a huge demand in China for Western goods and services, but
companies often fail because they haven't properly understood how to approach
the market. We have the regional knowledge and in-house specialists needed to
create a fully localized search engine marketing campaign that can
effectively target China's 162 million strong Internet user base."

BackboneITGroup.com's legal status in China also offers their customers
another important advantage. Due to the strict regulation of the Internet in
China, all Chinese hosted websites must have an operating licence from the
government. As a legally registered entity in China, Backbone is able to
apply for these licences on their customers' behalf.

"When targeting the Chinese market, hosting your website in China is
essential," Andrew adds, "...unless you are hosted inside the so-called
'Great Firewall of China' your site is either likely to be blocked or so slow
loading that Chinese Internet users will give up on it. By securing the
proper licences for our customers, we can ensure their websites have far
greater stability and vastly increase their potential audience."

Full details on the China search marketing service are available at
http://www.backboneitgroup.com.

Notes for Editor

Backbone IT Group was founded in 1999 and provides search engine
optimisation, Internet marketing and software development services to clients
worldwide.

Contact

    Backbone IT Group
    Richard Unwin
    sales@backboneitgroup.com
    Telephone: +44(0)1524-65533