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3 Macau Launches Mobile Internet Service with Novarra
CHICAGO, December 5 /PRNewswire/ --
- Fast, Rich Web Available on 70+ Handsets
Novarra, the leading provider of next-generation mobile internet
platforms and services, today announces that Hutchison Telephone (Macau)
Company Limited ("3 Macau") has launched its innovative high speed mobile
internet service, 3Xplorer, powered by Novarra's Vision(TM) platform.
Leveraging its 'Turbo 3G' 3.6Mbps network, the 3Xplorer service enables 3
Macau's customers to access the breadth of rich internet content anytime,
anywhere. The Vision platform enabled 3 Macau to launch a high quality
PC-like internet experience with superb speed and mobile usability. The
launch follows Novarra's successful deployments over the last 18 months by
other 3 Group operations demonstrating mobile internet service has strong
consumer uptake with increased data usage.
The 3Xplorer service is offered in Chinese and English on over 70 of 3
Macau's wide range of 3G handsets. The application is pre-installed on a
number of handsets and available via download from the Planet 3 portal with a
monthly service fee of only MOP28.
The service provides a fast and intuitive internet experience delivered
by Novarra's Vision platform which is designed specifically for mobile
networks and handsets. The feature-rich service also includes Novarra's
customized Mobile Dashboard(TM); which enables consumers to get 'one-click'
access to popular Chinese web sites as well as email and search functions.
The service has been deployed using the Vision server in conjunction with
Novarra's suite of Java micro-clients which offer superior speed, usability
and personalisation. Novarra's open standards platform enabled fast and
efficient billing integration with 3's mobile payment platform.
"With Novarra, we have a quality partner with deep expertise," stated
Elizabete Fong, chief executive officer of Hutchison Telecom Macau. "They
demonstrated their strong local support and flexibility to meet our
timelines."
"Our Vision internet platform for next-generation services is highly
scalable and provides a compelling user experience across low and high-tier
phones," said Jayanthi Rangarajan, chief executive officer of Novarra. "We
are pleased that 3 Macau realises the possibilities created when you combine
a 3G network with an innovative platform that increases data usage while
offering the integration of future services."
Novarra's Vision Internet Platform is a proven, carrier-grade solution
for next-generation content and services which delivers the benefits of
content adaptation, content reduction, acceleration, optimisation, real-time
media, filtering and services definition on a single platform. It fits
seamlessly with portal, network and billing infrastructure. Novarra's full
browsers and micro-clients (Java, BREW and C++) provide industry leading
performance and mobile usability.
About Novarra
Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and optimization designed for
mobile devices and networks. Novarra's open standards-based platforms deliver
a high quality mobile user experience for services like full rich web,
search, premium portals, personalization and advertising. Global commercial
deployments over 5 years on both 2.5G and 3G have proven consumer
satisfaction, uptake and data services revenue. http://www.novarra.com/
Novarra, Vision and Mobile Dashboard are trademarks of Novarra, Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
About Hutchison Telecom Macau
Hutchison Telephone (Macau) Company Limited ("Hutchison Telecom Macau" or
"the Company") is a leading mobile service provider in Macau, providing
superior voice, data, IDD and roaming services through its GSM dual-band
network and Macau's first 2.5G GPRS high-speed network. The Company currently
provides extensive and industry-leading international roaming services
covering 159 countries and regions around the world, including GPRS roaming
service.
In November 2005, the Company rebranded its mobile services under the 3
brand. The new brand represents the Company's commitment to bringing
innovative and diversified products and services to its customers by
leveraging the 3 Group's resources.
Hutchison Telecom Macau is a subsidiary of Hutchison Telecommunications
(Hong Kong) Limited ("Hutchison Telecom Hong Kong"). Hutchison Telecom Hong
Kong is a subsidiary of Hutchison Telecommunications International Limited
("Hutchison Telecom"). Hutchison Telecom is a leading listed
telecommunications operator (SEHK: 2332; NYSE: HTX) focusing on dynamic
markets. It currently offers mobile and fixed-line telecommunications
services in Hong Kong, and operates mobile telecommunication services in
Israel, Macau, Thailand, Sri Lanka, Ghana, Indonesia and Vietnam. For more
information about Hutchison Telecom Macau, see www.three.com.mo
http://www.three.com.mo. For more information about Hutchison Telecom, see
http://www.htil.com.
Media Contacts:
Europe/Asia
Annie Woodhead/Ivana Farthing
Hotwire PR
annie.woodhead@hotwirepr.com / ivana.farthing@hotwirepr.com
+44-(0)-207-608-4664 / +44-(0)-207-608-4638
North America
Doug Haslam
Topaz Partners
dhaslam@topazpartners.com
+1-781-404-2419
Ms Mickey Shiu
Hutchison Telecom Macau
mickeyshiu@htil.com.hk
Macau Mobile: +853-6643-0123
Web site: http://www.novarra.com
http://www.three.com.mo
http://www.htil.com






