LONDON, December 14 /PRNewswire/ --

- ATTN. Feature Editors

- With Photo

- A Laptop in Lapland Saves Santa Thousands in Sleigh Fares

Intel have revealed that what Santa needs is a comfortable armchair and a
fast finger to turn a 24,902 mile(1) shopping trip around the world into just
1 hour(2) spent in front of a computer. Leaving Santa all rested up to do his
Christmas Eve deliveries. 150 clicks are all it would take for Santa Claus to
buy all the presents from across the world for a typical UK family(3). Santa
need not spend £3370 on sleigh fares(4) nor travel 56 hours(5) on his famous
sleigh to purchase the presents either, as he would in years past.

To buy 5 gifts from around the world for a typical UK family this year,
Santa need spend just one hour online, using Intel(R) Centrino(R) Processor
technology and Wi-Fi, to virtually travel around the world to purchase the
gifts direct from their countries of origin and have them delivered into his
grotto in Lapland. It takes an average of 30 clicks of the mouse for Santa to
buy(6) the Jones family each of the gifts below:

- Champagne- from France for Mrs Smith saving 1666 miles travel and £325
airfare

- Shortbread- from Scotland for Mr Smith saving 234 miles travel and £200
airfare

- Dr Who(i) Box Set- from England for John Smith Jnr saving 1434 miles
travel and £247 airfare

- Nike(i) trainers- from US for Jane Smith Jnr saving 7252 miles travel
and £835 airfare

- Finest Tea - from India for Grandpa and Grandma Smith saving 8256 miles
travel and £1763 airfare

At 14000 year old(7) Santa could do with a rest before Christmas Eve, but
he is not the only one, Xmas shoppers could get their families' shopping done
online in the average one-hour office lunch break and save up to eight hours
trekking from store to store, not to mention avoiding heightened Christmas
stress levels, on the high street. With over 500 Wi-Fi hotspots across the UK
it is no longer hard to find somewhere to settle down and do the shopping.

Steve Shakespeare Intel Director of Consumer said:

"Santa deserves to be able to shop the easy way online so he can put his
feet up before doing all those present deliveries on Christmas Eve. In fact,
I think we all need to conserve a little expense and energy before Xmas, so
using a laptop and Wi-Fi to shop online is a great idea".

With the latest Intel(R) Centrino(R) processor to assist Wi-Fi
connectivity, the amount of time spent shopping online for Xmas gifts can be
up to eight times less than one would spend looking in the high street, due
to internet search capabilities and faster than ever processing speed and
Wi-Fi connectivity. This would mean Santa need not stop at getting the Jones'
their gifts online, he could purchase gifts online for every person in the
world in a record 1.32 billion hours, 198 billion clicks of the mouse, and
save himself having to travel to 194 countries to drop presents off(8).

Intel, the world leader in silicon innovation, develops technologies,
products and initiatives to continually advance how people work and live.
Additional information about Intel is available at
http://www.intel.com/pressroom.

Intel, Intel logo, Intel. Leap ahead., Intel. Leap ahead. Logo and Intel
Core 2 Duo are trademarks or registered trademarks of Intel Corporation or
its subsidiaries in the United States and other countries.

(i)Other names and brands may be claimed as the property of others.

For more information on why Intel(R) Core(TM) 2 Duo processors are the
world's best overall processors, please visit http://www.intel.com/core2duo

---------------------------------

(1) 24,902 miles is the length of the circumference of the earth

(2) To buy the 5 pre-identified gifts online consistently takes
approximately one hour using an Intel(R) Centrino(R) Processor and Wi-Fi
connection

(3) This is figure is taken from experimentation in-house at Intel

(4) The total cost of return airfares from Lapland to each country listed

(5) The total in flight time to travel to and return from each country
listed

(6) To buy the average gift online takes 30 clicks of the mouse,
therefore for 5 gifts would be 150 clicks

(7) Saint Nicholas is the common name for Saint Nicholas of Myra, who had
a reputation for secret gift-giving, but is now commonly known as Santa 
Claus. He lived in 4th century Myra, 
http://en.wikipedia.org/wiki/Saint_Nicholas, so he would be between 1300 and
1400 years old, if he was still alive

(8) It takes 30 clicks to buy most gifts. 30 clicks multiplied by the
world's population of 6.6 billion = 198 billion clicks to purchase for all
the world's population. If it takes an hour to purchase 5 simple gifts then
to buy for 6.6 billion people would take 79.2 billion minutes=1.32 billion
hours

Note to Editors:

A picture accompanying this release is available through the PA 
Photowire. It can be viewd at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.