LONDON, January 7 /PRNewswire/ --

- With Photo

- Kwari Launches Online PC Game That Pays Out

London-based games publisher, Kwari, is pleased to announce
the European launch of its revolutionary skill-based, online first-person
shooter (FPS), which can be downloaded for free from http://www.kwari.com and
goes live today.

Kwari's launch heralds a brand new concept in gaming for the
PC. The game combines the action and adrenalin of an FPS, similar in style to
games like Quake(R) and Unreal Tournament(R), but with a money mechanic
designed into the DNA of the game and massive cash prizes.

The FPS genre has long been the mainstay of the PC platform,
utilising high-end processing power, graphical capabilities, and fast
internet connectivity for global multiplay and tournaments, but this is the
first time the PC has seen a game of this nature with such broad appeal.

Described controversially as 'cash for kills', Kwari is a
natural evolution for PC gaming. Online poker witnessed a similar progression
becoming a multi-billion dollar industry virtually overnight. Kwari, however,
is entirely skill-based and all money players put into the game is taken out
by players. Unlike expensive subscription-based and pay-per-play models,
Kwari sells players ammo to use in the game at a cost of US$5 for 5000
rounds, meaning the player can be as frugal or extravagant as they choose.

The game uses a state-of-the-art skill matching system that
places players of similar ranking together, ensuring accessibility to all and
not just the gaming elite. Money can be won by shooting other players, or by
collecting keys to unlock hourly, daily, monthly, and quarterly jackpots -
the latter of which is expected to exceed US$250,000 as the number of players
rapidly increases.

Ultimately, Kwari is expected to attract hundreds of thousands
of players globally because of the genre's popularity and low barrier to
entry. To make this possible, the platform fuses Massively Multiplayer Online
(MMO) technology, a pioneering 3D engine, and some of the most advanced
financial transaction systems available to ensure total infallibility and
benchmark playability.

"Whether you're playing a sport, a card game, or a computer
game, as soon the opportunity to win money is introduced, the whole dynamic
of a game and the way you play it changes forever," said Eddie Gill, founder
and creator of Kwari. "What we've intentionally created with Kwari is an
environment which presents everyone with an equal opportunity to win that
money, based on a style of game everyone knows how to play."

Al King, marketing Director of Kwari, said, "Unlike games you
buy from retail, Kwari is free to download. Our model also allows us to keep
adding new levels and extra content over time, so the game will keep on
getting bigger and better." He added, "Pre-launch support for the game has
been fantastic and the whole concept will undoubtedly spark considerable
debate."

The game is now available to download for free at
http://www.kwari.com. Players must be over 18 years of age. Kwari is part of
the PEGI Online Rating System.

About Kwari:

Established in 2006, Kwari is a publisher and developer of skill-based
online interactive entertainment, based around players making money off each
other in real-time. Kwari software is available free to download and play
online. Kwari is an international business, comprising functional experts and
industry veterans. 'Kwari' and 'Cash for Kills' are trademarks and/or
registered of Kwari Limited in the UK and other territories. The game and
software are patent pending. The names of actual companies and products
mentioned herein may be the trademarks of their respective owners. All rights
reserved. More information about Kwari is available online at
http://www.kwari.com

Note to Editors:

A picture accompanying this release is available through the PA 
Photowire. It can be viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.