BARCELONA - Mobile World Congress, February 11 /PRNewswire/ --

- Managed Service Delivers Unique Content and Social Networking 
Platform for Roamers Visit Roamware at Mobile World Congress, Hall 1, 
Stand F38

Roamware, the leading provider of roaming and mobile media
solutions, announced the launch of its new Mobileum(TM) service, a dynamic
information and content portal that powers a social network for travellers
and frequent mobile users. The Mobileum(TM) service will leverage user
attributes including profile, location, and community, to deliver contextual
and relevant information to the user, and allows mobile users to form
transient groups based on their interests, activities, and events.

"The Mobileum(TM) service continues the tradition of innovation from
Roamware," said Bobby Srinivasan, CEO of Roamware Inc. "Mobile operators can
now offer high-value, relevant content and social networking capability to
their most important and valuable customers -- roamers. And best of all, it
is a managed service from Roamware - operators can deploy this service to
their subscribers in a matter of days."

The typical service offered by a mobile operator today allows
subscribers to communicate with people in their address books using SMS, MMS,
and email. The Mobileum(TM) service enhances this experience by allowing
users to form groups and communities, and facilitating communication and
content exchange between and amongst members of these groups. This will drive
additional usage, thereby increasing ARPU for mobile operators.

The Mobileum(TM) service also leverages its awareness of a user's presence to
deliver unique functionality to subscribers. For example, it will alert a
user if someone in his or her address book is also roaming at the same
location. Users can also form groups of people who share common interests
dynamically and enable group messaging, conference calling, and activity
scheduling amongst themselves, using SMS notifications. Even when using a PC,
the location information from the wireless service is used to provide
presence information that is richer that than that available to most web
applications.

"The Mobileum(TM) service offers many social features that make its
distribution viral," said Sudhir Kadam, Vice President of Roamware's Social
Networking Business Unit.. "Our MatchMe(TM) program matches people with
others having similar interests. Our MeetMe(TM) program enables interactions;
and the peer-to-peer content exchange allows users to exchange photos and
ringtones with others. In addition, the service includes free Yellow Pages
which will generate word-of-mouth publicity. Subscribers will invoke the
service by entering ##123 on their handsets."

The Mobileum(TM) service will incorporate features designed to
protect children from inappropriate content. And as an added source of
responsibility, the service can be configured such that new users will be
asked to register themselves with the operator or host, so that they can be
accountable for their behavior. While Roamware expects that the Mobileum(TM)
service's users will moderate themselves, the system will also include a a
"click-to-report" feature available to users who want to report inappropriate
content and behaviour.

The Mobileum(TM) managed service from Roamware Inc. is available for
immediate deployment by operators.

About Roamware

Founded in 2002, Roamware is the global leader in mobile
roaming solutions and media-centric applications for mobile users. The
company's voice and data roaming solutions are installed in 311 operator
networks in 127 countries and generate more than $2 billion in incremental
revenues for mobile operators, whilst increasing their operational
efficiencies and reducing subscriber churn. The company's innovative media
applications allow consumers to discover, use, and share multimedia content,
thereby enriching the user experience and generating incremental revenue for
content owners and mobile operators. Roamware's solutions are built on the
Roamware Service Delivery System (SDS), a platform based on open standards
that enables seamless integration of multiple applications. For more
information, please visit http://www.roamware.com.