BARCELONA, Spain, February 11 /PRNewswire/ --

- Orange, L'Equipe, Boursier.com and Autonews are among new mobile 
publishers and operators to choose Microsoft's mobile ad platform.

Today at Mobile World Congress 2008, Microsoft Corp announced that
several major European mobile publishers, including L'Equipe, Boursier.com
and Autonews in France, are choosing Microsoft's mobile ad platform. In
addition, Orange, a leading mobile operator in Spain, has chosen Microsoft as
its ad serving partner for mobile display advertising in Spain.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

Microsoft's mobile advertising platform and solutions are developed by
its Advertiser and Publisher Solutions Group and its ScreenTonic SA
subsidiary, a leader in mobile advertising in Europe. ScreenTonic SA has more
than 20 carrier and publisher syndication partners and has delivered mobile
advertising campaigns to more than 200 advertisers in the UK, France and
Belgium. Through ScreenTonic, Microsoft now has more than seven years of
mobile advertising experience, and has been a leader in providing innovative
mobile advertising solutions that include the first banner, video, takeover
and interstitial ads to the market, helping generate strong adoption of
Microsoft technologies throughout the mobile publisher and operator industry.

"We are continuing to add to our already impressive portfolio of mobile
advertising syndication deals and are excited that these companies have
chosen to use Microsoft's advertising platform moving forward," said Didier
Kuhn, CEO of ScreenTonic. "Through Microsoft's experience in mobile
advertising, we are able to offer end-to-end solutions that help premium
publishers and mobile operators effectively manage and monetise their mobile
ad inventory."

Microsoft also recently announced the availability of MSN Mobile display
advertising in France, where several top advertisers, such as Nike Inc,
Coca-Cola Co and Jean Paul Gaultier perfume, have signed on. In the US,
MSN Mobile launched mobile advertising capabilities in December 2007 and is
continuing to bring new advertisers on board; they include Best Buy Co Inc,
Saturn and Verizon Communications Inc. Advertising on MSN Mobile will enable
them to provide ad placements that optimise the customer experience and reach
the ever-growing number of mobile consumers in a new and innovative way.

About Microsoft Advertiser and Publisher Solutions

Microsoft Advertiser and Publisher Solutions (APS) provides world-class
advertising platforms and tools for advertisers, agencies and publishers. Its
mission is to make buying and selling media simpler, smarter and more
cost-effective across media and devices in the Microsoft network of
properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas,
DRIVEpm, Massive Inc and ScreenTonic. APS businesses span search, display and
emerging media including mobile, gaming, video on demand and IPTV. More
information can be found at http://advertising.microsoft.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realise
their full potential.

About Microsoft EMEA (Europe, Middle East and Africa)

Microsoft has operated in EMEA since 1982. In the region Microsoft
employs more than 13,000 people in 60 subsidiaries, delivering products and
services in 138 countries and territories.

This material is for informational purposes only. Microsoft Corp
disclaims all warranties and conditions with regard to use of the material
for other purposes. Microsoft Corp shall not, at any time, be liable for any
special, direct, indirect or consequential damages, whether in an action of
contract, negligence or other action arising out of or in connection with the
use or performance of the material. Nothing herein should be construed as
constituting any kind of warranty.

Web site: http://www.microsoft.com