LONDON and BARCELONA, February 11 /PRNewswire/ --

-  More Accurate Than Google, up to 25 Times Cheaper Than GPS, Trisent 
Software with Artilium's Platform Enables Operators to Monetize 
Location-Aware Services

Artilium plc (LSE/AIM: ARTA), a European leader in advanced 
telecommunications software is pleased to announce the acquisition of Trisent 
Communications, a specialist in Location-Based Services (LBS) technology that 
enables mobile network operators to deliver services to subscribing customers 
based on the geographic location of their mobile phone.

Trisent's technology complements Artilium's ARTA Service Delivery
Platform to allow operators to rate, charge and deliver an array of
intelligent differentiated services combining location, presence (Ie,
availability), commerce and social networks, among other criteria.
Applications include resource tracking i.e. taxis, fleet scheduling; business
directory, weather, traffic; and proximity-based notification i.e. targeted
advertising, buddy list, profile matching (dating).

"Mobile presence is the most innovative revenue generating opportunity
for network operators today. By combining location with presence and status
consumers can see the availability of the people they want to reach, mobile
network operators can provide contextually aware services, and brands can
better personalize mobile experiences," said Robert Marcus, CEO of Artilium.
"Add commerce to the mix and the vision and monetization of location-based
services is truly realized."

According to research from Gartner Group, the total number of
subscriptions to Location-Based Services in Western Europe, North America,
Asia / Pacific and Japan is expected to grow from 7m in 2006 to 298m in
2011.(i) According to Strategy Analytics, in North America alone, end-user
spending on location-aware mobile services is expected to grow from US$110m 
end of 2006 to US$2.2bn by end of 2011.(ii)

Trisent currently has a licensing agreement with Max Telecom, a fixed and
wireless telecommunications operator in Bulgaria. The Trisent technology is
being used for workforce management and fleet tracking at present and will
expand to offer mobile customers location-aware services including personal
security, lone worker protection and services industry employee deployment.

"In our initial roll-out of Trisent technology in the
business-to-business market, we've realized a cost savings of up to 25
times compared with GPS fleet tracking equivalents," stated Krassimir
Stoitcheff, CEO of Max Telecom. "We're very pleased with the Trisent
technology and have hugely satisfied customers using the technology. We are
excited about the opportunities for future services, revenues and growth
ahead."

The Trisent technology, the Tri-Cell Intelligent Location System, offers
real-time tracking service like GPS (Global Positioning System), but does not
use satellites or require equipment to be installed on the network. The
technology works by using standard phone handsets and offers several
advantages over GPS, including significant cost savings, lower battery
requirements, increased indoor coverage (an advantage for social networking)
and 'always on' status (GPS can be turned off).

"Although many players are in the location-based services space,
Trisent's technology is definitely unique in providing a low-cost
software-only solution to determine continuous location. Google's My Location
provides spot location presented on the phone as a map, whereas Trisent
offers a sophisticated alternative with automatic continuous location," said
Professor Stephen McLaughlin, University of Edinburgh.

Based in Dunfermline, Scotland, Trisent was founded by Gordon Povey PhD,
inventor of the Tri-Cell Intelligent Location System. Previously, Dr. Povey
was a founder and managing director of Elektrobit (UK) Ltd., a subsidiary of
Elektrobit Corporation based in Finland. There are currently two patents
filed for the Trisent technology.

About Artilium:

Artilium develops software in the heart of the telecoms network. ARTA,
the company's IMS-compliant service delivery platform, first converges and
then intelligently controls networks to enable fast, efficient deployment and
monetization of innovative, differentiated mobile unified communications
solutions for operators.

Founded in 1995 and recognised for its engineering talent and unique
combination of IT and telecom expertise, Artilium has completed more than 40
installations serving tens of millions of end-users in 11 countries. The
company is a Microsoft Gold-Certified Partner. Artilium plc is a publicly
listed company on AIM: the Alternative Investment Market of the London Stock
Exchange (LSE/AIM: ARTA).

For more information, please visit: http://www.artilium.com

About Trisent

Trisent Communications Limited creates software products that enable 
mobile network operators to deliver services to subscribing customers based 
on the geographic location of their mobile phone or device connected to the 
cellular network.

(i)Gartner Group Dataquest Insight: Location- Based Services Subscriber 
and Revenue Forecast, 2006-2011 29 January 2008

(ii) Strategy Analytics: North America Consumer Location Based Services
(LBS) Forecast. 3 August 2007

Artilium at Mobile World Congress: with Dialogic on Level 1 of Hall 2 - 
2.1 B81; and in the Mobile Innovation Zone in Hall 7, Stand IZ23.

http://www.artilium.com