SK Telecom Extends MelOn Partnership With RealNetworks


BARCELONA, Spain, February 11 /PRNewswire/ --

- Real to Continue Providing Digital Music Services for SK Telecom
Subscribers

Digital entertainment services company RealNetworks(R), Inc.
(Nasdaq: RNWK) today announced the extension of its contract with leading
Korean wireless services provider, SK Telecom to power its award winning
MelOn service.

Since November 2004, through its acquisition of WiderThan, Real has
powered the world's first ubiquitous digital music service, SK Telecom's
MelOn. MelOn was the first integrated online and wireless subscription music
service, allowing users to enjoy their music whenever and wherever they
choose by streaming to a PC or downloading tracks to a mobile phone or
portable music device. With the extension of this partnership, Real will
continue to deliver premium digital music services to SK Telecom's
subscribers -- the largest number of digital mobile music subscribers in
Korea.

"Real's digital music platforms and services have enabled SK Telecom to
offer an advanced, reliable digital music experience to our subscribers,"
said Abraham Jo (Won Yong Jo), director at SK Telecom. "Our partnership with
Real has helped secure SK Telecom's prominence and success in Korea's digital
music market."

With its vast experience in providing digital entertainment services to
wireless carriers, Real helps differentiate a carrier's digital entertainment
offerings in a competitive market. Using Real's Rhapsody DNA technology, SK
Telecom has introduced a Personalized Music Recommendation service, called
"Channel," which suggests and delivers new music based upon subscribers'
purchasing and listening patterns. With the extension of this partnership,
Real will continue to work with SK Telecom to help introduce innovative music
solutions.

"SK Telecom has utilized some of our most popular digital entertainment
solutions for its members," said Jay Kim, vice president of APAC & Music
Business, RealNetworks Asia Pacific. "As the demands of the mobile consumer
continue to evolve, Real is dedicated to keeping SK Telecom on the forefront
of digital mobile music."

Since 2000, Real has provided SKT with digital mobile entertainment
services, including Multimedia Ringback Services and UGC with Social
Networking Services. Real's services are currently available through 
78 different mobile operators in 37 countries worldwide, making them 
available to 785 million subscribers. Real offers wireless providers a 
comprehensive selection of mobile services including Music on Demand, 
Games, Video, Personalization (such as Ringtones, RingBack Tones) as well 
as messaging services.

Find RealNetworks at Mobile World Congress at Hospitality Suite 19 &
25Hall 4, Level 0

Code: RNWK-G

ABOUT REALNETWORKS

RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at www.realnetworks.com/company.

RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.

Web site: http://www.realnetworks.com

© PR Newswire Association LLC.

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