dotMobi Launches DeviceAtlas, an Industry-Leading Mobile Development Tool

BARCELONA, Spain, February 12 /PRNewswire/ --

- Low-to-no cost, comprehensive database of global mobile handset
information now available to assist Web developers in creating 'device aware'
content

dotMobi, the company behind .mobi - the first and only Internet address
designed specifically for mobile phones - today announced the launch of
DeviceAtlas, the definitive source of mobile handset information for mobile
content developers.

"There are many sources for device data, but they are scattered
throughout developer forums and embedded into various products. DeviceAtlas
is a single definitive source of device information," said Paul Nerger, Vice
President of Advanced Services and Applications, dotMobi.

"DeviceAtlas helps developers of all sizes build better mobile web
applications that adapt to - and are optimized for - the widest possible
range of mobile devices with structured, accurate data. This also means
device data will be available for everyone, regardless of company's size,
because of the low costs of DeviceAtlas. In fact, access to the Web site
version of the database is completely free, and we will provide one free
DeviceAtlas Developer Edition license to every member of the Dev.mobi
developer forum," added Nerger.

Nokia, Vodafone, Telecom Italia Mobile, Argogroup, Volantis, Zandan and
many other mobile operators, handset manufacturers and developers from around
the world are working with dotMobi to collate and continually refine
information on handset attributes - from early models of data-capable mobile
phones to the very latest "smart" mobile devices - so that developers can
create "device aware" content with the most up-to-date information available.

Nokia's Head of Technology Management, Timo Skytta, said, "The
introduction of DeviceAtlas will help Internet web developers and content
providers build tailored Internet experiences for a range of devices. As
Nokia expands from a handset company to offer a range of Internet services -
making these experiences powerful and valuable is very important," while
Peter Thompson, of Vodafone Group R&D, said, "DeviceAtlas is a great tool to
help mobile developers create a personalized and valuable mobile web
experience for their users."

DeviceAtlas allows information to be shared with the global development
community and to be updated online. This approach simplifies the development
process and enables developers to create the best possible experience for
users. And along with the free, web-based version, users can access a local
copy of the DeviceAtlas database via an application programming interface
(API) for a modest annual fee.

dotMobi's CEO, Trey Harvin, said, "dotMobi recognized the need to solve
the challenges developers face in creating content for literally thousands of
different handset and software combinations. We've worked hard to deliver
what is the most comprehensive, accurate intelligence on mobile devices
around the world through DeviceAtlas."

James Pearce, Vice President of Technology at dotMobi, said, "The initial
release of DeviceAtlas only represents the start of an ever-evolving tool for
the mobile development community. The roadmap for the next few months
includes further property vocabularies, a full test suite, the ability of all
community members to provide additional data, and compatibility with W3C
recommendations."

More information on DeviceAtlas - including the free web-based version
and free, fully licensed version for developers - is available at
http://deviceatlas.com on PCs and http://deviceatlas.mobi on mobiles.

Notes to Editors
    Pricing information: dotMobi DeviceAtlas comes in three editions, defined
    by the update frequency a user needs. The editions are:

    -- DeviceAtlas Premium Edition with "anytime" updates is priced at 
       US$299 per installed computer per year.

    -- DeviceAtlas Standard Edition with weekly updates is priced at 
       US$149 per installed computer per year.

    -- Device Atlas Basic Edition with monthly updates is priced at US$99 per
       installed computer per year.

    Third-party quotes follow release.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use from
mobile phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are optimized
for use by mobile devices. On-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, Google,
GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman Public Relations for dotMobi (Europe)
    +44-020-7344-1216
    gareth.davies@edelman.com

    DeviceAtlas From dotMobi: Supporting Quotes

Nokia

"The introduction of DeviceAtlas will help Internet web developers and
content providers build tailored Internet experiences for a range of devices.
As Nokia expands from a handset company to offer a range of Internet services
- making these experiences powerful and valuable is very important. With
DeviceAtlas, developers and content providers can easily reference a
comprehensive device catalogue and enhance the user experience by developing
specific experiences for specific devices features."

- Timo Skytta, Head of Technology Management, Nokia

Vodafone

"DeviceAtlas is a great tool to help mobile developers create a
personalized and valuable mobile web experience for their users. We plan to
promote DeviceAtlas as a tool for mobile developers through our open
innovation platform, www.betavine.net."

- Peter Thompson, Vodafone Group R&D

TIM

"With a plethora of different Mobile Devices in the market, DeviceAtlas
offers developers and entire ecosystem the unique opportunity to successfully
boost the development of the Mobile Internet for the next future."

- Gaetano Liggieri, responsible for .mobi initiative, Telecom Italia

Mobitel

"Building effective, usable mobile web sites is vitally important in the
development and uptake of the mobile internet. With DeviceAtlas web
developers are able to create specific mobile web experiences for users on a
range of different devices by accessing the database. We are delighted to be
able to support it."

- Miha Valencic, Technical Consultant, Mobitel

Future Platforms

"DeviceAtlas is a fantastic new attempt to address the fragmentation
issues inherent in mobile. We certainly see it as an excellent means of
solving this problem and delivering delightful mobile web experiences."

- Tom Hume, Managing Director, Future Platforms

Paddy Power

"Paddy Power is excited to be working together with dotMobi to deliver a
superior mobile betting solution to our customers. There is a huge variety of
mobile devices being used by customers to access our mobile services at
www.paddypower.com/mobile and wap.paddypower.com, and it is critical that
they all have the best possible user experience. DeviceAtlas provides access
to the device specific data required to develop a mobile product tailored
exactly to the needs of our customers."

- Kevin Furlong, Sportsbook Manager, www.paddypower.com

Adimo

"DeviceAtlas is an invaluable tool that enables developers who have
neither the time nor resources to access a reliable and powerful database of
device information. In terms of the development of the mobile web, it is
crucially important to deliver effective sites and a satisfactory end user
experience. DeviceAtlas ensures that developers have all the tools at their
disposal whenever they need them helping them build successful sites."

- Anna Caracolias, CEO, Adimo

Bango

"There is nothing more important than accurate, up-to-date device
information from a credible, independent source. Whether it's to maximize
your site's capabilities for each visiting phone, ensure the correct media is
delivered after a mobile purchase or to truly understand market trends as
part of a mobile web analytics solution, DeviceAtlas delivers the bedrock
required to build success on mobile."

- Andy Bovingdon, Vice President of Product Marketing, Bango

CGI Group, Inc.

"After years of niche existence, mobile services are now moving
mainstream. The increasing acceptance is driven by an improving user
experience, for which a device-specific presentation is important. CGI
Germany supported the beta phase of DeviceAtlas with its profound experience
in this area."

- Agnes Hombrecher, Vice President Consulting Services, CGI Information
      Systems and Management Consultants (Deutschland) GmbH



AccuWeather

"AccuWeather is delighted to participate in the launch of DeviceAtlas. 
We have worked with the excellent folks at dotMobi during the last few months
and have been pleased with the level of the service they have been able to
offer. AccuWeather.com mobile web site is one of the top destinations on the
mobile web and we only work with the best vendors who can offer highly
reliable services."

- Douglas M. Yule, Director of Research and Development, 
      AccuWeather, Inc.

iLoop Mobile

"The mobile handset market is extremely dynamic. There are millions of
legacy devices in the market as well as new, feature-rich handsets being
released continuously. Mobile platform solution providers and content
developers must be device agnostic and have the ability to adapt to changes
in existing handsets and new handsets in real-time to ensure that consumers
have a rich and fulfilling experience with their content and solution
offerings. DeviceAtlas is the most comprehensive and cost-effective solution
for accessing mobile device profile data, worldwide, and we have benefited
greatly from the service."

- Michael Becker, EVP Business Development, iLoop Mobile, Inc.

Web site: http://www.dotmobi.mobi
              http://www.deviceatlas.com
              http://www.deviceatlas.mobi
              http://www.blog.mobi