Cooperation Between Grolsch and EFES in Kazakhstan


ENSCHEDE, The Netherlands, September 5 /PRNewswire/ --     Royal Grolsch N.V.(AEX: GROL) of the Netherlands has signed a long-term 
licencing agreement with Efes Karaganda Brewery, the Kazakhstan beer 
operation of Efes Beer Group (EFES), which will represent the Grolsch 
specialty brand Amsterdam Navigator in Kazakhstan. Efes will brew Amsterdam 
Navigator under licence in Kazakhstan and will oversee all local marketing, 
sales and distribution. The Amsterdam brand has grown substantially in 
Kazakhstan during the past year. Previously Efes imported Amsterdam Navigator 
from Russia. The agreement was signed at the end of August.

Rob Snel, President of Grolsch International is very happy with the new
agreement with Efes: "Kazakhstan is an important market for the Amsterdam
brand and together we created an excellent basis for further growth. Our
agreement brings many logistical benefits as all the activities will take
place directly in Kazakhstan. We expect the first Amsterdam beer to be brewed
in Kazakhstan at the end of September."

Osman Çaglayan, General Manager of Efes Karaganda Brewery said, "The
Kazakh beer market has experienced rapid growth over the last five years. We
are delighted to be able to lead the expansion of Amsterdam Navigator into
Kazakhstan, which already proved this year that it will be an attractive
choice for Kazakh beer consumers in the years to come."

The Amsterdam brand is showing solid growth worldwide. It is brewed in
the Grolsch brewery in Enschede, the Netherlands and in the EFES breweries in
Ufa and Rostov on Don in the Russian Federation.

For background information about EFES and Royal Grolsch N.V: See below

About Grolsch

Royal Grolsch N.V. is a stock exchange-listed company with a history that
dates back to 1615, making it one of the oldest and most successful brewers
of the Netherlands. In addition to the Dutch market, Grolsch has a strong
international presence. Grolsch enjoys a world-wide reputation as a premium
beer, known for its unique taste, top quality and distinguished heritage.

http://www.royalgrolsch.com

About EFES

The Efes Karaganda Brewery is a part of the beer division of the
multinational conglomerate Anadolu Efes, which comprises of 34 production
facilities producing and selling beer, malt and soft drinks accross a
geography that consists of Turkey, Russia, the CIS countries, Southeast
Europe and the Middle East.. An investing pioneer in Kazakhstan, the EFES
bought a denationalized brewing facility in Karaganda in 1997 and invested
into its reconstruction. In 2003 Efes Karaganda Brewery established a brand
new brewery in Almaty. Presently the company operates two breweries with the
total production capacity of more than 210 mln. liters per annum. Efes
Karaganda Brewery markets 9 brands appealing to the different market
segments.

http://www.anadoluefes.com

PRN NLD

© PR Newswire Association LLC.

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