LONDON, April 3 /PRNewswire/ --

- Mippin Makes Global Mobile Reach and Monetisation a Reality for All 
Brands - Large and Small - for Free

- Mippin.com

Refresh Mobile the company behind leading mobile portal Mippin
announces today the launch of Mippin Maker: an entirely free service that
creates a perfectly rendered mobile edition of the publisher's website and
allows the publisher to generate revenue from mobile immediately.

The days of a publisher having to pay for the development of a
mobile site, or develop an entirely new feed for mobile are gone. Mippin
Maker offers publishers the ability to quickly and easily create a fantastic
looking mobile site entirely within its own branding guidelines with all the
promotional and revenue making potential of existing internet websites.

It takes just 15 minutes to walk through a simple and
straightforward four step process: mobilise, customise, publicise and
monetise. This creates mobile optimised content, allows complete
customisation, and delivers a range of advertising options, with free
marketing support tools.

Content owners of all sizes can now capitalise on the rapid
growth of internet usage on mobile phones. Mippin Maker allows large brands
and advertisers to reach out and to extend their audience. It also allows
independent publishers to create a professional looking product. There are
120m blogs worldwide and all of them are candidates for using the Mippin
Maker.

Shiny Media, the largest UK blogging network, uses the Mippin
Maker as the default platform for mobilising all of its sites. These include
Tech Digest, Catwalk Queen, TV Scoop, Shiny Shiny and Who Ate All The Pies.
Kathryn Stewart of Shiny Media said "the Mippin Maker is very easy to use and
is an extremely effective way of extending our reach into people's
increasingly active and mobile lives."

Matt Bertram of independent music magazine site Poolparty said
"using Mippin has allowed us to extend our reach into mobile, allowing anyone
to reach us wherever they are. The user experience is the best we have seen
to date in this space."

Andrew Nicholls of Dennis Publishing said "we are excited by
the potential of our titles using Mippin. Sites are extremely simple to set
up and the possibility to use existing feeds makes the life of a publisher
much easier. We love the attention to detail in the user experience."

Scott Beaumont, Refresh Mobile Co-Founder says, "Mippin Maker
has been designed to empower the publisher to reach out directly to their
readers. It has been built to allow the publisher to set-up, at no cost nor
effort, a perfectly tailored mobile experience which can begin to pay its own
way from the very first moment. We are excited by the possibilities and
believe that this represents a step change for how people can reach a global
mobile audience- both the established brands that we all know but also an
increasingly high quality long tail of content."