NEWBURY, England, April 21 /PRNewswire/ --

- British Internet Software Developer Speed-Trap is Queen's Award for
Enterprise Innovation Category Winner

- Ground-Breaking, Real-Time, Web Data Capture Technology for Online
Retailers and Service Providers

Web software developer, Speed-Trap, has won the Queen's Award
for Enterprise: Innovation 2008. This prestigious annual prize is awarded to
businesses that display continuous innovation and development to levels that
are outstanding for the size of the company's operations. Speed-Trap is a
25-person company based in Newbury, Berkshire.

Speed-Trap provides software that uses web 2.0 technology to capture and
deliver complete, real-time data on every individual on-line customer and
prospect - complete on-line customer insight.

Chief Executive of Speed-Trap, Geoff Shingles CBE, comments,
"The challenge of the web is that it is a global phenomenon where huge
numbers of users are involved. It's easy for enterprises and the public
sector to treat people as large homogenous groups. But people are not groups,
they are individuals! Speed-Trap has developed web software that lets
enterprises give their customers the individual treatment by easy access to
each and every person."

Shingles adds, "Web retailers often only have a general
demographic view of their clients. They can now stop and rethink and take
their lead from the corner shop. Speed-Trap's software lets e-tailers treat
online customers as individual people, just as they are when they visit high
street branches or the corner shop."

Malcolm Duckett, VP Operations for Speed-Trap, comments, "By
using our technology, enterprises can offer their online visitors appropriate
and relevant advertisements and offers specifically designed for that
particular person."

Speed-Trap is a Web 2.0 application which sits within each
web-page deployed. It is automatic to deploy, without the need for individual
tagging and captures complete real-time customer experience and behavioural
data.

See also:
http://www.queensawards.org.uk/business/Award_Categories/Innovation.html

Software solutions built using Speed-Trap are used by businesses to
drive, monitor and measure on-line marketing activity, business processes and
real-time content management systems.

These include applications such as campaign management, customer
segmentation, customer experience monitoring and online performance
measurement. Other customers are using the technology to monitor key business
metrics, to provide operational insight crucial for website design and
development and for online fraud prevention.

Founded in January 2000, Speed-Trap's customers include Alliance &
Leicester, directgov, Betfair, Paddy Power, PC World Business,
moneysupermarket & travelsupermarket, Hoseasons and WH Smith. Speed-Trap is
represented internationally in Benelux, Scandinavia, Germany, South Africa
and Ireland.