CHICAGO, April 28 /PRNewswire/ --

- Radio industry leader in interactive revenue now serving other
media customers

Emmis Interactive, the U.S. radio industry's leader in generating
interactive revenues, today announced plans to begin marketing its services
to radio broadcasters and other local media companies. To that end, Emmis
Communications Corporation (Nasdaq: EMMS) has announced the formation of
Emmis Interactive, Inc., a wholly owned subsidiary of Emmis Operating
Company.

Created five years ago and now operating as a stand alone entity, Emmis
Interactive has formed partnerships with several broadcast companies and
publishers to help them reinvent their brands. Emmis Interactive's
ground-breaking technology and approach gives local media a competitive edge
in an environment of changing expectations.

Formulated especially for the needs of local media, Emmis Interactive's
platform provides high-quality, engaging interactive experiences for
advertisers and listeners. In its sixth year of operation, Emmis Radio's
interactive revenues already account for nearly five percent of domestic
radio revenues and have delivered a compounded annual growth rate of 30
percent over the past three years.

"Emmis Interactive has been a true pioneer and innovator in the
interactive space," said Emmis CEO Jeff Smulyan. "I take great pride in what
we've built, and we look forward to providing other media companies the
benefits of our interactive platform, sales solutions and know-how."

Pittsburgh-based Renda Broadcasting, owner of 25 radio stations in eight
medium to small U.S. markets, has a contract with Emmis Interactive to set up
their entire interactive operations, including consulting on the
organizational setup; designing the web sites and providing the technology to
power the sites; and training and developing the entire Renda sales and
station management team.

"This is one of the most exciting initiatives to happen at Renda
Broadcasting since we first started operations over 25 years ago," said Tony
Renda, owner of the privately held Renda Broadcasting. "We chose Emmis
Interactive because they understand our needs and have a proven model for
success. Emmis Interactive has over-delivered on their commitments to us and
is truly acting as a partner in business. They are committed to our success
as if they were members of our management team."

"There is a real hunger for the kind of answers Emmis Interactive has
found," Smulyan added. "Their expertise could not be more vital to the entire
media industry as we all seek to transition our businesses and pursue new
revenue streams."

Based in Chicago, Emmis Interactive is led by founders Rey Mena and
Deborah Esayian, who have been named co-presidents of the stand-alone
operation.

Emmis Interactive has 41 employees, including a full software development
team, designers, animators, technology support, an affiliate relations team,
interactive sales specialists and an affiliate sales support team.

Emmis Interactive generated considerable attention in June of 2006 when
it announced a landmark deal with iTunes, making it the first company in the
nation to integrate the iTunes Music Store into its radio station web sites.
The integration of the iTunes Music Store reflects the programming of each
radio station, allowing listeners to shop from playlists of station artists
as well as top picks from on-air talent and celebrity guests.

Emmis Interactive, Inc., an award-winning global software and consulting
company, provides local broadcasters and publishers with profitable,
sustainable interactive businesses. Combining years of broadcast and
publishing experience with cutting-edge technology and unparalleled service,
Emmis Interactive empowers local media companies with a comprehensive digital
strategy to maximize the value of their media brands. Services include
interactive strategy for executive management, interactive sales training,
content management consulting, proprietary technology platform and hosting
services, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company. For more
information about Emmis Interactive, visit emmisinteractive.com.

Certain statements included in this report or in the financial statements
contained herein which are not statements of historical fact, including but
not limited to those identified with the words "expect," "will" or "look" are
intended to be, and are, by this Note, identified as "forward-looking
statements," as defined in the Securities and Exchange Act of 1934, as
amended. Such statements involve known and unknown risks, uncertainties and
other factors that may cause the actual results, performance or achievements
of the Company to be materially different from any future result, performance
or achievement expressed or implied by such forward-looking statement. Emmis
does not undertake any obligation to publicly update or revise any
forward-looking statements because of new information, future events or
otherwise.

Web site: http://www.emmis.com
              http://www.emmisinteractive.com