Incisive Media Launches 'IThound.com' Lead Generation Solution

LONDON, April 29 /PRNewswire/ --

- UK B2B Publisher Develops Lead Generation 2.0

Incisive Media, a leading B2B information provider, today announced the
global launch of IThound.com (http://www.ithound.com/ithound/home), marking a
radical advance in its lead generation strategy developed following its
partnership with KnowledgeStorm.

IThound.com provides B2B IT decision makers, procurement heads and
research analysts with the UK's definitive online search resource and
information portal for technology and financial solutions and services. In
turn clients receive real time leads from IT professionals researching and
comparing the hosted technology solutions.

Incisive Media's new bespoke platform gives business professionals
immediate and comprehensive access to the information they need on leading
software, hardware and IT service solutions. It is able to leverage an online
audience of more than 4.4 million monthly business professionals visiting its
network of flagship technology and finance websites including VNUnet.com,
Computing.co.uk, AccountancyAge.com and TheInquirer.net.

"IThound.com represents a significant investment by Incisive Media to
consolidate our position in the UK lead generation market" said James
Hanbury, Chief Executive, UK and Asia. "This move builds upon our experience
in the response marketing sector through our previous partnership with
KnowledgeStorm, The ability to target a wider range of sectors offers
opportunities for significant growth and allows more of our customers to take
advantage of what really is a next generation service."

The in-house developed platform has been designed to provide the most
effective lead generation solution while delivering the best possible
end-to-end experience for both users and clients. Its search capabilities
allow users to query an information-rich repository of white papers, product
data and analysis provided by carefully vetted vendors. This enables users of
the service to research and compare solutions so they can make better
informed buying decisions whilst benefiting from enhanced search options and
usability.

"The feedback we received from the user testing of IThound.com's new
research library has confirmed that the decision to develop our own lead
generation solution and build on 18 months experience of this market was the
right one", said Matthew Smith, Head of IThound.com at Incisive Media. "We
are looking to today's launch of IThound.com to provide our clients with the
most effective lead response platform for targeting business and technology
buyers."

IT product and services vendors including IBM, Cisco, Computer Associates
and MessageLabs use the IThound.com campaign delivery reporting and highly
targeted web lead tracking capabilities to generate sales leads. The Incisive
Media network now enables customers to target a wider range of professionals
across verticals including IT, finance and accountancy. The extensive
audience in combination with a re-engineered search functionality
dramatically improves a vendors' ability to target identified buyers with
product and services information that is relevant to them, at the time they
need it.

"Over the past 4 years we have refined our expertise in delivering online
lead-generation by delivering simple, effective solutions for our clients.
Our track record operating the leading solution currently available in the
market, supported by the UK's largest IT Pro online network, gives us
unparalleled knowledge and insight into what the market needs and our
customers want" said John Barnes, Incisive Media's Managing Director of
Digital Strategy and Development. "IThound.com represents the culmination of
that process and is concrete evidence of the importance of lead generation as
a core revenue stream for Incisive Media wider portfolio of brands and
sectors over the next five years."

About Incisive Media

Incisive Media is one of the world's fastest growing B2B information
providers, serving the financial and professional services markets globally.
Bringing product provider and purchaser business communities together in
print, in person or online, Incisive Media has an unquestioned reputation for
delivering high quality, timely information in whatever format best suits our
customers. With an unrivalled passion for the products they produce, over
2,000 staff in 27 offices across 3 continents provide an ever increasing
range of valuable marketing opportunities, enabling the professional
communities we serve to do more and better business.

The business operates across the main areas of financial services, with
leading brands in the financial, legal, accountancy and IT sectors.

Central to our business model is a truly platform-neutral approach to
media communication. This enables audiences to communicate through print in
magazines, newsletters, books or directories, face-to-face at events,
exhibitions or conferences and online through websites, videocasts and
business TV channels.

For more information, contact:

    Stephen Orr, AxiCom UK (for Incisive Media)
    Tel: +44(0)20-8392-4056, Email: stephen.orr@axicom.com

    Matthew Smith, Publisher, Incisive Response
    Tel: +44(0)20-73169130 Email: matthew.smith@incisivemedia.com