dotMobi Requests Proposals for find.mobi

DUBLIN, Ireland and WASHINGTON, April 30 /PRNewswire/ --

- Leading-edge mobile directory now open for consideration for businesses
looking to expand their mobile customer reach

dotMobi -- the company behind the .mobi internet domain name for mobile
phones and the dev.mobi developer forum -- today announced that it is
accepting proposals for find.mobi, a consumer-facing mobile search tool.

find.mobi was created by dotMobi's research and development team to
demonstrate an operational mobile search engine that made the most of the
mobile web and needs of on-the-go users.

Unlike other search engines, all sites captured and ranked by find.mobi
are designed exclusively to work on mobile phones, ensuring that users do not
receive search results that will not display on mobile phones. The find.mobi
index includes "mobile friendly" sites from all major top level domains,
including .mobi.

"find.mobi was an exciting project for us. Although we have not -- until
now -- formally announced its availability, find.mobi is already receiving
significant traffic. And it has been implemented as a private-labeled mobile
search engine for one European operator with additional customers 'in the
pipeline,' so we feel confident we've created a useful, valuable tool," said
James Pearce, dotMobi Vice President of Technology.

Paul Nerger, dotMobi Vice President of Advanced Services and
Applications, said, "find.mobi was originally created by dotMobi to
illustrate and communicate to mobile search vendors how we thought that
search should be done to make the mobile Web more compelling. When we looked
at early mobile search sites, we were disappointed. We simply did not think
that it made sense to return non-mobile content as part of a mobile query.
find.mobi was built to serve as an example to the search industry to change
the way that it should think about search when applied to mobile. But
find.mobi has outgrown the lab, and now it's time for find.mobi to get a
better home where it can continue to grow."

dotMobi is soliciting proposals for the disposal of all or parts of the
find.mobi assets, which include the mobile web site (find.mobi), web crawler
algorithm and code, mobile site detection algorithm and code, parking /
landing page detection algorithm and code, adult content classifier learning
algorithm and code, and the find.mobi name / site address.

find.mobi can be viewed and used from any mobile phone or up-to-date PC
web browser by going to http://find.mobi.

Parties interested in making a proposal for find.mobi should contact Paul
Nerger, Vice President of Advanced Services and Applications, at
pnerger@dotmobi.mobi. Once an intention to submit a proposal is received,
dotMobi will provide a notice of receipt and a bi-directional NDA that must
be completed before next steps. The RFP process is open only to legally
registered companies at the time of the signing of the NDA.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use from
mobile phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are optimized
for use by mobile devices. On-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:

    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (Europe)
    +44-20-7344-1216
    gareth.davies@edelman.com


    Web site: http://www.dotmobi.mobi
              http://blog.mobi