Stan James Launches GameAccount Skill Games


LONDON, May 2 /PRNewswire/ --

- Stan James Joins the Leading Skill Games Network

LONDON, May 2 /PRNewswire/ --

GameAccount, a leading software developer and supplier to the
regulated online gaming industry has launched their suite of "Skill" games
for Stan James, operator of the Stan James UK licensed betting shops and
major UK & International online sportsbook http://www.StanJames.com. The
multi-year deal enables Stan James' online customers to engage in playing
GameAccount's market leading portfolio of online games including Gin Rummy;
Multiplayer Blackjack; and Backgammon. All GameAccount person-to-person skill
games offer multi-table tournaments - a first for skill gaming - together
with head-to-head cash games.

"Skill games broaden the demographic appeal of our online
sportsbook offering, particularly relevant for southern Mediterranean and
Middle Eastern countries where Backgammon is a cultural phenomenon.
GameAccount was chosen after an exhaustive process investigating the
potential for these emerging games, the experience of potential suppliers and
the technical capabilities of their respective platforms." said Russell
Young, Head of eGaming for Stan James.

Stan James becomes the first licensee sportsbook operator in
2008 to join the GameAccount Network following membership by William Hill,
BoyleSports, PaddyPower and Sportingbet Europe. All GameAccount licensees
enjoy the benefits of GameAccount's recent software upgrade which includes
navigation enhancements for the games lobby, more information for tournament
players and brand new side games. Players can now easily find and register
for the next tournament to start and simply navigate between game tables. For
the first time in the skill gaming industry, players can launch side games
from the game lobby without missing a moment of live person-to-person skill
gaming action.

"We are delighted to welcome Stan James into our fast-growing
Network, which has experienced explosive growth in player numbers and staking
activity," said Kevin Dale, Chief Executive Officer. "Our blue-chip corporate
customers benefit from unique skill gaming software in attracting new players
- reducing the dreaded churn and driving meaningful revenues comparable to
poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a
compelling suite of person-to-person games super-charged by the presence of
new instant win side games to fill idle minutes. GameAccount is integrated
with several sportsbook platforms including Orbis and Finsoft. Stan James is
our third licensee sportsbook operator utilising the Finsoft sports betting
software platform."

About GameAccount

GameAccount is the #1 skill gaming provider for regulated
sportsbook, casino and poker operators seeking a single-wallet skill gaming
solution. The company's proven portfolio of dynamic games attracts
recreational gamers and is the perfect vehicle to build and sustain a broad
user audience. GameAccount powers leading online partners such as William
Hill, Sportingbet Europe, Victor Chandler International, BlueSquare,
BoyleSports, Paddy Power and SkyBet. GameAccount's financial services
platform supports full multilingual white-label solutions with seamless login
and real-time exchange rates. GameAccount's multi-table tournament
technology, unique to skill gaming, drives longer customer lifetimes and
creates superior value from players.

For more information please visit: http://www.gameaccount.com

Stan James

Stan James (Gibraltar) Ltd. is a long-established and
respected name in the betting industry. The original sports bookmaker, the
company's reputation was built on its range of innovative markets and value
prices.

Stan James was the pioneer of in-running betting which raised
the bar for the entire industry. Our telephonists are renowned for their
efficiency, knowledge and speed to make our telephone betting service second
to none. In excess of 10,000 calls are handled every day from over 30
countries worldwide.

Stan James went online five years ago. Quickly introducing
Casino, Games and Poker products, Stan James are proud to offer their
customers a complete suite of gambling entertainment.

For more information please visit: http://www.stanjames.com

Stan James (Gibraltar) Limited is licensed by the Gibraltar Government.

For more information on GameAccount or Skill Gaming contact:
    
    Dermot Smurfit, COO,
    GameAccount,
    +44(0)207-659-2500,
    dsmurfit@gameaccount.com .

© PR Newswire Association LLC.

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