ST PETERSBURG, Russia, June 10 /PRNewswire/ --     Korek Telecom has launched RBT-service on the basis of Bercut X-tones
which services over 70 million subscribers all over the world.

The launch of the first value added service in Iraq - RBT based on Bercut
X-tones - became possible due to the partnership between the content-provider
DoubleU and supplier of IT products for VAS infrastructure of mobile and PSTN
operators - Bercut.

The supply and commercial launch of X-tones on the Korek network made a
real break-through in the market. During the first month after the launch the
service's penetration was estimated to be 6,5%. Such success in many respects
arose from the originality of the business model, chosen by DoubleU
content-provider for promotion.

"We were selecting a partner from a range of companies, and after
detailed analysis chose Bercut, for several reasons: 19 installations of
X-Tones and 70 million serviced subscribers - these figures really speak for
themselves; the products meet market demands, with favorable references of
the operators that are affiliated to telecommunication holdings, and the high
level of the service offered by Bercut," Ayman Jomaa, Managing Director of
DoubleU, remarks. "We are sure that the successful launch will open up new
opportunities for further mutual cooperation."

RBT penetration has reached 7-9% in Europe, while in Asia it is estimated
in excess of 50%. Germany, France, Korea and Thailand are taking the lead. -
"Thanks to the significant level of penetration and high profitability of the
service, it has become a VAS business critical application and therefore
requires close attention from the point of view of perfection and development
throughout its life cycle," reckons Igor Novikov, Bercut Chief Business
Development Officer. "RBT service, based on Bercut X-tones, contributes to
the increase of the yield through the additional promotion features. X-tones
potentially allows sending promo-messages among the segmented subscribers
base and instant subscription to the service. Eliminating the traditional gap
between informing the target audience and action leads to increasing the
operators' revenue, reducing time-to-market and promotion costs."

According to Bercut forecasts, ring back tones will overtake ring tones
in 2010 and will become one of the major sources of revenue for telecom
operators in the mobile entertainment segment. That is why Bercut X-tones has
a great business potential. The company is planning to actively develop this
service, offering new ideas and solutions to the market.