CHICAGO, June 23 /PRNewswire/ --

- Innovative Service Addition Merges Branding and Performance to
Meet Advertiser Demand

Q Interactive (http://www.qinteractive.com), a leading U.S.-based online
marketing services provider, today announced the addition of video to its
industry-leading TrueLeads(TM) online lead generation service for marketers
in the U.S., U.K. and Canada. The TrueLeads service enables marketers to
acquire detailed contact information and explicit permission to contact
interested consumers for the purpose of driving sales, branding and CRM
initiatives. With the addition of video to the service, lead generation
marketers can now enhance their brand experience to engage consumer emotion
and better motivate requests to be contacted.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO)

In March, eMarketer predicted U.S. online rich media and video ad
spending will total in excess of US$9.4 billion in 2012 -- more than
quadrupling the 2007 spending level. The introduction of video into Q's lead
generation campaigns comes following extensive research and optimization to
perfect the service as well as high demand from clients and the marketplace.

"Adding video to TrueLeads is an especially compelling offering for
marketers because it combines the power of branding and performance marketing
in a single vehicle," said Matt Wise, president and CEO of Q Interactive.
"Advertisers can now enjoy all the value of a video interstitial with the
added ability to collect contact information and permission from interested
consumers."

"We have been very pleased with the results of our video lead generation
campaign with Q Interactive," said Ann Zinser, vice president, LZL, agency
for Imperial Majesty Cruise Line. "The ability to emotionally engage
consumers with video and then provide them with the means to immediately opt
in for more information is a powerful proposition. It has given us a
significant increase in our ROI."

Q Interactive offers easy implementation for a video lead generation
campaign. Marketers need only provide their existing 15-30 second commercial
or video footage and Q Interactive's in-house creative team develops a custom
lead generation offer. Once created, Q Interactive delivers the offer across
its advertising network via its proprietary targeting system, the
TrueConversion Engine, which uses a unique combination of demographic,
behavioral and transactional data to deliver the right offer to the right
consumer. Q Interactive operates the Internet's largest lead
generation-focused advertising network, reaching more than 10 million
unique visitors monthly.

Q Interactive is an advocate for best practices in online lead
generation, including requiring explicit consumer consent and maintaining
strict privacy policies to protect consumers' personally identifiable
information and other data. The company has been a pioneer in online lead
generation since 1999 and chairs the Interactive Advertising Bureau Lead
Generation Committee, which has issued a series of industry 'best practice'
standards to help educate advertisers and publishers on using the online lead
generation category.

About Q Interactive

Q Interactive provides digital marketing services that help advertisers
reach their target consumers and publishers better monetize their online
audience. Specializing in lead generation, email and display solutions, Q
Interactive optimizes its services across a broad advertising network using a
unique combination of behavioral, demographic and transactional data to
provide superior campaign performance. Founded in 1995, Q Interactive is
committed to the highest standards in ethical business practices, consumer
permission and data privacy.

Every year, more than 1,500 leading brands rely on Q Interactive's
consultative service to generate quality results, including more than half of
the nation's top 100 advertisers as ranked by Advertising Age, such as
Procter & Gamble and PepsiCo. Q Interactive's advertising network, The Q
Network, comprises 1,000 high traffic partner sites such as Weather.com and
About.com, as well as its own branded Web properties, including
http://www.CoolSavings.com.

Q Interactive is a unit of Landmark Interactive, a division of Landmark
Communications, Inc.

Web site: http://www.qinteractive.com