LONDON, July 11 /PRNewswire/ --

- One in Three Brits Spend Over GBP100 to Look Good as the Busiest 
Wedding Weekend of the Year Approaches

Looking their best is the biggest priority for today's web-savvy wedding 
guests, according to a survey conducted by social networking site Friends 
Reunited. A poll of its users demonstrated that as many as 38% of us have 
spent the last three months getting ready for a friend or family member's 
wedding - a whole quarter of a year!

More weddings will take place this weekend than any other weekend of the
year* and with 69% of respondents expecting to see photos appearing online
within days, it's no wonder that we're more interested in our appearance than
ever before. 57% of respondents admitted that it's important to them to look
good in their friends' wedding photos, so much so that one in three of us
spend over GBP100 on preparing ourselves for the big day and one in ten spend
a whopping GBP200 or more.

Upstaging the bride, such as Victoria Beckham's appearance at Tom Cruise
and Katie Holmes' wedding, is another big concern for wedding guests. 74% say
they would find it mortifying if they ended up outshining the lady of the
day.

According to the research, wedding guests flock to the web within days of
an event to see photos that others have taken, compare tales and catch up
with events they missed. An estimated 500 photos are shared online through
social networks in the week after a wedding, meaning none of us dare look
anything less than our best on the big day - even if we're not walking up the
aisle ourselves.

Jon Clark, head of Friends Reunited, said: "Our members are sharing more
and more photos online and it's the major events like weddings that create
the most excitement. Members have always used the site to find out what old
friends are up to but since we took the site free in April, new features like
our Timeline are letting people swap stories and photos from event like
weddings. This is the way the web is evolving and it's allowing British
grown-ups to become more sociable online."

*(according to previous years' statistics)

About Friends Reunited

Friends Reunited was launched in July 2000 and swiftly turned
into a media phenomenon. Since then it has grown from being one of Britain's
most favourite websites into a national institution. What began as a
 back-bedroom hobby to put old school friends back in touch with each other
has developed into the unofficial 'People's Who's Who' by including
workplaces, teams/clubs, streets and armed forces. It currently has over 20
million members worldwide and operates in four countries. Each week, an
average of 35,500 people join the site. Since 2005, Friends Reunited has been
owned by the UK's biggest commercial broadcaster, ITV.