LONDON, July 16 /PRNewswire/ --

- Betfred to Join the Leading Skill-Based Games Network

GameAccount, a leading software developer and supplier to the
regulated online gaming industry has signed a software licensing agreement
with Betfred, operator of the Betfred licensed betting shops and major UK
online sportsbook http://www.Betfred.com. The multi-year deal enables
Betfred's online customers to engage in playing GameAccount's market leading
portfolio of online games including Poker Dice; Gin Rummy; Multiplayer
Blackjack; and Backgammon. All GameAccount person-to-person skill games offer
multi-table tournaments together with head-to-head cash games.

"We see head-to-head games as the next key products to add to
our established gaming portfolio and complement our sportsbook, and are
excited about implementing these emerging games. Having examined the
experience and technical capabilities of all potential suppliers, we believe
GameAccount to be the market leader and are delighted to be joining their
network." said Nick Mounteer, Head of Operations for Betfred.

Betfred becomes the latest licensee sportsbook operator in
2008 to join the GameAccount Network following membership by William Hill,
Gala Group, Sportingbet Europe, BoyleSports PaddyPower, Stan James and most
recently BlueSquare. All GameAccount licensees enjoy the benefits of
GameAccount's recent launch of Poker Dice together with various software
upgrades including navigation enhancements for the games lobby, moderated
chat rooms, more information for tournament players and brand new side games.
For the first time in the skill gaming industry, players can chat among
themselves within the game lobby view without missing a moment of live
person-to-person gaming action.

"We are delighted to welcome Betfred into our fast-growing
Network, which has experienced explosive growth in player numbers and staking
activity since the beginning of 2008. Betfred's timing is excellent,
following our major software upgrade taking our award-winning software to the
next evolutionary stage and the release of head-to-head Poker Dice, already a
firm favourite among players," said Dermot Smurfit, COO. "With existing poker
businesses under pressure from US-facing poker operators our games enable our
blue-chip corporate customers to mine a strong seam of demand for these
emerging games in regulated markets. Our investment in the regulated
infrastructure in all major white-listed licensing jurisdictions speaks
volumes of our commitment to growing the market for person-to-person games.
Our licensees and the number of players online at peak times demonstrates our
proposition to any operator seeking person-to-person games business 'Beyond
Poker'. Betfred is our third licensee sportsbook operator utilising the
Finsoft sports betting software platform."

"Come and visit us at Booth 622 at EiG in Barcelona September
23-25."

About GameAccount

GameAccount is the #1 skill gaming provider for regulated
sportsbook, casino and poker operators seeking a single-wallet skill gaming
solution. The company's proven portfolio of dynamic games attracts
recreational gamers and is the perfect vehicle to build and sustain a broad
user audience. GameAccount powers leading online partners such as William
Hill, Sportingbet Europe, Stan James, BoyleSports, Paddy Power and Gala
Coral. GameAccount's financial services platform supports full multilingual
white-label solutions with seamless login and real-time funds transfers for a
true 'single-wallet' experience. GameAccount's multi-table tournament
technology, unique to skill gaming, drives longer customer lifetimes and
creates superior value from players.

For more information please visit:
http://www.gameaccount.com/licensing.do

Visit Booth 622 at the EiG conference Barcelona 23-25 September 2008

About Betfred

Betfred, led by Chairman and founder Fred Done, are the
world's biggest independent bookmakers and the UK's biggest independent high
street retailer with over 750 shops, 5000 employees and a turnover in excess
of GBP1.5 billion. Betfred are also the official bookmakers and gaming
partner for Wembley Stadium and Manchester United.

For more information please visit: http://www.betfred.com

Betfred online gaming is operated by Petfre (Gibraltar)
Limited, who are licensed by the Gibraltar Government.

For more information on GameAccount or skill-based Gaming
contact:

Dermot Smurfit
    COO
    GameAccount
    +44-(0)-207-659-2500
    dsmurfit@gameaccount.com