LONDON, August 4 /PRNewswire/ --

- Brightcove's New Subsidiary in Japan Adds General Manager, Announces
First Customer, and Closes $4.9 Million Financing; gorin.jp to Publish
Beijing Olympic Video With Brightcove

Brightcove Inc., the leading global Internet video platform, today
announced that it has appointed technology industry leader and entrepreneur
Hisashige Hashimoto as general manager of Brightcove KK, Brightcove's
Japan-based subsidiary. It was also announced that Web TV distribution giant,
PRESENTCAST, has selected the Brightcove Internet video platform for
gorin.jp, the exclusive online video portal in Japan for coverage of the 2008
Beijing Olympic Games. gorin.jp is backed by all of Japan's commercial
television broadcasters.

As general manager, Mr. Hashimoto will lead Brightcove's operations in
Japan and drive overall customer acquisition efforts targeted at Japanese
media companies and marketers. Mr. Hashimoto joins Brightcove after two years
as president and chief executive officer of Paygent, a mobile auction escrow
service he launched in 2006 and grew to 2,000 customers before leaving in
2008. Prior to Paygent, Mr. Hashimoto worked in three different senior
management positions for Macromedia KK, helping lead the Education, Channel
Marketing, and Platform Product Marketing divisions. Before Macromedia KK,
Mr. Hashimoto spent 14 years with Mitsui & Co., Ltd.

"Since the establishment of Brightcove KK, we've seen tremendous interest
in the Japanese market for our Internet video platform," said Jeremy Allaire,
Brightcove chairman and chief executive officer. "With the addition of Mr.
Hashimoto as general manager and the signing of a highly prestigious first
customer, Brightcove KK is poised for accelerated growth in Japan,
contributing to our overall international expansion."

PRESENTCAST, a joint venture formed in 2006 by leading television
broadcasters and advertising agencies in Japan, will tap Brightcove as its
Internet video platform for gorin.jp, the official website providing
exclusive online video content in Japan from the Beijing 2008 Olympic Games.
PRESENTCAST will program and distribute more than 200 advertising-supported
video segments from the Games available online at gorin.jp from August 6 to
September 23, 2008.

Financing officially closed for Brightcove's majority-owned subsidiary in
Japan (Brightcove KK) on July 18. On that date the entity was formally
established in Japan with investments of $4.9 million from Dentsu, Inc.,
J-Stream, Inc., transcosmos, Inc. (transcosmos), and Cyber Communications,
Inc. (CCI).

About gorin.jp

Gorin.jp was established by 132 commercial broadcasters around Japan as 
the official online video distribution website of the 2008 Beijing Olympic 
Games. From August 6 to September 23, 2008, this site will present to the 
Japanese online audience popular events and high-profile athletes in action 
and free of charge. The site will allow users who missed their favorite 
events to catch up, and will also show clips from events not aired in Japan.

For more information, visit http://www.gorin.jp (Japanese content only).

About PRESENTCAST

PRESENTCAST INC. is a joint venture formed in April, 2006 by the leading
broadcasters and advertising agencies in Japan. They include: Nippon
Television Network Corporation., TOKYO BROADCASTING SYSTEM, INCORPORATED,
Fuji Television Network, Inc., TV Asahi Corporation, TV TOKYO Corporation,
DENTSU INC., Hakuhodo DY Media Partners Incorporated, ASATSU-DK INC. and
Tokyu Agency Inc. PRESENTCAST INC. launched the TV DOGATCH service
(http://dogatch.jp), in December 2006 to help navigate TV information and
promote distribution of TV and TV related content via the Internet.

About Brightcove

Brightcove is the leading online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video that reaches more than 135 million unique viewers every
month. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe, and Asia. For more information,
visit http://www.brightcove.com

Press Contacts

    North America
    Nate Hermes
    SutherlandGold Group for Brightcove
    +1-415-706-5678
    nathan@sutherlandgold.com

    Europe
    Stephen Orr
    AxiCom for Brightcove
    +44-20-8392-4056
    stephen.orr@axicom.com

    Japan
    Hiro Suzuki
    Upstream Asia (Japan) for Brightcove
    +81-3-3568-1215
    hiro.suzuki@upstreamasia.com