LONDON, August 12 /PRNewswire/ --     Ideaworks3D Ltd, developer of the cross-platform Airplay(TM) SDK for
advanced native mobile games and applications, today announced that Airplay
SDK now supports Apple's iPhone and iPod Touch.

Airplay is a unique cross-platform technology for creating best-in-class
native applications on mobile and handheld devices, enabling developers to
build a single application binary and deploy it unmodified to all supported
operating systems and devices.

"We are hugely excited to be adding iPhone as a supported platform within
Airplay", said Alex Caccia, CEO Ideaworks3D. "Apple's iPhone and App Store
present an enormous opportunity for mobile, handheld and console game
publishers looking to distribute directly to consumers. Airplay is now fully
optimised for Apple's platform, providing developers a console-quality art
and code development pipeline that makes it really cost-effective for
developers to create amazing games for iPhone. Using Airplay, publishers can
then increase their return-on-investment by deploying to all other major
mobile operating systems globally, without having to allocate further budget
to port between those platforms and handsets."

Airplay already supports all open native operating systems in the market
today, including Nokia N-Gage, BREW (Verizon and KDDI), Symbian OS (Series60
and UIQ3), Windows Mobile and Linux.

Tim Closs, CTO at Ideaworks3D, added: "Airplay SDK makes it easy for
developers to bring existing code and art assets from console development
projects, and bring them to iPhone and other high-end native mobile
platforms. Airplay's complete support for C++/C features and standard
libraries opens up these platforms as new cost-effective distribution
opportunities for forward-thinking developers and publishers."

Using Airplay, all development and testing can remain on PC desktop
machines, using industry-standard C++ IDEs. Developers do not need to use
Objective-C.

Airplay is fully optimized for the iPhone hardware, including the ARM11
CPU and the Imagination Technologies POWERVR graphics processor. Airplay will
automatically optimise data sets for the iPhone hardware; for example,
applying PVRTC texture compression where possible.

Airplay has already been used to deliver multiple award-winning games
worldwide, including "Metal Gear Solid Mobile" (Konami, 2008), "System Rush:
Evolution" (Nokia, 2008) and "Project Gotham Racing Mobile 3D" (Glu, 2007).

Airplay was nominated in the "Technical Innovation" category, alongside
leading PC and console middleware, at the European Develop Excellence Awards
2008.

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company
headquartered in London. Founded in 1998 with a strong Oxford and Cambridge
computer science and electronic engineering pedigree, the company has an
unparalleled track record of creative innovation and technical leadership in
the field of high performance mobile gaming. Ideaworks3D's Airplay(TM)
platform is the result of over 7 years of research and development into
high-performance native multimedia applications on mobile devices, and has
powered ground-breaking and award-winning titles such as Konami's "Metal Gear
Solid Mobile", which won "Best Game" and "Operators' Choice" accolades at
IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry
accolades including Best Mobile Studio at the Develop Excellence Awards 2008,
and two BAFTA Games Awards for best handheld and mobile games. More
information can be found at:

http://www.ideaworks3d.com

Contacts:
    Ideaworks3D Ltd.
    +44(0)20-7762-3333
    press@ideaworks3d.com