DUBLIN, Ireland, WASHINGTON, and LULEA, Sweden, August 21 /PRNewswire/ --

- Industry-leading resource now includes device-aware video content 
adaptation data from Mobizoft

dotMobi, the company behind .mobi -- the only ICANN-approved Internet
address designed specifically for helping consumers find mobile content --
today announced the inclusion of Mobizoft video content adaptation data into
the award-winning DeviceAtlas, the definitive source of mobile handset
information for mobile content developers.

As forecast by analyst firm Infonetics Research, the number of worldwide
mobile video subscribers is set to soar to over 46 million by 2010. To help
content providers take advantage of that, Mobizoft, a provider of mobile
Internet-enabling products, now contributes its device-level data to help
DeviceAtlas users create content for the burgeoning mobile broadcast market.

"Adapting video content for mobiles has traditionally been difficult due
to wide variations in device capabilities," said Paul Nerger, Vice President
of Advanced Services and Applications, dotMobi. "I'm thrilled to see Mobizoft
join the growing number of companies providing bulk data to DeviceAtlas.
Mobizoft brings unique capabilities in regards to media streaming, which is
at the cutting edge of the mobile web. DeviceAtlas users will benefit
tremendously from Mobizoft's innovation."

As part of this agreement, Mobizoft will gain licensed access to the
DeviceAtlas database, which will also improve the breadth and width of their
own device database and capabilities.

"We are constantly working to improve the experience of developing mobile
Web video broadcasting and advertising, which is often made difficult by the
variety and capabilities of devices," said Maria Christensen, CEO of
Sweden-based Mobizoft. "In working with dotMobi, we are able to provide
DeviceAtlas users with information for creating rich mobile content for
nearly every video-capable device on the planet."

In addition to Mobizoft, many other mobile operators, handset
manufacturers and developers from around the world -- including Nokia,
Vodafone, Telecom Italia Mobile, Argogroup, Volantis and Zandan -- are
working with dotMobi to collate and continually refine data on handset
attributes so that developers can create "device aware" content with the most
up-to-date information available.

More information on DeviceAtlas -- including the free web-based version
and free, fully licensed version for developers -- is available at
http://deviceatlas.com on PCs and http://deviceatlas.mobi on mobiles.

About Mobizoft

Mobizoft started in 2005 in Lulea, Sweden, with the vision of giving
mobile users worldwide an easier way to access information over the Internet
with the richest, full-featured experience possible regardless of device.

Mobizoft has become the Northern European market leader providing
technology to develop and deliver rich media content optimized in real-time
for all mobile devices. Through content delivery network partners, Mobizoft
C4M is offered to over 1,000 content providers.

For more information about Mobizoft, please visit www.mobizoft.com.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered
in Dublin, Ireland, is leading the growth of internet use from mobile phones
with the .mobi domain name. Unique among domain name providers, dotMobi
ensures that services and sites developed around .mobi are optimized for use
by mobile devices, so that on-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (Europe)
    +44-20-7344-1216
    gareth.davies@edelman.com

    Maria Christensen
    CEO, Mobizoft
    +46-70-575 89 17
    maria.christensen@mobizoft.com

    John Lindstrom
    VP Client Service and Support
    +46-70-674 58 59
    john.lindstrom@mobizoft.com


    Web site: http://www.dotmobi.mobi
              http://www.mobizoft.com