LONDON, August 29 /PRNewswire/ --

- In a Partnership With The Times, Tribal DDB Create Online Hub to 
Promote the Benefits of the New Streamlined Passat CC.

Volkswagen partners with The Times to promote the brand new Passat CC.

The campaign, devised by Tribal DDB London, centres on an online portal
featuring 6 video podcasts, editorial articles and user generated content on
how to make your life more streamlined.

The vodcasts will feature comedian Tony Hawk's and will be scripted by
David Quantick, comedy writer and author of Grumpy Old Men books and also
known for the BBC Radio 4 show That Mitchell and Webb Sound.

Ben Clapp, Volkswagen's Creative Director at Tribal, comments: 'Content
creation has produced effective results for us in the past, but we're
delivering a new level here in terms of both quality of writing and the
creative identity.'

The video pod-casts will be released on a weekly basis on the portal
alongside editorial articles covering subjects from wine to travel,
discussing how to make the most of your time and streamlining your life in
these areas.

The microsite focus is on engaging and entertaining content that enables
the user to get involved by entering their own tips on how to streamline your
life. The content reflects the design led positioning of the vehicle without
overtly pushing any product points. Turning the idea of product microsites on
its head, this microsite will not feature product points about the car but
instead allow users to explore the essential benefits of streamlining, as it
applies to everything in their lives.

Ben Clapp continues - 'Times Online is a perfect fit for the Passat CC
message, as their audience tend to engage heavily with the content and are
also keen creators of content themselves. The proposition, A Life More
Streamlined, will resonate with this audience, which will recognise the
hitches and annoyance we explore, and appreciate the streamlined
alternative.'

The portal will link directly through the Volkswagen UK website where
users can configure their own Passat CC, order a brochure or book a test
drive.

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    Credits

    Project Name: Passat CC: A Life More Streamlined
    Client: Rod McLeod, (Marketing Director), Daniel Hill (Marketing Manager)
    Brief: To create awareness of the new Volkswagen Passat cc, engaging
    consumers using rich media content to be consumed in their own time.
    Creative Agency: Tribal DDB London
    Creative Director: Ben Clapp
    Creative Team: Simon Richings
    Account Manager: Fiona McGillivray
    Agency Producer: Michal Deja
    Media: Mediacom
    Media Planner: Sonya Arthur and Louise Wilmott
    Editorial and Site Production: Times Online
    Flash Ad Production: Nick Clements
    Exposure: Times online, The Times and The Sunday Times



About Tribal DDB London

Tribal DDB London is a full-service, digital agency that works with its
clients to create Brand Demand; a business strategy that recognises the
importance and power of today's consumer.

Tribal is part of the Tribal Worldwide network with 35 offices spanning
21 countries throughout the Americas, Europe and Asia Pacific. In 2008,
Tribal DDB Worldwide was the world's first digital agency network to be named
Global Agency Network of the Year by Advertising Age.

Clients include:

    - Automotive: Volkswagen
    - Beauty: Schwarzkopf
    - Consumer electronics: Philips
    - Drinks: Budweiser
    - Images and film: Getty
    - Pharma: GSK: Sensodyne, Aquafresh
    - Public services: TDA
    - Publishers: The Guardian, The Observer
    - Travel: KLM



Website: http://www.tribalddb.co.uk