NEW YORK, September 8 /PRNewswire/ --

- New Local Kids Edition Launches in London on September 15

Young mums across the U.S. have depended upon DailyCandy Kids' free 
e-mail edition for the latest scoop on kids' products since 2002. Now, 
parents in the UK can stay in the know with the launch of DailyCandy Kids 
London.

DailyCandy, the free daily e-mail offering insider tips on what's hot,
new, and undiscovered with 16 editions and more than 2.5 million
subscriptions across the U.K., the U.S. and the rest of the world, has been
delivering sweet tidbits to parents via its national Kids edition since 2002.

"With the successful launch of the Kids edition six years ago, mums from
all over have been very enthusiastic about receiving the scoop with localized
content from DailyCandy Kids in their own cities," said Lindsey Gladstone,
DailyCandy Kids editor. "We are thrilled to provide the best tips on new &
undiscovered events, products and services in London where there is so much
to see and do for parents and their kids."

Every Monday, subscribers to DailyCandy Kids London will receive the
hottest, newest, and savviest news from kidworld, from the best after-school
swimnastics and can't miss childrenswear to sample sales and services ...
making parenting a little easier and a lot more fun. (U.S. local Kids
editions in New York, Los Angeles, Boston, Chicago, San Francisco, Dallas,
Washington DC, Seattle, Miami, Atlanta and Philadelphia will also go out
Monday, while DailyCandy's national U.S. kids edition, DailyCandy Kids
Everywhere, will continue to be delivered each Thursday.)

"While DailyCandy continues to attract young, new subscribers for all our
editions at an extraordinary pace, we saw an opportunity to further enhance
and deepen the relationship we have with the existing DailyCandy Kids
readers, and attract new ones, with localised content," says Pete Sheinbaum,
CEO of DailyCandy. "Our readers have been extremely passionate about
everything we have done over the past eight years and the initial response of
the upcoming launch of our new DailyCandy local kids edition have been
overwhelmingly positive by both our readers and marketing partners alike."

Kids Edition editor (and mother) Lindsey Gladstone and Editor-at-Large
Dannielle Kyrillos are available for interviews. Please contact either Randi
Peck or Jessica Berger at Sunshine, Sachs & Associates to coordinate.

About DailyCandy.com

Delivering sweet tidbits to the e-mail inboxes of those in the know since
2000, DailyCandy is the guide to what's new and hip nationwide and abroad,
with editions in cities across the U.S. and London. With more than 2.5
million subscriptions, DailyCandy shares the latest and greatest - from
fashion and style to food, shopping, and travel.

DailyCandy publishes thirteen daily editions, which are all delivered
through e-mail: London, New York, Los Angeles, Chicago, San Francisco,
Boston, Dallas, Washington, D.C., Atlanta, Philadelphia, Miami, and Seattle
are devoted to those cities; Everywhere is national (style knows no
boundaries). There are also eight weekly editions. Kids Everywhere (for busy
and hip parents) is published on Thursday; local Kids editions are published
on Monday in London, New York, Los Angeles, San Francisco, Boston, Chicago,
Atlanta, D.C., Dallas, Miami, Philadelphia, and Seattle; DailyCandy Travel is
published on Wednesday; DailyCandy Deals (which features special sales and
promotions) comes out on Tuesday.

Web site:  http://www.dailycandy.com