LONDON, September 18 /PRNewswire/ --

- Capture the Memories While you can

With all the talk of an ageing population, it can be easy to
take for granted that grandparents will be part of your children's lives for
years to come. Observing the special bond that exists between grandparents
and grandchildren is a wonderful thing for a parent, offering an opportunity
to spoil and indulge children in a way that parents could never do. But what
if that bond were suddenly broken - what information would survive to keep
the memories alive? How much would your children remember of the people they
once felt such love for?

In a world where everyone is looking forward all the time -
new jobs, bigger houses, better cars, more clothes - it has become ever more
important to take some time to look back. Over the years, Grandparents have
seen such tremendous change and lived through some momentous times. Someone
born in 1945 has seen such events as:

- the end of WWII
    - the beginning of Cold War
    - the `birth' of Charles Schulz's Peanuts cartoon
    - launch of Playboy magazine
    - discovery of the helical structure of DNA
    - the first organ transplants
    - decolonization of Africa
    - assassinations of high-profile figures including JFK, Martin
    Luther King, John Lennon, Benazir Bhutto and Malcolm X
    - marriage and death of Princess Diana
    - the first men on the moon
    - television moving from black and white, to colour, to five
    channels, to satellite, to digital to HD and on demand
    - the erection and destruction of the World Trade Center towers
    - the end of apartheid in South Africa
    - technical advances including mobile phones, home computers, video
    and DVD players, cameras and home recording equipment
    - 6 Roman Catholic popes, 11 US Presidents and 17 UK Prime Ministers
    - 25,000,000 killed as a result of wars
    - 128,000,000 noncombatant deaths, i.e. those caused by the
    Holocaust, genocide in Rwanda etc
    - 1,821 deaths resulting from the Northern Ireland `Troubles'
    - 63 Academy Award ceremonies
    - music bands from Jimi Hendrix and The Beatles to Take That and
    The Spice Girls



But do you know what those events meant to the people closest
to you? And what about events in their own lives - do you really know what
their life has been like, what activities they have or have not enjoyed, what
their family means to them? What would it mean to have a permanent reminder
of your parents' lives to keep their memory alive for years to come?

This can all be easily achieved by completing a 'Grandparents'
Memories' book which features over 200 prompt questions to ensure that no
topic is overlooked. The books are simple to complete yet would form a
crucial part of your family's history, something which could never be
regained once those people are gone. Answering the questions not only gives
you an insight into a life you may not know fully about, but also creates an
opportunity to actually sit down and talk together, and also to keep a
hand-written memory for the future for you, your children and their children
for years to come. The specially crafted questions delve into aspects of your
life which you might not have thought would be of interest to your family;
some grandchildren believe that their grandparents were born old and could
never have undertaken fantastic and fascinating events. These are the stories
which will be brought out by using a 'Memories' book and which will provide
endless topics of conversation and opportunities to reminisce. It can even be
kept safe in the `New Grandparents' Memories box', featuring no fewer than
three personalisable items.

Don't leave it too late - make a commitment to complete a
'Memories' book and create a personal, family record which will be treasured
for years to come. 'Memories' books are available from
http://www.myfamilystories.co.uk priced from GBP10.99.

Memories - Live Them, Save Them, Share Them

Notes:

- For further information, visit http://www.myfamilystories.co.uk

- Grandparents Day is an Age Concern initiative. Together Age
Concern and the Government are calling on the public to recognise the
role of grandparents in families and communities across the country.

Gordon Lishman, Director General of Age Concern, said:

"Grandparents are role models, friends and carers who contribute so much
to families and communities across the country. Grandparents' Day is
everybody's chance to say thank you for the difference they make. My
challenge to the retail sector is to establish this day as firmly with the
British public as Mothers' and Fathers' Day."

Pensions Minister Mike O'Brien added:

"We can all take those closest to us for granted. On Grandparents' Day I
want people to stop and think about older people especially grandmothers and
grandfathers. Think about what they have done for you. The number of older
people is growing and we should recognise and celebrate their contribution.
Grandparents' Day is a great chance for us all to show our appreciation."

- Testamonials and case studies are available on request.