BURTON ON TRENT, England, September 24 /PRNewswire/ --     Leading business communications specialists, Central Telecom
has scooped 2 awards from Avaya, leader in communication systems,
applications and services, at the recent Avaya Business Partner Conference
held in Madrid.

The company, whose headquarters is in Burton-on-Trent and has
regional offices in London and Guildford, won the coveted Avaya UK Enterprise
Business Partners of the Year and EMEA Business Partner of the Year. They are
the only UK Company to be awarded the Avaya UK Enterprise Business Partner of
the Year for the third year in succession and the first UK Company to win
both awards together.

These highly contended titles are presented to the best performing UK
Avaya Platinum Enterprise Business Partner and the Best Performing Platinum
Partner across Europe, Middle East and Africa and Africa.

The EMEA Business Partner of the Year 2008 recognises the business
growth, revenue achievement and general sales and marketing excellence across
its 2,500 EMEA business partners.

Central Telecom continues to deliver accelerated & sustainable growth in
Avaya enterprise space achieving revenue growth of 209% over the past 2 years
and has been first to market with Avaya applications, including Avaya's
Microsoft OCS integration in the UK and the deployment of an Avaya SIP
Solution displacing CISCO in Sunderland City Council.

The criteria for receiving the UK Enterprise Business Partner of the Year
award is based on business growth, revenue achievement and general sales and
marketing performance and in acknowledgment of Central's achievements.
Central continues to drive a high-level applications business, which has
enjoyed significant year on year growth with Avaya's solutions. Sales of AIC
and Voice Portal to customers such as EDF and Travel Councilors, coupled with
involvement in both UK and EMEA customer beta tests, demonstrates Central
Telecom's commitment to be first to market with Avaya applications.

Mark Mitchell, Vice-president EMEA Channels for Avaya said 'As Avaya
becomes a channel-centric company; partners such as Central will become
critical to our success. We are 100% committed to increasing our Business
Partner's growth and by extension Avaya's and we know that a vibrant channel
ecosystem is the way to achieve this.'

Receiving the award, Central's Managing Director, Andrew McDougall said:
'Gaining the title of EMEA Business Partner 2008 cements our place as a
leading Avaya Platinum Partner and is an indication of our increasing
penetration into European markets. We are very pleased to have been
recognised by Avaya for the third consecutive year as UK Business of the Year
2008 and these two awards reflect our exceptional technical ability in
providing leading edge innovative solutions and applications that serve the
unique needs of our customers.'

About Central

Working in partnership with clients, Central provides
innovative solutions that encompass infrastructure, application delivery and
services. These extend beyond supply and services to incorporate assisting
customers in defining their communication strategies; and designing,
customising, building and implementing effective solutions that address key
business and technology issues, delivering real business benefits. Their
multi-vendor reseller capability allows them to offer a high level of
integration across a broad portfolio of products, which has in turn enabled
them to lead the field in consolidation and convergence solutions. The
emergence of IP has allowed them to implement global communications solutions
with a focus on Contact Centres, Unified Communications and CRM.

For further information on Central Telecom please view:
http://www.central-telecom.co.uk