DUBLIN, September 29 /PRNewswire/ --

- Founding Father of Casual Games to Become a Granddad With the October
Launch of Bejeweled Twist

PopCap Games, the leading developer and publisher of casual
games, has announced that it will launch in October, an all-new installment
of PopCap's flagship franchise Bejeweled - the most popular casual game of
the 21st century. Titled Bejeweled Twist, the new game has been in
development for more than three years and will bring a completely new
perspective to the "Match-3" genre of puzzle games that the original
Bejeweled pioneered eight years ago.

Though PopCap refuses to be drawn on the details of the game,
they have announced plans to formally unveil the game at a gala event at
Seattle's Experience Music Project Sci-Fi Museum and Hall of Fame on the
evening of Monday, October 27, 2008 - the most spectacular launch event in
casual games history. The game will initially be available exclusively via
Web download from http://www.popcap.com and PopCap has confirmed that local
language versions of the game will also follow.

From PCs and Macs, PlayStation and Xbox consoles to mobile
phones, PDAs, iPods and iPhones, Bejeweled is available for more than a dozen
devices and platforms and is the most popular casual game of the 21st
century. More than 350 million copies of Bejeweled/Bejeweled 2 have been
downloaded from the Web, accounting for nearly a third of the 1 billion-plus
downloads of all PopCap titles. Tens of millions of copies of Bejeweled have
been installed on mobile phones worldwide, and more than 25 million units of
the game have been sold across all platforms, amounting to over $300 million
in consumer spending over the history of the game.

"As our first and most popular game, we're particularly
dedicated to Bejeweled and wanted to make sure that our next offering in the
lineup delivered as much innovation, polish, and sheer pleasure as possible,"
explained Jason Kapalka, co-founder and chief creative officer at PopCap. "We
spent a long time conceiving and prototyping a totally new direction for
Bejeweled Twist. The game will be immediately recognizable to Bejeweled fans,
and as accessible as earlier titles in the series, but with far more depth
and flexibility. Previous versions of Bejeweled appealed to a pretty broad
audience, but we're confident Bejeweled Twist will offer a compelling
experience for everyone, from the novice gamer to the seriously hardcore
player."

All other details of Bejeweled Twist are currently under wraps
and will be disclosed at the game's gala launch event in Seattle on October
27. Credentialed journalists interested in attending the event should contact
PopCap PR (above).

About PopCap

PopCap Games (http://www.popcap.com) is the leading
multi-platform provider of "casual games" - fun, easy-to-learn, captivating
computer games that appeal to everyone from age 6 to 106. Based in Seattle,
Washington, PopCap was founded in 2000 and has a worldwide staff of over 200
people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland
and Shanghai. Its games have been downloaded more than 1 billion times by
consumers worldwide, and its flagship title, Bejeweled(R), has sold more than
25 million units across all platforms. Constantly acclaimed by consumers and
critics, PopCap's games are played on the Web, desktop computers, myriad
mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and
more), popular game consoles (such as Xbox), and in-flight entertainment
systems. PopCap is the only casual games developer with leading market share
across all major sales channels, including Web portals, retail stores,
consoles, mobile phones and MP3 players.

The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its 
licensors and may be registered in some countries. Other company and product 
names used herein may be trademarks of their respective owners and are used 
for the benefit of those owners.

International:

    Cathy Orr
    corr@popcap.com
    +353-1-646-8107