System Combines Reward Cards into Single Mobile Phone


TOKYO, October 9 /PRNewswire/ --

NTT Communications Corporation (NTT Com) announced on October 9 the
development of a system that can securely integrate the reward cards of more
than 100 retailers into a single mobile phone. Users can easily register,
access or overwrite membership and loyalty data just by waving their mobile
phone, equipped with a contactless IC chip, over a terminal in a retail shop.

The system, named "Gyazapo"(pronounced "gah-zah-poh"), frees users from
carrying and searching through multiple rewards cards while shopping. By
simply waving their phone over the terminal, they can enjoy the convenience
and benefits of shopping with membership services, including customer rewards
and discounts.

Gyazapo is also a green system that helps to save natural resources by
eliminating the need for traditional plastic cards.

Key-Shuttle (Japanese and international patents pending) is the NTT
Com-developed technology that integrates the information in the phone. Once a
dedicated application is downloaded into the phone, Key-Shuttle enables
loyalty points, ID photos and other membership information of multiple
retailers to be registered under a single platform.

The system includes features for security and privacy, such as
unauthorized access detection and user-required permission before a retailer
can share membership information with other retailers. Reward cards
registered in Gyazapo are more difficult to duplicate or falsify than
traditional plastic cards, making this a more secure system for loyalty
programs.

NTT Com will test the Gyazapo system in a trial from February to June
2009. Participants will include major Japanese retailers Bic Camera Inc.,
Nojima Corporation and Runsystem Co., Ltd.

About NTT Communications Corporation

NTT Com delivers high-quality voice, data and IP services to customers
around the world. The company is renowned for its diverse information and
communication services, expertise in managed networks, hosting and IP
networking services, and industry leadership in IPv6 transit technology. The
company's extensive global infrastructure includes Arcstar(TM) private
networks and a Tier 1 IP backbone(connected with major ISPs worldwide), both
reaching more than 150 countries, as well as secure data centers in Asia,
North America and Europe. NTT Com is the wholly owned subsidiary of Nippon
Telegraph and Telephone Corporation, one of the world's largest telecoms with
listings on the Tokyo, London and New York stock exchanges.
Please visit http://www.ntt.com/index-e.html.

Contact:
    (Ms.) Yasuko Oka or (Mr.) James Corbett
    Public Relations Office
    NTT Communications
    Tel: +81-3-6700-4010
    e-mail: hodo-cp@ntt.com



Web site: http://www.ntt.com/index-e.html

© PR Newswire Association LLC.

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