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Gym'll Twix It
LONDON, September 12 /PRNewswire/ -- 40% of people who exercise say that they only do it so that they can eat more treats - especially chocolate, according to a survey by Cannons Health Clubs. The findings from its new survey - An Exercise in Indulgence - revealed the truth about the UK's motivation for exercising - guilt free treats! As a result, Cannons Health Clubs has launched the ultimate incentive to encourage people to join during September and October - a year's free supply of chocolate. Mark Dugdale, brand development and partnership manager, for Cannons Health Clubs comments: "'It sounds bizarre, a health club giving away chocolate! But we believe that its all about a healthy balance - our members can work out and then treat themselves. We want our members to remain happy and stay motivated. Free chocolate is bound to help!" The Cannons survey revealed some interesting home truths about the real motivations for joining a health club. 11% of survey respondents stated that they spend most of their work-out thinking about what to eat when they finish, and tailor their exercise programmes to trade off these treats. When asked what their ultimate indulgence would be after a gym session, 40% replied guilt free chocolate, 37% stated a pint of beer or a glass of wine and 22% said a curry. Cannons wanted to understand how people feel about eating chocolate, and guilt is the overwhelming factor with 49% of those surveyed feeling guiltier eating chocolate than driving too fast (7%) or spending too much money on clothes (17%). However, it didn't prevent 44% of people saying that they'd still pack a bottle of wine and some chocolate for a break to a health spa and 7% claimed that they loved chocolate so much they'd even carry it in their gym bag! Notes to Editors: Facts and figures - Cannons will give away 81,000 50g bars during the two month promotion. - In order to 'work off' the total calories of all 81,000 bars, 2,250 people would need to exercise for 12 hours (3 sessions a week for 1 month). The survey was conducted by 72 Point who interviewed 1,000 consumers.
