MUMBAI, India, October 21 /PRNewswire/ --

- Zapak Scouting for Partners to Launch the Business Through a Joint 
Venture Route

Zapak Digital Entertainment Ltd, India's largest online gaming
company, a Reliance ADA Group company, today announced their plans to launch
their casual gaming business in Russia. Zapak is looking at launching this
business in Russia through a joint venture route and is scouting for a
potential partner.

In addition, around half a million dollars will be invested to
acquire content from East Europe including Russia. Games for the portal will
be outsourced from Russian Developers and at the same time Zapak will look at
tie-ups with local Russian Game Developing Studios to create games.

Speaking on this, Rohit Sharma, Chief Operating Officer, Zapak
Digital Entertainment Ltd. said, "After creating an internet gaming success
story in the Indian market with Zapak.com, Zapak's strategy is to focus on
BRIC nations to create its global footprint. The reasons for the choice of
BRIC nations are similarities in consumer behavior and digital trends i.e. PC
and internet penetration. Consequently, Russia is an important nation for us.
While the market here has leapfrogged in terms of gaming with the MMOG
penetration we believe that with our domain knowledge and expertise of a JV
partner we can develop a successful casual gaming business in this market.

"Currently most of our content for Zapak.com is outsourced of
which over 10% is sourced from Easter Europe and Russian Markets. We firmly
believe that this region is a rich source of talented game developers. Some
of the most successful casual games have been coming from Eastern Europe and
Russia. We are looking at forging stronger partnerships with developers to
source more content from here." he added.

Zapak took its first step in the global market with the launch
of 'Zapakworld.com', World's largest destination for casual games in the
world with over 12,000 games to offer. Zapak now plans launching casual
gaming website is Russia, China and Brazil.

Russian Gaming Market:

Russia has a huge potential to tap in the casual gaming
market. The total population of Russia is over 145 million out of which 31
million constitutes their internet population. The online gaming market in
Russia is primarily browser based MMO dominated. The Russian online gaming
market was valued at nearly US$ 80 million with an annual growth rate of
close to 100% in 2007. The casual gaming market in Russia grew by over 500%
in 2007. Casual gaming market in Russia is expected to exceed US$ 30 million
in 2008."

About Zapak Digital Entertainment Ltd.:

Zapak is the only gaming company in India to create a complete
value chain for Online Gaming. With currently over 5.1 million registered
gamers Zapak has created the largest database for Casual Gaming in the
country. In its endeavor to complete the value chain Zapak has launched Zapak
Cards, which serve as a micro payment option, allowing gamers to purchase
games from the portal. Zapak Gameplexes have also been introduced, with
world-class ambience to provide better enabled access points to gamers. There
are currently 51 Gameplex across India, with plans to increase the number to
500 by the end of 2008. Zapak Games, focusing on gaming merchandise has
successfully re-launched movie based merchandise with innovative packs; it
has also launched merchandise around a popular TV animation called Bakugan
with Cartoon Network. Zapak plans to bring to India some of the world's best
MMOG titles by internationally renowned developers. There are plans to
introduce atleast 5-6 MMOG's with 3 titles to be launched this year the first
title in the series being 'Crazy Kart' in association with Shanda Interactive
Entertainment Ltd.

For further information, please contact:
    
    Jyotika Ahuja,
    +91-9323622379,
    Jyotika.ahuja@zapak-corp.com
    
    Richa Anand,
    +91-9324620303,
    richa.anand@zapak-corp.com
    
    Deepak Abbot,
    +91-9322159252,
    deepak.abbot@zapak-corp.com