NEW YORK, October 21 /PRNewswire/ --

- Unveils next-generation advertising technology platform

IGA Worldwide (IGA), the leading in-game advertising network, today
announced two key milestones; the launch of the company's new software
development kit (SDK 4.0) and delivering ad content to its 30 millionth
unique user. The new SDK works in support of the company's proprietary Radial
Network 4.0 and allows for a more seamless integration of dynamic in-game ads
into four distinct gaming platforms: PC, Mac, Flash and the most recent
addition to the stable, PLAYSTATION(R)3.

IGA's unique SDK and infrastructure combined with its relationship with
top game publishers such as Electronic Arts (EA) and Activision (ATVI)
provides advertisers with rapid access to virtual ad space in over 80 premium
computer and videogame titles, with an aggregate reach of over 30 million
consumers worldwide. Advertisers only need to supply IGA with campaign
creative in one of five common sizes to enable the content to be viewed in
the IGA network.

"IGA Worldwide's intention is to make the process of incorporating
dynamic in-game ads into relevant games as streamlined as possible," said
Peter Sispoidis, chief technology officer of IGA Worldwide. "The new Software
Development Kit is a major step in the right direction, as it aids all
parties involved in placing in-game ads, from the game developers to the
media buyers."

Reporting and communication between the Radial Network and the SDK has
also been updated. When an ad appears on screen, the SDK monitors the length
of time the impression has remained viewable. Should that impression meet a
certain time requirement at a predetermined viewing angle and screen size, it
is then relayed to Radial as a served ad unit. This allows the Radial Network
to report on the actual time on screen and the number of unique views of the
ad across each title in the campaign. IGA does not use nor collect any
personal information from game players and tracks content based on a unique
user identification established by the SDK.

The in-game advertising industry continues to grow rapidly as more
advertisers discover its effectiveness and look to move budget to more
measurable mediums. A recent Nielsen Games study revealed that more than 80
percent of consumers feel games were just as enjoyable with ads as without.
Consumers' positive brand attribute association increased 33 percent when
viewing in-game advertisements.

About IGA Worldwide

IGA Worldwide (http://www.igaworldwide.com) is the world's leading
in-game advertising network. IGA enables advertisers to target millions of
highly engaged consumers playing games across a wide range of gaming
platforms and genres. IGA Worldwide was selected by Sony Computer
Entertainment as the first in-game advertising provider for the
PLAYSTATION(R)3 and is partnered with leading game companies such as
Activision, Atari, Codemasters, Electronic Arts, id Software and Valve
Software. The company has delivered campaigns for a broad range of brands
such as 20th Century Fox, Gillette, Intel, McDonald's, Puma, Toyota, and
Unilever. IGA was founded in 2005 and is headquartered in New York City with
additional offices in Los Angeles, San Francisco, London, Paris and Berlin.
IGA's financial backers include GE/NBCU, Intel Capital, Morgenthaler
Ventures, Easton Capital, DN Capital, KTB Ventures, Translink Capital, Itochu
Technology and Sumitomo/Presidio STX.

Web site: http://www.igaworldwide.com