Milestone to China With Danish Prime Minister


COPENHAGEN, October 30 /PRNewswire/ --

- Prime Minister of Denmark Anders Fogh Rasmussen lead a delegation to
China the week of October 20th, with a specially chosen group of
representatives that included Milestone Systems, global developer of open
platform IP video management software. The agenda of the trip was future
business collaborations and environmental matters between China and Denmark,
who will host the next big international climate agreement talks in 2009.

When President and CEO Lars Thinggaard from Milestone Systems landed in
Shanghai on Monday October 20th, it was in the company of the Danish Prime
Minister Anders Fogh Rasmussen and a select team of leading Danish
organizations. As a representative for the only software company in the
delegation, Lars Thinggaard visited a technology research park, and
participated in meetings with the prime minister and top-level Chinese
politicians and businessmen, including people from the Chinese security
industry.

The main goal of the prime minister's visit was to advance the
cooperation between China and Denmark in business and climate-related issues.
For Milestone Systems the agenda was investigation of the region's potential
and collaboration opportunities for software development and sales in Asian
markets. Today, Milestone open platform IP network-based video surveillance
software is sold via partners in 90 countries, including Japan, Thailand,
Vietnam and Taiwan.

"Milestone Systems is a company in continuing fast growth, so China - and
Asia in general - is one of the important regions where we want to strengthen
our presence. We are already in discussions with a number of big players in
the Chinese security market with an eye to establishing a subsidiary there,
so we can support our Asian customers even better," says Lars Thinggaard,
President and CEO of Milestone Systems.

Sales in Asia up by 100 percent

In December 2006 Milestone Systems opened an office in Singapore to
handle sales and distribution in the Asian markets. Milestone reports that
the company's sales of open platform IP video software in the Asian region in
2008 is up by more than 100 percent compared to 2007, so there are good
reasons to increase the focus in this area, including China.

Milestone is looking for long-term collaborations with Chinese software
and security firms. While in China on this trip, Thinggaard also had
discussions with some of China's biggest telecommunications companies, who
are increasingly interested in offering video services as part of their
product portfolios.

"The Chinese market without a doubt represents huge potential and will be
a natural place to have representation in relation to our partner network in
all of the Asian markets. Milestone Systems has now signed a partner
agreement with Hikvision, China's leading manufacturer of Digital Video
Recorders (DVRs) and network cameras with over 1,000 dealers in that country.
This is a big step on our way to increase our footprint in the Chinese
business landscape," states Thinggaard.

Video surveillance protecting the environment

While the visit in Shanghai primarily had a focus on business development
and innovation, the subjects highlighted during the Beijing leg of the tour
were climate and energy. Prime Minister Anders Fogh Rasmussen and the Danish
delegation discussed sustainable energy sources and industrial influences.
For Milestone Systems it was a natural opportunity to share how video
surveillance can be used to the benefit of the environment.

"We have software solutions operating in windmill parks and also have
installations in public works' water supplies and energy utilities around the
world. Here the video surveillance is used to alert operators to potential
dangers and to track production or other processes. Our software serves to
protect people against terrorism and contamination - thereby safeguarding the
environment," explains Thinggaard.

The road to Copenhagen

In June 2008, representatives from more than 172 countries met in Bonn,
Germany, to work on a new global climate agreement for improving the
environment. The Kyoto Protocol already provides some of the elements for the
blueprint, and together these will feed into what is being called the
"Copenhagen Outcome" - the next agreement that negotiators are hoping to
achieve when the Danish capital of Copenhagen hosts the annual UN climate
summit in 2009.

Milestone Systems is the leading developer of open platform IP video
management software. The XProtect(TM) platform is easy to use, robust and
proven in more than 35,000 customer installations around the world. With
support for the industry's widest choice in network hardware and seamless
integration with other systems, XProtect provides best-of-breed solutions to
"video enable" organizations - reducing costs, optimizing processes,
protecting people and assets. With headquarters based in Copenhagen, Denmark,
Milestone has offices and subsidiaries in Dubai, France, Germany, Italy,
Japan, Singapore, the US and UK, with XProtect software sold through
authorized partners in 90 countries. http://www.milestonesys.com.

For more information contact Courtney Dillon Pedersen, PR Manager at
+45-88-300-330.

© PR Newswire Association LLC.

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