LONDON, October 30 /PRNewswire/ --

- How a High Technology Company in South India Helps Publishers in 35
Countries Reduce Costs and Increase Revenues in the Current Economic Downturn

LONDON, October 30 /PRNewswire/ --

Newspapers are continuing to feel the pinch of the impending recession
with redundancies affecting national, regional, paid-for and free titles. The
cost of energy, paper and printing has risen dramatically in the last year,
forcing some newspapers to close and save money. Circulation has been
shrinking, and advertising sales have fallen greatly in the last year causing
many Publishers to re-think their economic models.

But what is the solution, and what will work, as newspapers seek an
alternate income stream to replace print decline? The public is increasingly
looking to gather information from many different sources. Readers want their
information now - not tomorrow or even next week.

"Several publishers are evaluating replacing print edition with digital
edition on alternate days of the week. " Said Myles Fuchs, President (North
America), Pressmart.

Leading the digital publishing revolution, Pressmart, a company based in
South India and a presence in London and New York is offering an easy-to-
deploy and pay-as-you-go service with no set up costs. Everyone from a start-
up magazine to a daily newspaper can have their digitized edition, online,
within hours.

"The digitisation of publications presents publishers with the greatest
opportunity to extend their reach allowing them to expand into new markets
without great expenditure. I predict that the majority of successful
publications will be relying upon their digital editions to improve their
bottom line in the next year or so." says Tom McGowran, Sales Director (UK),
Pressmart.

Touted as a 360-degree full-service offering, Pressmart offers a hosted
service that includes ePublishing, delivery, hosting, subscriptions,
single-copy sales, online payments, online ads and analytics, on a single
platform.

Pressmart's proprietary technology strips the pre-press PDF pages it
receives from publishers and pushes the content intelligently on multiple
delivery channels like Web, Mobile, RSS, Podcast, Blogs, Search Engines and
Social Media.

"The adoption rate of our print-to-digital service has been remarkable
over the past 24 months. While leading international publishers and global
publishing associations like the World Association of Newspapers, Suburban
Newspapers of America and National Newspapers of America, trust our
technology, it is the Small to Medium Publishers (SMP) that derive the
maximum benefit from it. With Pressmart's pay-as-you-go hosted service it
fits publishers' needs like a glove." Says Sanjiv Gupta, CEO, Pressmart.

Pressmart says some of its customers have seen a 9 times circulation jump
by adding digital publishing to their delivery strategy and have saved
millions in distribution costs.

When wild fires hit Southern California and a part of San Diego Union
Tribune's delivery infrastructure was gutted, it was Pressmart in South India
that rose to the occasion and upon the paper's request, put up their print
edition online, within a couple of hours. Whether holed up in their homes or
in motels, Subscribers received their print edition (online), like on any
other day.

The world's oldest newspaper (formed 1645), Post-och Inrikes Tidningar of
Sweden, has announced that it will publish only digitally. Could this be the
destiny of many more newspapers around the world?

About Pressmart:

Pressmart (http://www.pressmart.net) is a New Media Delivery Partner of
leading newspapers and magazines published in over 22 languages across 35
countries. Pressmart takes over where the pre-press ends and delivers the
electronic edition on multiple distribution channels including web (as a
print-replica ePaper edition), Mobile, RSS, Podcasts, Blogs, Social
Networking Sites, Article Directories, Search Engines, etc.

Pressmart also offers digitization of legacy archives from multiple
physical formats into re-usable and monetizable digital formats. It has
digitized over 400 years' worth of newspapers, magazines and journals.
Pressmart is headquartered in Hyderabad and has a customer support presence
in US and UK.

For more details, please contact:

    Navneet Taori,
    Head - Marketing,
    Mobile : +91-9849051077,
    Tel : +91-40-66547000,
    Email : ntaori@pressmart.net / ntaori@gmail.com .