LONDON, December 3 /PRNewswire/ --

-  Webless web Innovation Drives new way to Communicate

Telnic (http://www.telnic.org), the registry operator of the new .tel top
level domain, today begins accepting applications for trademarks from
businesses and organizations worldwide. From today until February 2nd,
trademark owners can register .tel domains for their brands and company
names, providing them with a 'live' comprehensive listing in the first
global, mobile-optimized online directory.

Commenting on the commencement on the Sunrise period,
Khashayar Mahdavi, CEO of Telnic said:

"The launch of .tel represents the most significant innovation
in the domain name system since the advent of .com. Essentially, the .tel
offers businesses of all sizes a fast, efficient, adaptable and intelligent
service that will let customers interact with them in any way they want.
Anyone that wants to communicate better with their customers should purchase
a .tel."

Trademark holders can register a .tel domain through a network
of ICANN-accredited registrars on a first-come, first-served basis over 29
countries worldwide in all major territories. Over 120 registrars worldwide
spanning 29 countries have already signed up to work with Telnic and new
registrars are becoming active on a daily basis.

Amongst Sunrise registrars, expectations for .tel are
positive. Nick Wood, Managing Director of UK registrar Com Laude said:

"Telnic has embarked on this Sunrise period to give brand
owners around the world the opportunity to secure their .tel domain ahead of
the general public. .tel is very innovative and offers brand owners a new way
of communicating with customers and we hope that companies take advantage of
this opportunity to register their domain. Based on the level of interest
we're already seeing, we believe .tel is going to be very popular with brand
owners."

Telnic is working closely with NeuStar and validation agent
Deloitte within this two-month Sunrise period.

Note to editors

The .tel is a new top level domain that provides a communications hub for
centralizing and publicizing contact, location and marketing information. A
.tel domain provides organizations with a branded domain, accessible from any
device connected to the internet, in which they can structure unlimited
amounts and types of contact information, stored as data, not web content.
Customers can then search and find dynamic, up-to-date contact information
efficiently, with click to communicate connectivity. .tel domains are also
search engine optimized through the structured nature of the information
stored in the domain and additional support for storing multi-lingual
keywords at every level of the domain. All of this is provided without any
further investment over and above cost of purchasing the domain name, such as
website building and maintenance, web hosting or other services normally
associated with domain name hosting. It also requires no technical skill to
set up, being managed by a simple dashboard.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel will launch to trademark holders on
December 3, 2008 and everyone else on February 3, 2009.