NORTHAMPTON, England, December 3 /PRNewswire/ --

- With Photo

November 2008 saw another sizeable increase in visitors to Drivers
Republic, the digital automotive publisher and social network, founded in
March 2008 and launched in August 2008. In November the website and digital
magazines received over 100,000 unique visitors viewing more than 2 million
pages. This represents an increase in visitors of 400% compared to October
and a 600% increase in pages viewed.

Average visit time to DR's digital features remains high by industry
standards, increasing from 10.5 minutes to just over 11 minutes per visitor
and representing just under 19 pages read for each visit.

DR's acquisition rate increased by 36% during November, with new readers
representing 70% of all website visitors. Encouragingly just over 65% of
visitors were referred by other websites representing an increase of 124%
compared to October.

An important performance indicator for any online brand is its share of
conversations, which ultimately underpins future growth. At the beginning of
November 11,000 references to Drivers Republic were listed within Google
compared to 56,000 for our nearest competitor, this now stands at 102,000.
Search references within Yahoo increased during the same period from 90,000
to 780,000 reaching an Alexa rank within November of 56,000.

"We're not prone to grand statements, but at the same time we can't name
another car-enthusiast website that is showing the same levels of growth.
This is best reflected in the level of discussion generated by our latest
feature -a comparison test of the Porsche GT2 and Nissan GT-R- which has been
the most talked-about story on the worldwide network of forums and blogs for
the past fortnight. Just google 'GTR v GT2 drivers republic' to see how many
people are responding to DR's multi-platform approach to car media," said
Chris Harris, Editorial Director of Drivers Republic.

DR's social network continues to develop as an active and enthusiastic
community, with registered members up by 25% compared to October. These are
individuals who choose to communicate with DR's editorial team and the wider
community, people who want to publish their own thoughts and speak about
their cars. Already there is a considerable spread of voices ranging from
Caterham and Porsche owners to older classics such as the Ferrari Daytona.
There is an enviable database of visitor profiles to help marketers target
the automotive audience visiting DR, 73% of these being BC1 males within the
25-44 age group.

"Our objective has been to transform the relationship between reader and
publisher within a digital environment, engaging car enthusiasts across the
internet in shaping and interacting with the subjects they are most
passionate about," said Steve Davies, Managing Director of Drivers Republic.
"It is encouraging to see the number of enthusiasts who share our vision and
are moving away from print media towards the more interactive opportunities
available online".

About Drivers Republic

Drivers Republic was launched in August 2008 by Steve Davies, together
with Richard Meaden; a co-founder of Evo magazine, Jethro Bovingdon; former
deputy-Editor of Evo magazine and Chris Harris; former road test editor of
Autocar magazine. Providing opinion-forming content and feature-length
automotive videos within a community based environment, Drivers Republic
establishes trusted relationships with its network of readers creating a
powerful platform for companies and brands to engage with.

Note to Editors:

For further information, or the latest media pack, please email
press@drivers-republic.com.

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