AMSTERDAM and HAMBURG, Germany, December 10 /PRNewswire/ --

- Germany's Leading Video ad Network Comes to the UK

The venture capital firm Van den Ende & Deitmers has taken a substantial
minority stake in smartclip, the first dedicated online video advertising
network in Germany. With over 150 million professionally produced videoviews
per month from over 300 premium publishers, the network offers a platform
that enables advertisers and agencies to expand their TV campaigns to the
Internet.

smartclip offers advertisers and agencies 'television-like' inventory and
reach, an exclusive network of premium video content, standardised technical
ad formats with potential for maximum creativity and detailed cross-publisher
video ad reporting. In addition, smartclip offers premium content owners and
publishers the advantage of turnkey solutions to deliver and monetise their
digital video content.

The company was founded early 2008 by ex-Lycos executives Jean-Pierre
Fumagalli and Roland Schaber, who have built the company in cooperation with
the well respected German Internet entrepreneur Thomas Falk, who is chairman
of the Supervisory Board.

Van den Ende & Deitmers is the venture capital firm of Endemol founder
Joop van den Ende and former Endemol Executive Board member Hubert Deitmers.
Despite the current economical environment, the European internet advertising
market continues to grow in 2009 and video advertising in particular is
booming. Revenue is estimated to reach around EUR 1 billion in Europe by 2012
caused by TV ad budgets shifting online.

Jean-Pierre Fumagalli, CEO smartclip: "The funds and expertise of Van den
Ende & Deitmers will accelerate our growth strategy to build a significant
presence in the key European countries. After becoming market leader in
Germany in a very short time, smartclip will be opening an office in London
to enter the UK market. The network has already taken its first publishers
under contract there. The UK is an incredibly important internet advertising
market - and we're very excited to be bringing smartclip here."

Hubert Deitmers, managing partner and co-founder of Van den Ende &
Deitmers: "smartclip and its team is a great example of entrepreneurship with
strong pan-European ambitions. It has rapidly emerged as a major player in
the field of video advertising in the largest Internet and advertising market
in Europe. smartclip's network and monetization possibilities help both
advertisers and publishers increasing the effectiveness of their advertising
campaigns. We are keen on helping smartclip expand its geographic footprint
via organic growth, proprietary platform development and selective content or
corporate acquisitions. Currently smartclip is our second portfolio company
headquarted outside the Netherlands."

About smartclip (http://www.smartclip.com)

smartclip is the market-leading online video advertising network in
Germany. Premium portals, agencies and advertisers use smartclip to publish
and distribute video ads. With more than 150 million professionally created
video views per month at more than 300 premium publishers, the network offers
significant reach to its clients - advertisers and agencies. smartclip has
offices in Hamburg and DÃŒsseldorf and is currently expanding into other
European markets.

About Van den Ende & Deitmers (http://www.endeit.com)

Van den Ende & Deitmers is the venture capital firm of Endemol founder
Joop van den Ende and former Endemol Executive Board member Hubert Deitmers.
The firm invests in West European companies with substantial international
growth potential, both early stage and later stage. The fund focuses on
content, platforms, e-commerce and related ict-services.

Since its inception in 2006 the firm has invested in numerous companies,
amongst which are: television producer Eyeworks (top 5 independent player
worldwide), online photo book producer Albumprinter (number 3 player
worldwide), social community Hyves (number 1 social network in The
Netherlands), casual game company Spil Games (number 2 worldwide in casual
game traffic generation) and online marketing research provider Metrixlab
(top 5 worldwide).

Van den Ende & Deitmers actively supports the execution of Buy & Build
strategies, which for example have been successfully implemented at its
portfolio companies Eyeworks, Spil Games and Unamic.

For further information please contact:
    Van den Ende & Deitmers BV
    Wendy Horlings
    Telephone: +31-20-794-77-77
    http://www.endeit.com

    smartclip AG
    Roland Schaber, COO
    Telephone: +49(0)40-68-87-687-11
    schaber@smartclip.de
    http://www.smartclip.com

    For press enquiries:
    FAKTOR 3 AG
    Benjamin Lilie
    Tel.: +49(0)40-67-94-46-81
    Mail: b.lilie@faktor3.de