LONDON, December 16 /PRNewswire/ --

- New Service From PR Newswire Gives Companies Power Over Their PR Spend

LONDON, December 16 /PRNewswire/ --

No matter what size budget, PR practitioners of all types now
have the ability to access and use the media data that drives many leading
targeting products.

Launched today by PR Newswire, the world's leading disclosure
and corporate news distribution service, MEDIAgility(TM) allows customers to
purchase data from or distribute press releases to its online database of
over 540,000 journalists. By using this service PR professionals can target
the media they wish to reach regardless of industry type or geographical
location.

MEDIAgility(TM) differs from other media contacts databases
because the customer can take direct control of their spend with the option
to purchase an annual subscription, or to purchase a single use of just a few
records via an online payment process.

Chris Jackson, PR Newswire's Director of Data Products said,
"The addition of MEDIAgility to our data product suite enables us to provide
communicators with easy access to the most current data regardless of budget,
from any internet or mobile device. MEDIAgility's pay-per-use model will
largely appeal to low volume or infrequent users of media data while
organisations with larger scale PR operations will continue to be served by
our flagship data product MEDIAtlas."

Designed to allow easy access to high-quality media data only
when needed and backed by a guarantee ensuring that if your news doesn't
reach the media contact, you don't get charged. MEDIAgility helps enable
close control of PR budgets in all business environments.

"In an increasingly competitive market it is becoming more important to
deliver flexible solutions for our customers. By introducing MEDIAgility(TM)
we are allowing everyone to access the same content that powers the world's
leading media data products. What used to be exclusive to those who could
afford annual subscription payments has now been made available to all in a
manner in which costs can be closely managed." said Bill Leask, Product
Director, PR Newswire EMEAi.

The MEDIAgility platform is powered by Roundpoint, a mobile
internet solutions specialist company.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and multimedia services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organisations reach a variety of critical audiences including the news media,
the investment community, government decision makers, and the general public
with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' announcements to outlets in more than 170
countries and in more than 40 languages. Utilising the latest in
communications technology, PR Newswire content is considered a mainstay among
news reporters, investors and individuals who seek breaking announcements
from the source. PR Newswire is a subsidiary of United Business Media
Limited, a leading global business media company that serves professional
commercial communities around the world. For more information, go to
http://www.unitedbusinessmedia.com.

About United Business Media Limited (http://www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel, PR
Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalisation of $2.5
billion.

About Roundpoint

Roundpoint has been providing mobile services for over 10 years. A spin
out of Cambridge Consultants, Roundpoint has offices in London, Cambridge and
San Francisco and is proud to be working with a number of blue chip clients.
Roundpoint provides complete mobile solutions to include mobile publishing,
alerts, marketing, business applications, event guides, training and
consultancy. For further information please visit http://www.roundpoint.com

For full information on PR Newswire products and services email
marketing@prnewswire.co.uk Or go to http://www.prnewswire.co.uk